Fraser is the CEO of SAINTNICKS and CEO of Bristol Media. He has extensive experience in commercial management and strategic marketing in client companies and full service communications agencies for 25 years, with over 15 years working at board level in UK and international organisations. He understands the importance and influence of the leadership team in fostering employee engagement. He will look at what great leaders actually do to inspire and motivate employees and what they do that can lead to disengagement.

1. Fraser Bradshaw

2. What do great leaders do to engage their employees?

3. Our comprehensive approach to online development
That depends: how do you define a great leader?

4. To do something good, you’ve got to fight against something bad.
So, what are you fighting against?

5. Our comprehensive approach to online development
What do great leaders do to engage their employees?
1. Honesty
2. Ability to delegate
3. Great communicators
4. Sense of humour
5. Confidence
6. Commitment
7. Positive attitude
8. Creativity
9. Intuition
10.Ability to inspire

6. Our comprehensive approach to online development
What do great leaders do to engage their employees?
“You basically stuff the place full of talent and allow that talent
to bloom. So you have to have something that makes the great
people want to come and work for you. And it’s never money.
You can always earn more money at a bad agency because
they need you more.”

7. Engagement:
bonded together by the same set of values, attitudes and aspirations
“…have something that makes the great people want to come and work for
you.” David Abbott.

8. Our comprehensive approach to online development
Big is no longer a measure of ‘trust’

9. Our comprehensive approach to online development
Businesses now ‘ark brands’

10. Our comprehensive approach to online development
People don’t connect through ‘process’

11. Our comprehensive approach to online development
People connect through ‘beliefs’

12. What about the creative/media world?

13. Our comprehensive approach to online development
5 sustainable leadership themes

14. Keep thinking forward

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Innovation: the new economy

16. Our comprehensive approach to online development
Innovation: the new economy
I am in the business of…

17. 10 jobs that didn’t exist 10 years ago

18. Lessons learned

19. Our comprehensive approach to online development
saintnicks: year one

20. Our comprehensive approach to online development
Learning from old traditions…

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…to evolve

22. About us
A set of guiding principles
Founded in St Nicholas Market, a place of market trade since 1743. A vibrant and diverse
market place – it’s why we liked it.
The sons of market-stall traders, it inspired our agency philosophy and our agency beliefs.
• To create ideas (insight, campaigns and content) that take our clients further
• To instill a real sense of personal pride in what we do
• To invest in capable and determined people and brands; those with entrepreneurial spirit
• To be collegiate, collaborative and seek to add value
• To bring out the best in our people, in businesses and in brands

23. We bring out the best
in brands
We recognise that clients want more from an agency; that value is placed on closer
working relationships with clients and a commitment to stay close to them.
Closer to the issues, opportunities and closer to the insights that matter.
Closer is smarter.

24. Embrace societal trends

25. Create new ventures
TGI, IPA Touchpoints, Mintel, Euromonitor, Datamonitor, BARB, JICREG, Nielsen, Media digests
Information // Market intelligence // Insight // Media Agency of the
Decade

26. Be consistent
Staff reviewed within a consistent matrix:
Knowledge
Skill
Interest
Attitude
Personality
Can’t change = can’t stay
Easy to change
Difficult to
change

27. Check and check again
100% staff pride in the agency
Employee engagement: ‘say it as you see it’

28. Questions
1. Keep learning
10. It’s not an option 9. It’s your job to manage the relationship between Co &
employees
8. Vision, Mission & Values
7. Collegiate beats Corporate
6. Intellectual engagement
5. Affective engagement4. Social engagement3. Unique Ability Teams
2. Explore outside your category

29. What do great leaders do to engage their employees?
“…have something that makes the great people want to come and work for you.”

30. Questions?

31. Bristol
Temple Studio
Temple Gate
Bristol BS1 6QA
T: 0117 927 0100
London
31-35 Kirby Street
Farringdon
London EC1N 8TE
T: 0207 492 1978
For further information
www.saintnicks.uk.com