Harnessing the power of your social media platforms.
An overview of the top three platforms that drive traffic to small business and explanation into why and how to claim your business.
7. Know your audience
Pick your platform
Over
90%
of
the
150
million
people
on
Instagram
are
under
the
age
of
35
~BusinessBuilder.com
Pinterest
users
are
over
70%
female
and
64%
of
users
are
under
the
age
of
34.
~CircleStudio.com
65
%
of
users
on
Facebook
are
35
or
older.
The
average
age
is
just
over
40
with
the
largest
group
aged
45
to
54.
~Pingdom.com
9. How & Where to
Find Your Content
Google Alerts (set alerts for your business,
keywords, products, trends) -
www.google.com/alerts
Talkwalker Alerts (monitor the Internet for
interesting new content about your name,
brand, competitors, events or any favorite
topic) - www.talkwalker.com/alerts
ScoopIt (discover, curate ,and publish great
content) www.scoop.it
StumbleUpon (tell them your interest. They
provide content) - www.stumbleupon.com
14. Getting Creative
with Your Images
Pic Monkey (transform your
photos with fast, easy effects) -
www.picmonkey.com
Picasa (organize, edit, and
share your photos) -
www.Picasa.google.com
Canva (enables anyone to
become a designer) -
www.Canva.com
15. How do you increase
your followers?
Pictures
Posts
ParFcipaFon
Persistence
17. Claiming Your
Business
(Virtual Real Estate)
Yelp (reviews) - www.yelp.com
FourSquare - www.foursquare.com
Yahoo Local (submit you business) –
https://local.yahoo.com/
Google My Business -
https://www.google.com/business/
NeighborsGo (connected to local newspaper)
www.neighborsgo.com
Knowem (check more than 575 social networks
for your name/business name) -
www.knowem.com
18. Increase & Measure
Brand Awareness
Klout (social media influence
score) - www.klout.com
PinAlerts (get alerts when
people pin from your website,
or your competitor's) -
http://pinalerts.com/
Social Mention (real-time
search and analysis) -
www.socialmention.com