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Designing And Managing Integrated Marketing Channels Visual Edition
- 1. 1 Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 8, 2009
- 2. Outline: Designing and Managing Integrated Marketing Channels 1. Importance of marketing channels and values network 2. Understanding customer needs and value network 3. The role of marketing channels 4. Channel design decisions 5. Establishing objectives and Constraints
- 3. Outline: Designing and Managing Integrated Marketing Channels 6. Identifying and Evaluating Major Channel Alternatives 7. Channel management decisions 8. Channel integration systems 9. Conflict, cooperation and competition 10. E-commerce marketing practices
- 4. Designing and Managing Integrated Marketing Channels
- 5. Designing and Managing Integrated Marketing Channels
- 6. Designing and Managing Integrated Marketing Channels
- 7. 1. Importance of marketing channels and values network
- 8. 1. Importance of marketing channels and values network
- 9. 2. Understanding customer needs and value network
- 10. 2. Understanding customer needs and value network
- 11. 3.The role of marketing channels 0 Level 1 Level 2 Level 3 Level
- 13. 5.Establishing Objectives and Constraints Channels Objectives Prepare larger environment Product
- 14. 6.Identifying and Evaluating Major Channel Alternatives Exclusive Distribution Selective Distribution Intensive Distribution
- 15. Selecting Channel Members 7.Channel Management Decisions
- 16. 8.Channel Integration and Systems Vertical Horizontal Integrated Multi Channel
- 17. 9.Conflict, Cooperation and Competition Conflict VS Cooperate Competition
- 18. 10.E-Commerce Marketing Practices Pure-Click Brick-Click M-Commerce
- 19. Summary: Designing and Marketing Integration Marketing Channels think Marketing channel
- 20. Summary: Designing and Marketing Integration Marketing Channels think Revenue will knock
- 21. Summary: Designing and Marketing Integration Marketing Channels Consider customer needs
- 22. Summary: Designing and Marketing Integration Marketing Channels cooperate think Revenue will knock Consider customer needs Good channel partner
- 23. 23 Designing and Managing Integrated Marketing Channels Anthony T. Medalla Ateneo Graduate School of Business December 8, 2009