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Impress London: "Punching above your weight using social media"

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Bright One
Bright One

Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010. Find out more at http://impress.brightone.org.uk/

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[object Object],[object Object],[object Object],[object Object],Rob Dyson, PR Manager & social media Pic: www.flickr.com/photos/matthamm
Once we had a presence – people started arriving…
We also found them here.. ,[object Object]
Talking in Twitter
… and creating an appetite for our own work…
Facebook: as valid a place for advice as our helpline
Spreading conversations across networks -
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Ask a simple question, get a simple answer…
The viral loop: c ross-promoting all of our sites
Bringing people with us, staying ‘local’ to loyal champions
Sharing stories directly on Flickr ,[object Object],[object Object],[object Object]
Polling opinion of our followers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magic FM helped us out during Marathon because we “tweeted” them…
Influencing the influencers Tweeting Stories that capture imagination
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Metrics – what’s important to you? ,[object Object],[object Object],[object Object],[object Object],[object Object]
You get out what you put in ..
November 2010: ,[object Object],[object Object],[object Object],[object Object]
Summary – a netiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A glimpse at the future.. ,[object Object]
Case study: London “Superswarm” ,[object Object],[object Object]
Could your organisation play the game? ,[object Object],[object Object],[object Object]
Check in anywhere: ,[object Object],[object Object]
Thanks for listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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