Insert prewritten tweets into your content marketing material, making it easier for your readers to share your content on Twitter, thus making them more likely to do so. You can do this with any online content that supports hyperlinks.

1. How to Get More People to
Share Your Content
Using ClickToTweet.com

2. Insert prewritten tweets into your content to make it
easier for your readers to share it on Twitter with this
handy little tool: ClickToTweet.com

3. What sort of content can contain
prewritten tweets?
• Blog posts • Whitepapers
• Website Content • Case Studies
• Landing Pages • Images
• Emails • Videos
• Email Newsletters •PDFs
• eBooks • Presentations
…basically, any online content that supports
hyperlinks!

4. Why include prewritten tweets in
your content?
• Readers will be more likely to share your content if you
make it easy for them
• Gives you a little control over what readers are sharing
along with a link to the content
• Able to highlight the best parts of the content
• Makes shares more interesting than just the title of
your post

5. Who uses prewritten tweets in their
content?
Alexis Grant
Amy Lynn Andrews
HubSpot

6. When people click the link, this is
what opens in a new tab/window…

7. Step 1: Decide what the tweet will say
• It can be a subheading, a standout quote, a strong
bullet point, or a key lesson learned in the content
• I recommend making sure it’s no more than 90
characters long, so there’s room to add a link (tip: use
bit.ly or another URL shortener) to the content, your
Twitter handle, and/or a hashtag
• These are inserted as regular hyperlinks, so you can
include more than one in a piece of content

8. Step 2: Type the tweet you decided on
into the text box
Tip: pay attention to how many characters are left (the number opposite
‘Generate Link!’) – you want to accommodate room for retweets and
longer Twitter handles

9. Step 3: Click ‘Generate Link’

10. Step 4: Copy the URL displayed in
the ‘Here’s your URL:’ field
Tip: click the preview link to see what your readers will see

11. Step 5: Insert the link into
your content
Highlight the text that you want to be the anchor
text for the link
Paste URL from ClickToTweet into the link’s
destination field

12. Try it:
Tweet about this presentation
TA-DA!
It’s that easy!

13. Now it’s time to try it yourself!
Any questions or feedback? You can
tweet to @bberg1010 or email me at
BrittanyLBerger@gmail.com