Microsoft Solutions for Broadcasters - Editorial Collaboration and Mobile Journalism

1. Microsoft Communications Sector
hosting | media & entertainment | telecommunications
Microsoft Solutions for
Broadcasters
An Overview
Prepared for Post-NAB Show Germany
Rainer A. Kellerhals
Global Media & Entertainment Solutions Lead
Communications Sector
Microsoft Corporation
For more Information, please visit
http://www.microsoft.com/media May 26th, 2011

2. Solutions for Broadcasters
◉ Microsoft Solutions for Broadcasters @ NAB
◉ Editorial Collaboration and Mobile Journalism
◉ Digital Content Management
◉ Broadcast Business Management
◉ Media XRM
◉ Broadcast Business Intelligence
◉ Online Video Services
◉ Summary and Resources

3. Microsoft Solutions for M&E
Solution Area Overview
Project CRM
ManagementMEDIAxRM
BUSINESS
MANAGEMENT
Resource ERP
Scheduling Supply
Chain
Business
Intelligence
Metadata
Workflow
DIGITAL
Search Online Digital
CONTENT Video Publishing
DIGITAL
MANAGEMENT MARKETING &
DAM Editorial
Collaboration EXPERIENCES
Analytics
Persona-
Monetization
lization
Mobile
Journalism Social
Media
CONTENT CREATION MANAGEMENT EXPERIENCES
Microsoft | 3

4. Microsoft @ NAB
Digital Content Management
◉ Using Windows Azure to Manage
User-Generated Content in News Production
– Harris
◉ Transcoding on Windows Azure
– Digital Rapids
◉ Content Collaboration on Windows Azure
– Arvato Digital Services
◉ Content Encryption on Windows Azure
– BuyDRM/Cognizant
◉ Digital Content Management with Windows Azure
– techpath/Signiant
◉ Editorial Collaboration & Mobile Journalism
– Conciety
Microsoft | 4

5. Microsoft @ NAB
Media Business Management
◉ Broadcast Business Management
– Dynamics Media by S4M
◉ Broadcast Business Intelligence
– BiCentrix by Decentrix
◉ Microsoft Solution Framework
for Business Intelligence
◉ Microsoft Solution Framework for XRM
Microsoft | 5

6. Microsoft @ NAB
Digital Marketing & Experiences
∙ Technology
◉ Immersive media experiences across the TV, PC,
Mac, and devices with Silverlight and IIS Smooth
Streaming
◉ Live broadcast encoding and screen capture utility
with Expression
∙ Solutions
◉ Cloud based video delivery
- Level 3
◉ Personalized video across all screens
- Ooyala
◉ Live video workflow tied to Azure CDN
- iStreamPlanet
◉ Video content managment tied to Azure ∙ Devices
- Accordent (Polycom) ◉ Windows Tablets
◉ Content Direct: video monetization ◉ Windows Phone 7
- CGS ◉ Xbox
◉ IP broadcast monitoring ◉ iOS devices: iPad,
- Volicon iPhone
Microsoft | 6

7. Microsoft @ NAB
Innovation Zone
∙ 103” Windows 7-powered touchscreen for studio applications
∙ KINECT Lounge
∙ White space Over-the-top video – Xbox
Microsoft | 7

8. Solutions for Broadcasters
◉ Microsoft Solutions for Broadcasters @ NAB
◉ Editorial Collaboration and Mobile Journalism
◉ Digital Content Management
◉ Broadcast Business Management
◉ Media XRM
◉ Broadcast Business Intelligence
◉ Online Video Services
◉ Summary and Resources

9. The Challenge
Enabling journalism in a multi-media world
∙ Too many tools
◉ multiple screens
◉ disjointed workflows
◉ complex training
∙ Difficult to collaborate
◉ information silos, can‟t search across systems
◉ organized around platforms and outlets,
not communities and stories
◉ spending 1/3 of time on communications, using 5+ tools
∙ Information overload Web
Conferencing
◉ proliferation of new sources Video E-Mail and
Conferencing Calendaring
◉ drowning in e-mail, no way of targeting Audio
Conferencing
∙ Poor connection between field and base
Fax
◉ too reliant on phone calls Telephony Instant
Voice Mail
Messaging
◉ newsroom systems not designed for field use (remote/mobile access)
Microsoft | 9

10. Efficiency in Content Development
Microsoft Solution Framework for Editorial Collaboration and Mobile Journalism
∙ Putting Microsoft Office to work for news media organizations
◉ published on Codeplex, Microsoft‟s open source platform (http://ec.codeplex.com/)
◉ supports the content creation value chain from the story idea to planning the output
◉ an application template for SharePoint, the leading enterprise collaboration platform
◉ adapts to changing business needs with adaptable workflows, data structures, and UI
∙ Supports journalist and editorial tasks like:
◉ sharing story ideas
◉ planning event coverage
◉ requesting, finding and allocating resources
◉ research for related content and people
◉ gathering content
◉ planning output
◉ managing reviews and approvals
∙ Integrates with
◉ Microsoft Unified Communications & Mobility solutions
◉ Digital Content Management Systems
◉ Publishing Systems and Layout Tools (Adobe, Quark)
Microsoft | 10

11. Microsoft | 11

26. Enabling a Mobile Workstyle
A Windows Phone Application for Mobile Journalism
Designed for the mobile journalist/reporter
Key functions:
• View proposed stories / submit story proposals
• View duty roster
• View task assignments
• View annoucements
Microsoft 26

27. Enabling a Mobile Workstyle
A Windows Phone Application for Mobile Journalism
Microsoft | 27

28. Case Studies
Editorial Collaboration with
Microsoft Office System 2010

29. BBC – Journalism Portal
With 29,800 employees and 16
business divisions, the BBC (British
Broadcasting Corporation) is the
largest broadcasting organization in the
world.
SOLUTION
• Enabling editorial collaboration and mobile
journalism across the BBC‟s editorial teams and
sites.
• Ability to share story ideas, track upcoming
events, re-use content produced by others,
manage the allocation of resources and plan
output across channels.
• When fully deployed, more than 12,000 users
will be supported.
RESULTS
Enabling the BBC to transition from channel-specific content production
with limited collaboration and a plethora of tools to Web-based content
creation, with collaboration and re-use of content across channels, sites,
and teams.
Microsoft | 29

30. You could think of the Journalism Portal …
Pull together relevant
Simple scripting Integrated messaging,
information from
to the web alerting & chat
many sources
Story collaboration
Easier working between
across
field and base
platforms and sites
??? Other stuff…
Joined up planning
A framework to
and commissioning
enable new opportunities
… as the missing piece of a jigsaw
• Joining up a whole set of tools, initiatives and
pilots
• Supplying the missing ingredients for better
working
30

31. Editorial Communities
• A fundamental concept for the Portal – a structure for presenting information
• Based on common editorial agenda/audience not organisational structure
• Flexible – users have a primary community but an interest in others
• Aim to drive collaboration within community, and at the overlaps
• “Information comes to you, you don‟t need to go to it”
UK/Global
Nations /
English Specialists Global
Regions Regions
Scotland Business Africa
Wales Arts Middle East
W Midlands Sport E Asia
etc Politics etc
etc

32. What’s happening in the community?
Research existing Talk to other people, Script and
Deploy people and internal and external offer and exchange publish
resources onto information and editorial information & information
stories, monitor and content content and content
manage
deployments
File and
COMMUNITY acquire media
Create, edit, content
view, manage ‘Future’ Pages ‘Today/Tomorrow’ Pages Story pages
planning Tools and resources for the Information and tools based around a Drill down into information and
entries and community’s future planning, overview of what’s happening now & tools based around what’s
commissioning and deployment next for the community’s news agenda. happening now on a specific story
diaries
Manage
guests, book
facilities
‘Big story’ sites Collaborate on
Planning and information for big
stories, running stories, editorial editorial
projects and events projects
Team & General
Community Information
Create, view Share team View Monitor
management knowledge rotas? audience
announcements information

33. What it might look like…

34. Solutions for Broadcasters
◉ Microsoft Solutions for Broadcasters @ NAB
◉ Editorial Collaboration and Mobile Journalism
◉ Digital Content Management
◉ Broadcast Business Management
◉ Media XRM
◉ Broadcast Business Intelligence
◉ Online Video Services
◉ Summary and Resources

35. Functional Components
 Portal, Role-based UIs, Dashboards, UC Integration
 Media & Meta Data Management with external DB Integration

36. Integrated Digital Content Management
Reference Architecture
Portal-Based Enterprise Collaboration
Noteboards
Alerts Documents Assets Tasks Dashboards Reports DAM Controls Search
Notifications
Intra-/Extranet Portals Document Mgmt
Enterprise Collaboration Online/Offline Task Management
PerformancePoint
Forms Services Excel Services Visio Services Taxonomies, Tagging Search Services
Services
Business Connectivity Services
Business Management Digital Content Management
Essence and Metadata Management
License Management –Program Management – Program Planning – Ad
Sales Work Orders – Resource Scheduling – Billing
Ingest Transcode Outgest
Logging Keyframe Extraction Print-to-Tape
Core Infrastruture and Cloud Services
Workflow Engine
Windows Windows
Workflow Foundation Human-to-Human Workflows – Machine-based Workflows – Message-Based Application Integration Communication Foundation
Database Services Media Streaming Content Storage and Processing
QA Large File Transfer
Analytics Services Server Platform Anywhere Access
Remote BLOB Storage Distribution
DRM Encoding Archiving / Restore
36

37. Digital Content Management Services
On-Premise Deployment
Rendering Transcoding
Metadata Media
Management Storage
Microsoft confidential | 37

38. Digital Content Management Services
Cloud Deployment
On-Premise Services Cloud Services
Metadata Transcoding
Mezzanine Collaboration
Files Remote Users
Rendering Transcoding
BLOB SQL Compute Front-end
storage Azure Applications Applications
Internal Users
Metadata Media
Management Storage
Microsoft confidential | 38

39. NBC/Universal – NBC News
NBC News DCM Solution to aggregate
and manage all newsfeed content
across entire network
• End-to-end DCM Solution for News content
• Silverlight for rich user interface
• .NET for content workflow & automation
• Security, Metadata, Collaboration & Search
using SharePoint 2010 and Fast ESP
• Integrated with Artesia, Avid iNews

40. Solutions for Broadcasters
◉ Microsoft Solutions for Broadcasters @ NAB
◉ Editorial Collaboration and Mobile Journalism
◉ Digital Content Management
◉ Broadcast Business Management
◉ Media XRM
◉ Broadcast Business Intelligence
◉ Online Video Services
◉ Summary and Resources

41. S4M Dynamics Broadcast and Ad Sales
Supporting Broadcast Business Management End-to-End
Microsoft | 41

42. S4M Dynamics Broadcast and Ad Sales
Program Management
Microsoft | 42

43. S4M Dynamics Broadcast and Ad Sales
License Management
Microsoft | 43

44. S4M Dynamics Broadcast and Ad Sales
Program Planning
Microsoft | 44

45. Sport1 – Broadcast Business Management
Case Study
available
SPORT1 broadcasts sports television
programs in Germany, and its online plat-
form, www.sport1.de, is one of the most
popular online sports portals in Germany.
SOLUTION
• Sport 1 needed an integrated solution for media
and license management, program planning for
their 24/7 sports TV channel, Web sites and
mobile content services.
• Sport1 deployed Dynamics Broadcast, a flexible
and scalable broadcast business management
solution based on Microsoft Dynamics AX.
RESULTS
15 % savings now; addl. savings of 10 % or more projected
Seamless integration with Sport1‟s systems for play out automation,
reconciliation, and audience metering.

46. Solutions for Broadcasters
◉ Microsoft Solutions for Broadcasters @ NAB
◉ Editorial Collaboration and Mobile Journalism
◉ Digital Content Management
◉ Broadcast Business Management
◉ Media XRM
◉ Broadcast Business Intelligence
◉ Online Video Services
◉ Summary and Resources

47. Why Dynamics CRM?
Robust Workflow Tools – Designed for the business user
Native Outlook Client – Familiar and intuitive interface
Powerful Remote Capabilities – Consistent offline/mobile
Point & Click Customization – Easily adapts to fit business
Comprehensive Business Intelligence – Easy access and
use
Microsoft | 47

48. Dynamics CRM in Media
Post/Music
Broadcast
Publishing
Advertising/PR

49. Media XRM
A solution framework based on

50. Media XRM
Key Concepts
Microsoft | 50

51. Media XRM
Audience Profile
Microsoft | 51

52. Media XRM
Audience Profile (cont„d)
Microsoft | 52

53. Media XRM
Advertising Sales – Creating an opportunity
Microsoft | 53

54. Media XRM
Advertising Sales – Creating an opportunity
Microsoft | 54

55. Media XRM
Account Management – Relationship Map
Microsoft | 55

56. Media XRM
Advertising Sales – Managing the Pipeline
Microsoft | 56

57. A&N Media – Ad and Subscription Sales
A&N Media, part of DMGT, publishes the
Daily Mail and reaches over 41% of
adults in the UK with its newspapers,
online, tv, and mobile services.
SOLUTION
• Rolling out Dynamics CRM to 1,300 seats
in ad sales, subscription sales, customer
service, and marketing departments
• Integration with ad booking system
planned for future phase
• Building an XRM platfrom
RESULTS
Drove up # of customers, avoided “lapses” in sales engagements.
Captured ad sales revenue of US$ 750.000 during the first 10 months
amidst a market downturn, in an increasingly fragmented market

58. Solutions for Broadcasters
◉ Microsoft Solutions for Broadcasters @ NAB
◉ Editorial Collaboration and Mobile Journalism
◉ Digital Content Management
◉ Broadcast Business Management
◉ Media XRM
◉ Broadcast Business Intelligence
◉ Online Video Services
◉ Summary and Resources

59. Microsoft Business Intelligence
An End-to-End Business Intelligence Platform
DELIVERY
SharePoint Server
Reports Dashboards Excel Analytic Scorecards Plans
Workbooks Views
END USER TOOLS & PERFORMANCE MANAGEMENT APPS
Excel SharePoint Server
BI PLATFORM
SQL Server SQL Server
Reporting Services Analysis Services
SQL Server DBMS
SQL Server Integration Services

60. Microsoft BI for Media
Broadcast Business Intelligence
∙ Top-Level Broadcaster Dashboard includes
◉ Profit & Loss Statement
◉ Balanced Scorecard with KPIs from different areas
○ Revenue
○ Cost
○ Audience
○ Advertising Customers
○ Content
○ Staff
○ Resources
◉ Strategy Map
∙ Drill-down analysis available for
◉ each line item in Profit & Loss Statement
◉ each KPI in Balanced Scorecard
◉ each goal in Strategy Map
∙ Root cause analysis with decomposition trees
Microsoft | 60

61. Microsoft BI for Media
Broadcast Business Intelligence
∙ Media-specific reports:
◉ Financial performance:
○ P&L per brand
○ P&L per medium
○ P&L per format
○ Format amortization
◉ Advertising revenue:
○ per sales office/geography
○ per industry/per advertiser
○ per format
○ per day part
◉ Audience reach:
○ Competitive analysis
◉ Program analyis:
○ Production cost
○ Advertising revenue
○ Contribution margin
Microsoft | 61

62. Audience Ratings
Audience ratings, EPGs, and video preview using Silverlight
Microsoft | 62

63. Ad Pod Analysis
Audience ratings, EPGs, and video preview using Silverlight
Microsoft | 63

64. derStandard.at – Web BI
Case Study
available
derStandard.at, produced by a staff of
100, is the most popular Austrian news
website, with a reader-ship of more
than 2 million people.
SOLUTION
• derStandard.at wanted to provide its online
journalists with real-time feedback on how
attractive content was to readers
• Working with pmOne, derStandard,at built a
real-time Web Analytics solution based on
Microsoft Business Intelligence,, providing
online journalists with dashboards on page
impressions and visit duration per article,
home page vists, and unique visitors
RESULTS
• Faster, more relevant intelligence • Increased traffic by 44 percent
• More compelling content • Enhanced reader retention
• Optimized Web design

65. Solutions for Broadcasters
◉ Microsoft Solutions for Broadcasters @ NAB
◉ Editorial Collaboration and Mobile Journalism
◉ Digital Content Management
◉ Broadcast Business Management
◉ Media XRM
◉ Broadcast Business Intelligence
◉ Online Video Services
◉ Summary and Resources

66. Online Video Services
An Architecture Blueprint from Microsoft
Microsoft | 66

67. Telecinco
Soccer World Championship with Social Media
Telecinco is a Spanish commercial television
channel operated by Gestevisión Telecinco
SOLUTION
‘Minute to minute’
Goals Editorial content
Social Media
«Massive chat»
crawling and
publishing on
Extensible panel to
let user select
between applications
Video Streaming
High Definition
„Smooth-Streaming‟
User video playback ‘Messenger’
Chatting inside the
player
Microsoft | 67

68. Telecinco
Soccer World Championship with Social Media
Telecinco is a Spanish commercial television
channel operated by Gestevisión Telecinco
• Large peaks on infrastructure when Spain had games
• The solution took less than a month to deploy
• Solution able to handle large amount of concurrent users without issue
World Cup peaks - Average daily Windows Azure use
11 de Junio – 11 de julio - 20:30
16 de junio - 16:00 21 de junio - 20:30 25 de junio - 20:30 29 de junio - 20:30 3 de julio - 20:30 7 de julio - 20:30
16:00 Spain-
Spain-Switzerland Spain-Honduras Spain-Chile Spain-Portugal Spain-Paraguay Spain-Germany
Sudafrica-México Netherlands
Concurrent users
8 peak days vs. 32 «valley» days
9 Days 4 Days 4 Days 3 Days 3 Days 3Days 3Days 3Days
4 VM 4 VM 4 VM 4 VM 4 VM 4 VM 4 VM 4 VM
Time
Complete time scope: 40 days
14h 14h 14h 14h 14h 14h 14h 14h
150 VM 350 VM 150 VM 150 VM 125 VM 115 VM 100 VM 100 VM
Microsoft | 68

69. Solutions for Broadcasters
◉ Microsoft Solutions for Broadcasters @ NAB
◉ Editorial Collaboration and Mobile Journalism
◉ Digital Content Management
◉ Broadcast Business Management
◉ Media XRM
◉ Broadcast Business Intelligence
◉ Online Video Services
◉ Summary and Resources

70. Summary
∙ Microsoft Solutions for media companies address some key challenges:
◉ Increasing efficiency of content development
Microsoft Solutions for Editorial Collaboration and Mobile Journalism
◉ Enabling digital content production and distribution
Microsoft Solutions for Digital Content Management
◉ Making deeper business insight available to everyone
Microsoft Solutions for Broadcast Business Intelligence
◉ Improving efficiency and flexibility in broadcast business management
Microsoft Solutions for Broadcast Business Management
◉ Improving ad sales, subscriptions sales, customer service and marketing
Microsoft Solutions for Customer Relationship Management in Media
◉ Extending your audience and creating an effective advertising platform
Microsoft Solutions for Online Video Services
∙ Microsoft invests in developing solution frameworks for the media industry which help
speed deployment and time-to-value.
∙ For more information, please contact your Microsoft account team or visit
www.microsoft.com/media.
Microsoft | 70

71. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be
registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date
of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a
commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of
this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS
PRESENTATION.