Chris Reed, Managing Partner at Brew, presented "How PR is Changing. And Staying the Same" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
http://www.brewdigital.com/
http://twitter.com/chris_reed
15. Your audience is now also your media channelGive them content which makes them feel like laughing out loud, feel loved, feel clever, feel inspired, and feel like passing onAnd be in it for the long term, not for a quick win
21. Define the specificsSales increase? Reputation improvement? Customer service speed?Measure the outputssocial mentions, links, views, engagement, followers and friendsEvaluate the outcomes and impacts against budgetCPA, tracker research, behaviour change, sales increase
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23. TITLE TO GO HEREAdditional detailsDate How PR is changing. And staying the same. Chris Reed Managing Partner, Brew www.brewdigital.com @chris_reed
Traditional advertising models will not workBrands cannot buy their way in conversations onlineThey must earn the right to be a part of those conversations
PR people are used to this.Media people have got stats and numbers and data.PR people are used to nuance and subtlety.Google alertsTweetdeckGoogle analyticsBrandwatch/Radian 6/Sysomos/NeilsenbuzzmetricsOmniture/Doubleclick
PR people are used to this.Media people have got stats and numbers and data.PR people are used to nuance and subtlety.Google alertsTweetdeckGoogle analyticsBrandwatch/Radian 6/Sysomos/NeilsenbuzzmetricsOmniture/Doubleclick