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Social media for non profits 10-20-2010
1. Social Media Strategies for Today’s Non-Profits October 19th, 2010 cbmcpa.com | socialtoaster.com
2. Today’s Topics Why Social Media is Great for Non-Profits Strategies for Leveraging Social Media Measuring Success Tools You Can Use
3. Fun Stats Facebook 500 million active Facebook users Average user has 130 friends 150 million mobile Facebook users Twitter Average user is 39 years old 64% of users are 35 or older Follows 173 accounts and has 300 followers LinkedIn Average user is 44 years old People with more than 20 connections are 34 times more likely to be approached with a job Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
4. Start with Plan POST Method People – who are you trying to engage? Objectives – what are you trying to achieve? Strategies – what will it look like when you’re done? Technologies – what are the tools you plan to use? Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
5. Why is Social Media Great for Non-Profits? Loyal constituency Supportive (vocal) constituency Causes generate action
10. Facebook News feed Status Updates Groups Pages Networks Apps Events Share Links/Photos Causes Locations
11. Twitter Why Twitter? Real-time Search Mobile Updates SEO Powerhouse Tips for Twitter Can simultaneously update Facebook/LinkedIn URL Shortener – 140 char limit, so use service like http://bit.ly Using Twitter “Tweet” = post to Twitter “Re-Tweet” = pass on someone’s Tweet @username = public posting directed to a particular user DM username = direct message to a user #keyword = tag a post for a keyword