2. Internet marketing is the marketing of products or services
over the Internet, is also referred to as i- Marketing, web-
marketing, online-marketing or e-Marketing.
Internet marketing is a combination of Internet related activities.
Activities may include permission email campaigns, search engine
optimization and general marketing principles
Internet marketing and advertising is considered to be the best way to
earn revenue and generate profit.
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3. Internet Marketing Basics
Domain name must be easy to spell and remember.
The word welcome means nothing, because it is assumed that
every customer is welcome.
Must know who your customer is, and what he (or she) wants.
Make your company easy to find. Telephone number should be on
the contact page.
Need a quality website
Website must be optimized for the search engines.
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4. Different types of Internet marketing businesses
Email Marketing: Creating a list of prospects and sending emails to
them having details about the products/services.
Interactive Marketing : Interactive Marketing refers to the evolving
trend in marketing whereby marketing has moved from a transaction
based effort to a conversation.
Search Engine Optimization (SEO): Improves the visibility of website,
therefore the products/services in the search engines like Google,
Yahoo!, Bing, etc.
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5. Web Design: It provide a way for individuals to work virtuall anywhere,
with minimum overhead.
Online Public Relations : Marketing companies can help spread the
word about brands in a positive way and provide ideas of how to reach
various target markets.
E-Branding: This marketing incorporate web design, SEO, and other
marketing techniques to help make the transition more profitable
and efficient.
Niche Marketing : These create niche marketing campaigns, help
companies to identify the largest volume of customers (targeting),
communicating with them, sell them, and then, obtain feedback
from them.
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6. Advantages of Internet Marketing
• Ability to market your services for free or at a low cost.
• Ability to sell anything online.
• Ability to collect payment online.
• So many business models on the internet that it supersedes or
traditional business models by a mile.
• Ability to create affiliate systems and recruit affiliates.
• Lot's of resources freely available online.
• Lot's of how-to resources.
• People are open to sharing their knowledge on the internet.
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7. Internet Marketing Techniques
Track and analyze the web site traffic.
Request links from non-competing, quality companies related to the
industry.
Write informative articles about the business or products and make
them available to online publications and webmasters.
Give your website visitors a clear call to action.
When it comes to the site, don't overlook the obvious.
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8. Internet Marketing Tools
Are the key things that a marketer must master in order to maximize their full
potential.
A domain name : It can increase the traffic and number of hits when the
name is directly associated with the keyword that users are searching. Name
must be a general term.
Writing articles: Articles are submitted that includes the keywords it would
be associated to the site is an effective way of increasing the number of hits
and would augment your rank in the search engine.
Keywords and blogs: A marketer who knows good keywords to use
it would increase the traffic and would be on top of the list of the
search engines.
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9. Three Quick Tips for Improvement of Your Website Behavior
If your traffic levels are too low to draw any meaningful data on website,
consider launching some traffic-building initiatives, such as search engine
optimization.
Visitors easily take the desired action from any page of the website. For
example, if you want to fill out a contact form, make a prominent button
inviting them to do this on each page.
Check your sales copy to be sure it also invites visitors to take the
desired action. Too often, companies use offline brochure copy on
their site without taking into account the unique opportunities
that the online arena affords.
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10. Thanks For Watching …….
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