PR highlights

1. Coldwell Banker West Shell
Featured in the News

2. August Press Coverage
Circulation of 644,555
the total number of readers that the articles reached in
August
8 news articles
Cincinnati Enquirer, Kentucky Enquirer, Cincinnati
Business Courier, Journal-News and more

3. Highlights

4. Highlights
Real Estate agents are seeing indications that
some families are being drawn back toward the
city’s older “streetcar” and first ring suburbs.
While families don’t necessarily want to get back
within city limits, Perrin March of CBWS says
the trend is definitely shifting back toward
downtown.

5. Highlights
“Based on the statistics from last
year, I would absolutely say yes,
the market is back,” says Mike
Spicer.
If you’re a potential seller in Pleasant Ridge take
note. First time buyers aren’t so interested in
fixer uppers. “Whether it’s HGTV or how we’ve
been brought up, there’s a lot of instant
gratification there, “says Michael Hinckley.
He speculates there are fewer handy people or
they have less time. “Now they have other things
to do than work on their homes.”

6. Highlights

7. Highlights

8. You too can have PR success
We want to hear from you! Here are some examples of
newsworthy topics.
 Real estate trends
o what makes your local market unique? What is currently driving your
market (luxury, new construction)? Are there national trends that your
market doesn’t follow?
 Unique listings
o architectural or historical significance, local celebrity’s home, unique or
unusual amenities

9. You too can have PR success
 Community events
o office fundraisers
 Notable sales
o most expensive in the county, founder of the city’s home
 Professional achievements
o Professional designation, board of directors, awards and recognition
 Out of the box marketing tactics
o Interesting ways you market yourself to buyers and/or sellers

10. You too can have PR success
We’re always looking for interesting story ideas related to the
housing market to pitch to the media. contact your PR team
below with any suggestions:
Brooke Balco
Communications Specialist
(847) 313-6771
brooke.balco@cbexchange.com
Amy Eiduke
Communications Director
(847) 313-6755
amy.eiduke@cbexchange.com