Get Hunted! is about Preparing Yourself for the market. It's about thinking differently from the mainstream recruitment model. Mental Preparation and Physical Delivery will prepare you as the most valuable product you will ever sell!

1. criteria3 Get Hunted! A Candidate’s eBook to Get Out There & Get Hunted! 5 Ways to Get Yourself Hunted by the job market Bronwyn Carman Business & Leadership Consultant, Performance & Career Coach Criteria3 Web: www.criteria3.com Email: bronwyn@criteria3.com Phone: 61 2 (0)414 833 384

3. When a position is advertised, Companies and Recruiters want to throw their net wide to attract as many candidates as possible

4. Online job boards are drowning in duplication of ads, and registered *Professional Candidates

5. The standard resume nowadays is pretty ordinary

6. Companies WANT the best of the best for their business.

7. The economy has pushed more candidates into the market, but the volume hasn’t resulted in an increase of calibre!

8. Even really successful people produce really bad / very ordinary resumes

9. Individuals don’t know how to market themselves as a Competitive Advantage

10. By reading this e-Book – you will reinvent yourself as the next Competitive AdvantageFacts *Individuals who have themselves constantly in the marketplace ‘just in case’ In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

12. Recruitment agencies treat all candidates the same – unless it suits them. Later in this e-Book you will see an interview with the CEO from one of Sydney’s most reputable recruitment agencies.

13. ‘Dream Jobs’ don’t really exist.

14. To get noticed will cost too much money and will be a waste of time & money!

15. There are too many candidates in the market so individuals should sit tight and not consider preparing for their next move

16. Having a Resume professionally developed is the only thing I need that will get me another job.

17. The interviewER controls the interview and not the candidate.

18. People who have long tenure in their current role, can’t add value to an alternative industry

19. There’s always someone out there that’s better than you

20. Family commitments prevent you from building a career

21. Covering Letters don’t matterMyths In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

22. Is there really a secret formula? criteria3 Everyone has a unique story to tell and your career history is no different. You may very well be a senior executive at the top end of the corporate tree (not ladder, I’ll explain later) and considering a change in career or even semi retirement and/or consulting in your field. You may well and truly be climbing the tree and looking for your next opportunity. Or you may even be a relatively new manager with passion and drive that wants to forge a career forward. Either one, you need to think differently. I’ve worked in the field of human resources for almost 20 years and I can not count (nor do I care to) the number of interviews I’ve conducted and been part of, and the number of resumes that I’ve had to trawl through to short list candidates against a fairly stringent position matching methodology. Yes, even the less sophisticated recruiting processes have a pre-determined matching method. As one of many examples, a middle manager Advertisement can potentially generate 100+ resumes. I’ve been asked why I went to the effort to produce this e-Book. I can give you 5 reasons. People are successful in their chosen profession, not at strategically positioning themselves in the job market The job market is an emotional arena and no matter how accomplished you are, the stakes are always high for you – mentally and physically More often than not, as potential and active job seekers, we enter the market too late. We often don’t act until we’re unhappy in our current environment (see MentalPreparation) There is a common misconception that if an individual simply updates and/or writes their resume, it is enough to get them noticed (see PhysicalDelivery) I simply want to help people position themselves both mentally and physically when starting a journey that often takes time, effort and emotion. Now, read on for 5 ways to Get Yourself Hunted! No! In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

23. 5 Ways to Get Hunted! criteria3 Mental Preparation In order for you to be as ready as you can be, it is important for you to start considering your future preferably before you in fact want to enter the job market. To minimise the risk and maximise the opportunity, you need to follow the next Three Steps before you venture. Remember, you want the highest return for your efforts and in order to achieve that, you need to put in the highest effort. Physical Delivery I’m afraid your resume is not enough. Everyone has one, so you look no different. You need to focus on preparing to market the most valuable Product you will perhaps EVER sell. YOU. The following advice will guide you towards taking your Mental Preparation and turning it into delivering your product. Replacing the Resume with the approach of a Marketing Plan will set you up for success. Create your Marketing Plan Get OUT There Think Differently Know Your Value Be Who You Are In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

24. Mental Preparation 1 - Think Differently criteria3 Recognise what you’ve done – in order for you to present yourself to prospective employers, before you do anything, you need to reflect on your career, its accomplishments and what you are recognised for. Think of it as a piece of art. Explore your past and present career roles. Think back to each and every instance that you have achieved something, big or small, significant or not, capture everything. If you are a visual person, right it down, use coloured paper or a whiteboard, whatever works for you to recognise your accomplishments. 1. CAREER 2. ACCOMPLISHMENTS 3. RECOGNISED FOR In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

25. Mental Preparation 1 - Think Differently criteria3 Ask yourself -“What have I achieved and what will I will be remembered for?” Get an A3 (Flipchart is better!) piece of paper and start creating a career picture of your accomplishments. Under each of the following headings, brainstorm 10 – 15 acknowledgements for yourself. For those of you who are visual, use thick pens, get into the spirit of the exercise and be creative. Under the following 3 headings start scribing your picture. You’ll be surprise at how easy it is. And remember, NO LESS THAN 7 under each heading! 1. CAREER 2. ACCOMPLISHMENTS 3. RECOGNISED FOR In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

26. Mental Preparation 1 - Think Differently criteria3 Recognise your own inner strength How do people describe you? What emotions do you demonstrate that give strength of character? Think back over interactions you’ve had that have shaped you to be who you are today. Acknowledge what they are and build an internal confidence of your strength characteristics – if you do this properly, you’ll walk 1 inch taller – try it! Look in the Mirror! Following on from your inner strength experience, you need to (and I mean literally) sit with a mirror and ask yourself “who’s looking at me?” You need to be thinking proud, feeling proud, dreaming proud and walking proud. You need to present yourself as someone who is confident in themselves, knows who they are, what they want and how they’re going to get it. Without suggesting you don the arrogant hat, you must represent yourself like a PR agency would if you were to engage one. YOU ARE your own public relations manager! In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

27. Mental Preparation 1 - Think Differently criteria3 Accept that job hunting is simply another term for “marketing yourself” Making the personal decision to enter the job market is a big one. Once your decision is made, you CAN change your mind at any time. However, you shouldn’t make that decision lightly. For those of you who have experience actually recruiting staff, you will know that to find the right person for your organisation can take up to 3 months – So, for the right person (you) to find the right organisation – may very well take you up to that 3 months and perhaps in some instances in excess of that. Marketing any new product takes time. You need to conduct research, analyse the market, prepare a marketing plan, identify a target market and only then start marketing! In order to maximise your success you need to brush up on your own career marketing skills. If you want your product to succeed first time, you need to follow this advice! Start thinking differently In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

28. Mental Preparation 2 – Know Your Value criteria3 Personal Profiling There are many ways of evaluating your work preferences and work style. At one end of the scale exists fairly simple tests designed to evaluate specific skills and abilities, perhaps similar to a driving test. At the other end of the scale lie batteries of personality tests, designed to build a complete (and often complex) picture of a person's style and approach. There are a number of readily accessible and often credible surveys available that can be completed online for convenience to give you a ‘professional picture’ of yourself. What is personal profiling? – It’s generally a self-assessment tool that determines your work preferences, identifies your natural style and assists you to recognise the type of environment you prefer in the workplace. Remember, it’s by no means a strength and weakness assessment – it simply assists in identifying the type of work and workplace you prefer. The DiSC Personal Profiling tool is just one of many available. http://www.integrolearning.com.au/ In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

29. Mental Preparation 2 – Know Your Value criteria3 Personal DDOC Analysis Yes, that’s right. I started using the SWOT technique on clients about 5 years ago after my husband was faced with a big career decision to make. He wasn’t sure of the impacts of what he faced and so we carried out a SWOT on him! Since then, I have used it dozens of times in this modified format to give insight into the impacts of what people face. Conduct a DDOC on yourself to strategically position your Value. If you’re creative enough, spread the flipchart paper around and start analysing. You’ll be amazed at what you can identify in your Demonstrated Strengths, Development Areas, Opportunities & Characteristics. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

30. Mental Preparation 2 – Know Your Value criteria3 Skills Assessment – Objectively review your skills and acknowledge opportunities to develop these further. RECOGNISE the skills that you do have and start getting ready to sell yourself. ACKNOWLEDGE where you may still need experience, and use this to develop you further. When you meet with prospective employers and recruitment agencies it is so important that you can articulate your Skills and Development areas with confidence and self acknowledgement. Development Plan – create your plan for career advancement. Whether its tertiary studies, corporate development, personal advancement or performance enhancing coaching, write your 12 month plan. Ask yourself, “what do I want to achieve?”. People assume that to develop their skills, they need to invest time and money in tertiary education. Although this is certainly a viable option, there are many alternatives out there to build on your current skill set. Think strategically, what’s in your vision??? In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

31. Mental Preparation 3 – Be Who You Are criteria3 Self Visioning The term ‘climbing the corporate ladder’ has been around forever, or at least as long as I can remember. I challenge that the ‘ladder’ is too linear an option and that a ‘tree’ should be how you see your career and career options. Don’t limit yourself to one career and one industry. Consider your career as a Tree, as apposed to a Ladder and start considering what is available on the other branches! Don’t risk leaving one work place in the same industry only to enter another workplace to find yourself in 12 months time questioning the change. A Round Peg will always be a Round Peg and if the hole that you are in is Square, it will never be quite right. You need to self vision to prepare yourself. Using the findings from Mental Preparation 2 – Know Your Value, start Visioning your future. Ask yourself, what Tree and Branch might suit me next! “Type of Industry” “Type of Business” “Type of Manager” “Type of Culture” “Type of Return” In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

32. Mental Preparation 3 – Be Who You Are criteria3 Market Scanning Before any product is launched, market scanning is essential. You need to brush up on your knowledge of the market that you are currently working in and start researching the market/industry that you want to be in. Become familiar with industries leaders, market performance and career opportunities. You need to get to a point where you are well versed of industry knowledge and you can therefore deliver that knowledge with confidence when being interviewed. Remember, the higher up the tree you climb, the more expectation there is that you hold strategic knowledge of the industry so even if that industry is new to you, you can be convincing in your own presentation to prospective organisations. Personal Presentation You may be an accomplished, high performing individual who is healthy and fit. Or you may look in the mirror and know that the years are showing. Whatever your style, either way your presentation is crucial to developing a perception in others that you are who you are and will deliver with a smart, professional and well cut image. Consider the clothes and look that you want to portray. Your presentation is a reflection of YOU and you must present how you want to be perceived. I’m not trying to tell you how to ‘suck eggs’ but I am telling you to consider the message you want to give about yourself. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

33. Physical Delivery 4 – Your Marketing Plan criteria3 Resume, your Sales Brochure...................... Writing resumes is an art. And not a deceptive art, but a creative art. You need to position yourself on paper like it’s a marketing piece for the most valued product launch that exists. Its a reality – no matter how accomplished people are, they are really bad at creating their Sales Brochure. You can do it yourself or even pay someone to do it for you. Which ever option you choose, make sure you’re going to get the result you need! And don’t forget the Covering Letter which should be the Executive Summary of your own Sales Brochure. You can download a Resume template from criteria3.com to use free of charge. You can use this to either create your own Sales Brochure, or even simply use it to compare to the one that you current use. Don’t shirk this effort – you only get one shot. Until about 10 years ago, there was a lot more consistency and quality in resumes. Back then, they were commonly referred to as either the “Curriculum Vitae” or “Resume”. The ‘CV’ was a longer version with depth in content, the Resume was the shorter more succinct version. Nowadays the Resume seems to take precedence incorporating both. I have come across numerous executives, managers and employees who are accomplished individuals but on paper, look very ordinary. You are a high calibre candidate with a best selling product to provide. You need to communicate professional. You need to articulate your experience with strategic intent and persistence. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

34. Physical Delivery 4 – Your Marketing Plan criteria3 Job Search Avenues, Online & Otherwise The mistake people make is ONLY listening to colleagues or friends about how to go about getting your resume out there. There are Recruitment Agencies who are industry specific (sometimes the necessary evil) and there are skill specific Recruitment Agencies who are well covered across a diverse range of industries representing a chosen profession (for example, specialising in Sales & Marketing or Engineering) and there are generalist Recruitment Agencies who are abreast across industries and professions. You need to find the right ones that will help you. When considering online options, there are a number of search engineers such as Seek, Mycareer, etc. There are also less known online job search options that you need to uncover that will provide additional market breadth for you. Consider the well branded organisations that suit your next step and research their websites and uncover the process that they use. Some advertise direct to market, some at the other extreme recruit solely through a partnership model with a select few recruitment agencies. It can feel like a needle in a haystack but you will need to find effective means if you persevere. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

35. Physical Delivery 4 – Your Marketing Plan criteria3 Cold Call..... Don’t just wait for the right advertisement to be in the paper, or the right word search on an online job board or for even for an Agency to contact you – Get out there. Consider industries and organisations that you would like to work for. Start researching and monitoring their activity. In Australia, The Financial Review and The Australian are a good start, along with your own main city newspaper. Industry publications, professional magazines and trade shows if applicable and their own websites. Consider who your type of role would report to and research to find out who the contact is. Consider the options to Cold Call yourself! Stop for a minute and think about the online networking engines that are becoming more and more popular. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

36. Physical Delivery 4 – Your Marketing Plan criteria3 360o Research Don’t just spend 10 minutes browsing some organisations website the morning of your interview. DO YOUR RESEARCH. Company, industry, market, history, annual reports, online searches – Do it all! The more prepared you are on who you’re about to talk to, the more confident you will be and the more obvious that will be to whom you are meeting with. Refer back to Self Visioning – what do you want to know about the organisation?? Interview Preparation Having a resume is NOT the only thing that you need to put effort into. When you walk into that interview room, you need to demonstrate your experience, communicate your expertise and show your behavioural style. You also need to recognise that you are also conducting an interview! Your preparation is crucial to ensuring you walk away having left the right impression and made the right judgement on whether the organisation is one you want to work for. Initially I was going to fill this e-Book with a host of information on job techniques and interviewing tips, but it’s already out there in the masses – use a search engine like Google and type in ‘interviewing skills’. The online job boards also provide great tips on how to prepare. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

37. Physical Delivery 5 – Get Out There criteria3 Networking Whether it’s through informal means or industry functions, it might be a breakfast Seminar or Trade Show. Get out and get noticed. And this doesn’t mean turning up to these events with a Bill Board strapped to your back stating the obvious! Start networking in the right arenas and get your name out there. Contact industry professionals that you have been introduced to previously and advise them that you are considering entering the job market and you want them to be aware of it. Be considerate of your own confidentiality and discretion of course! Establish your own network Get out there - onwards and upwards! There are a range of networking opportunities for you to consider when gearing up for a career change. Online avenues such as Linkedin are a great way to get your name networked. Industry associations and business publications are only a couple of options to start networking. The old saying, “being in the right place at the right time” is true. Or at the very least, having your name in the right place at the right time is essential to supporting your marketing drive. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

38. Physical Delivery 5 – Get Out There criteria3 Credible Recruiters (the professional ones) There are a number of what I call ‘credible recruiters’ out there and it is important that you find out who they are. Throwing your Sales Plan across the ocean is NOT the option. Putting your toe in the water is. I mentioned earlier that some Recruitment Agencies operate as a ‘Profession Specific‘ Agency (ie. Sales & Marketing, Manufacturing etc) and there are others who are broader in their work . Thirdly, there are ones that specialise specifically in a particular industry. Any of these Agencies can add value to you with their knowledge of movements and opportunities. Recommendations and referrals are always the best, so speak with colleagues who you know have moved themselves recently and ask who they dealt with. There is an extract from an interview with one of Sydney’s more reputable recruitment agencies later on in this e-Book and I posed the question to him on Credible and Less Credible recruiters. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

39. Physical Delivery 5 – Get Out There criteria3 Less Credible Recruiters (the unprofessional ones) We’ve all been in the job market at some time in our career. A large number of us have experienced the insensitive, uninterested, process orientated agencies that exist, as well as the ones that we hold in high regard. Unfortunately the recruitment industry has very little relation to the HR profession. It can be a numbers game for many agencies. I once contacted one of Australia’s largest agencies (as a prospective client) and they offered me a ‘job number’. I hung up the phone. I didn’t expect to be treated like I was standing at the deli in the supermarket and reaching for a ticket. More recently, one of my university students went for an interview for a graduate position with a (well known) recruitment agency. In a group interview, they were told by a senior partner of the firm, “this is not HR, we’re about sales and bottom line profit. We care more about the actual placement than the candidates so don’t let it fool you. You have to be tough to work in this industry. Most of you won’t cut it”. He apparently went on to say how he doesn’t actually like people and that they are a means to an end. I was embarrassed (to say the least) that the HR profession could possibly be associated with this type of attitude. As an HR practitioner myself, I have to admit that theses types of clowns do exist in the recruitment field. It’s an unregulated, profit driven industry where people with little experience and even less qualification in dealing with people, can make money. BUT, they’re not all the same. Just keep your wits about you, treat them with professional respect and use them to do the job that they are meant to do. And as I said earlier, recommendations and referrals are the best way. In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

40. An Interview with someone who knows! criteria3 Throughout the years I have encountered numerous recruitment agencies who have either merely served a purpose for me, or very occasionally acted as a true partner. 2discover are one of the few who I have been associated with over time and when I was gathering research for this e-Book I thought it would add value to get an insight from a reputable recruiter. We now work together on numerous projects. John Leith is the CEO who started the company only 5 years ago. Q: What made you start a business in the Recruitment industry? A: “I had a successful career in management consulting having worked with one of the worlds must reputable consultancy firm in Arthur Anderson. I made a decision to change careers and at the time I was new to Australia and Sydney. I didn’t have a network or even contacts who could refer me to recruitment agencies. Subsequently, I experienced what many people do today, dealing with insensitive, unprofessional people in the industry and I thought to myself, ‘this is crazy. An industry that survives on people, actually treat people really badly. And that was that. I knew I could make a difference. 2discover was born in 2004.” Q: Why do you think there are Recruiters out there who simply see recruitment as a profit making business? A: “This industry has a significant turnover and increases year on year. It can be profitable. That in itself is an attraction for entrepreneurs from all walks of life to make a quick profit in a short period of time in an industry that doesn’t always require large overheads.” In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

41. An Interview with someone who knows! criteria3 Q: What recommendations can you make to candidates who are considering entering the job market? A: “Identify what they’re good at and what they’re not so good at. Develop a marketing plan that forces you to realise your key points of interest for the next job. Make sure to do your homework – treat it as a part time job.” Q: What pitfalls should candidates avoid? A: “Spending excessive time with recruiters without getting a return. Candidates need to express their intentions up front. Using open dialogue to discuss any synergies between them and what the agency has to provide. They need to know what the agency that they’ve selected can do for them” Q: Everyone knows that deciding to enter the job market is an emotional experience. How can candidates keep on track? A: “Trust – find someone they can trust to provide them sound guidance and frank advice. Explore the agencies and potential companies whom they consider to compliment their experience. Generate a targeted list and work the list. Keep focused with the end in mind.” Q: What is the best way for candidates to stay in contact with Recruitment Agencies without being seen as pestering? A: “It annoys me that agents might think that a candidate is ‘pestering them’. Just call! As the candidate, you’re just as important as the client. You’re not pestering. Call, email, keep in contact. The agent should be keeping you up to date anyhow.” In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

42. An Interview with someone who knows! criteria3 Q: What is the best way for someone to find an agency that suits a particular skill set? A: “Do your research. Utilise online search engines such as Google and Yahoo to find out who specialises in your field. Use Referrals! That is always the best way.” Q: What advice do you have for someone considering making a career change? A: “Develop a Wish / Reality List. Explore your options. Be creative to what might be possible. Don’t just consider your current industry. But remember, you may want to be a movie star (WISH) but you just can’t act! (REAL)!! Make your list realistic to your experience.” Q: What are 3 reasons for 2discovers success? A: “Easy. We care about both clients and candidates. We have a stringent value proposition that delivers and Our Peopleare the best.” John Leith CEO, 2discover In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

43. Where to from here you ask? criteria3 Think Differently “How can I act differently?” Know Your Value “How can I be creative?” Be Who You Are “How can I don the selling hat” Create Your Marketing Plan “How can I do it?” Get out There! “How can I position myself?” In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)

44. Where to from here you ask? criteria3 About Bronwyn Bronwyn Carman is the Director of criteria3 who has 20 years in business with an emphasis in both Human Resource and Organisational Development. criteria3 consults to clients needs and then facilitates and coaches change. Bronwyn holds a Masters Degree from the University of Southern Queensland with further qualifications that include Executive Coaching, Quality Management and Certifications in both the DiSC Personal Profiling System and Team Management Systems (TMS) and Training (Cert IV). She is also recognised as a Facilitator of Change equipped with Six Sigma Change Methodologies. Bronwyn lectures at the University of Western Sydney in the School of Management.Bronwyn’s career has included Senior Executive HR roles in both her own consultancy and across a range of industries that have included consulting, tourism & hospitality, direct marketing and manufacturing.As a person, she is passionate about working with clients to realise their potential. With the ability to influence on all levels of the organisational ladder, Bronwyn achieves actions through people and processes. Bronwyn is available for both consulting and coaching. To get in contact, simply visit www.criteria3.com or call her directly on 61 – (0) 414 833 384 This e-Book teaches you how to think Mentally and perform Physically in promoting perhaps the only Product you will sell in your career – YOU. Do it with confidence and drive. The most successful people are those who have already recognised their own competitive advantage. Then market it relentlessly! Pass this e-Book around to everyone who you know it will, or even might, make a difference to. Bronwyn In return for reading this e-Book, I simply ask that you forward it on to as many of your friends and colleagues who could benefit! Copyright© remains the property of criteria3 (www.criteria3.com)