9. “ Refugee Week is a UK-wide programme of arts, cultural & educational events celebrating the contribution of refugees ”
10. 2009’s Simple Acts campaign is about “Inspiring individuals to use small, everyday actions to change perceptions of refugees.”
11. Bright One took up the challenge to spread this message online. Working in partnership with the Refugee Week team to create online buzz amongst bloggers & Twitter users
12. Coverage appeared on highly targeted and influential sites, blogs and newsletters of direct relevance to Refugee Week
13. 180 relevant bloggers sourced 78 blog posts - 35 secured directly by Bright One 664 Twitter followers for @simple_acts 7,020 Simple Acts recorded (so far…) 8,000 leaflets delivered to young people
14.
15. “ ...gives you an opportunity to get engaged without actually becoming a volunteer” Online comms expert, Shel Holtz on Simple Acts on the Hobson & Holtz report