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- 1. at
- 4. Technology indexing the web’s pages People indexing the web’s content
- 9. Millions of people use Pinterest to discover, organise and do things that inspire them.
- 10. The World’s Largest Collection Of Everyone’s Favourite Things 30 billion Pins and millions added daily 5.4B total minutes per month 55 million monthly active users and growing Over 75% of usage happens on mobile Source: comscore
- 11. The Pin A highly visual, interactive bookmark that links back to the site where it originated Added to Pinterest by people pinning from your sites and apps, or by businesses adding them directly Appears in Feeds, Boards and Search Results on mobile and web versions of Pinterest Can include rich data like availability, price, location, ingredients, article information and more Born to be saved, shared, and clicked
- 12. Discover Inspiring Pins in Feeds, Search & Boards Organise Pins into public collections called Boards Do Things like click on Pins to buy or learn more
- 13. Why should you care about Pinterest?
- 14. Pinning happens from publishers & brands 14 Source: Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post. Venture Beat, 6-17-13
- 15. Pinners are heavily engaged across a wide variety of categories Source: Internal data 15 Fashion Home Decor Food Beauty Travel Parenting DIY 50M Repins from 6M Pinners 40M Repins from 8M Pinners 65M Repins from 10M Pinners 25M Repins from 6M Pinners 13M Repins from 3M Pinners 10M Repins from 3M Pinners 60M Repins from 10M Pinners EACH MONTH:
- 16. A huge, engaged audience Source: Internal data 16 Education-related ideas are pinned each day.500K+ 65M+ 750M+ Foodie Pins each month. There are more than 30 billion Pins collected by people into more than 750 million boards NUMBERS TO CONSIDER:
- 17. Half-life of a pin is much longer 17 Source: Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post. Venture Beat, 6-17-13 Tweet is a matter of minutes Post is a few hours Pin is lasting
- 18. Pinterest is inherently viral Each pin is repinned around 10 times (pins are 100 times more viral than a tweet -retweet average is only 1.4%)
- 19. Pinterest drives more traffic than Twitter, YouTube & Google+
- 20. Successful Bloggers on Pinterest
- 21. 21
- 22. How can you be successful on Pinterest?
- 23. There is no such thing as “too many pins” or “too many boards”. 23
- 24. Descriptive and colourful captions: boards and pins. 24
- 26. Curate content from around the web. 26 about.pinterest.com/en/goodies
- 27. A bit more technical…
- 28. 1. Inspire Pinning from your site and learn what works 28
- 29. 29 2. Showcase your content through pin widgets, board widgets and profile widgets
- 30. 30 3. Include the Pin It button
- 31. 31 4. Make your pins rich!
- 32. 5. Don’t forget about mobile integration: Pinterest Mobile SDK for iOS and Android 32
- 33. 6. Develop a healthy board and content strategy 33
- 34. 34 Inspire people to pin your content Learn what works using web analytics Create an engaging presence
- 35. Lizzie Sibley Marketing Manager – Pinterest UK