As the administrator of your extended learning program, boosting enrollments is always a priority. With this presentation, you'll learn the 5 easiest tactics to boost your enrollments.

1. 5 SIMPLE WAYS TO
BOOST ENROLLMENTS
PART OF THE MARKETING SERIES

2. THE GOAL: MINIMAL WORK WITH
MAXIMUM GAINS

3. #1 KNOW YOUR AUDIENCE
Where do your strengths lie?
• Standard Student Base
• Teachers
• Healthcare
• Corporations
• Internal Staff
• Military
• Workforce/Voucher Students

4. #2 ADD VALUE
• Offer CEUs of other units of
measure
• Implement bundles or hybrids
(discounts)
• Provide an institution
certificate to students

5. #3 KEEP IT SIMPLE
• ed2go online payment
• ed2go online administration
center:
– Marketing link
– Tracking link
• Carry the entire catalog
• Email campaigns
• Use social media – Facebook,
Twitter, etc.

6. #4 Use Your Institution’s Cornerstones
• Print catalog:
– Enrollment instructions
– Separate “Online Courses” section
– Catalog integration
• Website:
– Easy to find, minimal clicks
– Create an “Online Courses” landing page
– Include enrollment instructions and contact info

7. http://global.cmich.edu/ed2go/

8. Kennesaw State University Cont.

9. #5 SET YOURSELF APART
• Students are your customers
• Recurring theme amongst the
top 25 ed2go partners
• Supplement with ed2go
Student Support

10. QUESTIONS?
Download the presentation by visiting
www.slideshare.net/ed2go