Examples of use of social media at health scoence education instituitons

1. Social Media
in
Health Sciences
Education

2. Social Media
• Dissemination  Content creation
• Local  global
• Monologue  Dialogue
• Passive  active
http://www.briansolis.com/2007/06/future-of-communications-manifesto-for

3. Goal
Examine the use of social media in health
sciences education
Tools
Management

4. Purpose
Information
Sharing
Building Collaboration
relationships
Communication

5. Multidirectional Communication
Community Patients
Institution
Colleagues
Alumni
Faculty
Students Peers
(potential & current)

6. Social Media Tools
• Social networks
– Facebook
– Ning
– Yammer
– LinkedIn
• Publishing platforms
– Twitter
– iTunesU
– Blogging tools
• Media content
– You Tube
– Vimeo
– Flickr
– Slideshare
• Collaboration
– Google Wave

7. Use of Facebook
Communicate news and events for
institutions and departments

8. Use of Twitter
Drive content regarding
faculty and staff, students,
patients, research, news,
and events

10. Blogs
Use of blogs
• “Insider”
perspective
• Create forum for
interaction
• Address current
issues
• Specific topics

11. Use of You Tube
Share patient success
stories, interviews,
student activities,
and special events

12. iTunesU

13. Use of flickr
Share photos of events
and activities

14. Student Participation
Hopkins Interactive
• “Open, uncensored
information about
• student life”
• Student blogs
• Twitter
• YouTube
• iphone App
http://www.hopkins-interactive.com/

15. Social Media Management
• Matching the tool to the purpose
• Part of a larger communication/media strategy
– SM Manager - UTMB
– Single landing page for SM resources

16. Landing Pages

17. Teaching and Learning
• Information on use more disperse
• Evidence of
– Facebook for class pages
– YouTube for clinical examples
– Google wave for
collaboration

18. Concerns
• HIPAA
• Negative experiences – patients, students,
faculty & staff
• Solution – SM is an extension of communication
policy

19. Ongoing Opportunities
• Use in academic health centers
• Managing content
• Creating dialogue
– Comments, questions
– Replies, Retweets

20. Summary
Effectiveness increased by
• Variety of tools
• Tools match the purpose
• Management approach
• Ability to facilitate dialogue