Brian Kreider is a visionary Vice President of Sales with over 13 years of experience leading sales teams and driving revenue growth. He has a proven track record of transforming sales organizations, developing high-performing teams, and negotiating multi-million dollar contracts. Kreider's leadership has resulted in sales increases of over $15 million at his current company. He brings strong strategic planning, relationship building, and solution-selling skills to help companies achieve their growth objectives.

1. BRIAN KREIDER
325 Wescott Ridge Drive ♦ Holly Springs, NC 27540 ♦ C: 919.622.6435 ♦ b.kreider@yahoo.com
~ VICE PRESIDENT OF SALES ~
Visionary sales executive offering 13+ years of multi-dimensional leadership. Unstoppable implementer who
discovers untapped possibilities and leads teams to bold action. Respected thought leader; a recognized business
builder and growth catalyst for driving ROI and P&L performance. A leader talented in initiating, cultivating and
structuring C-Level deals. Proven success in understanding markets and creating multi-channel sales strategies.
Natural leader with strong team building skills that inspire and empower individual members to perform beyond
expectations.
♦ High-Yield Business Growth Strategies ♦ Multi-Million Account Management
♦ Opportunity Analysis & Market Penetration ♦ P&L/Budget/Financial Stewardship
♦ Sales/Marketing/Product Distribution
♦ C-Suite Presentations & Negotiations
♦ Sales Force Recruitment & Development
♦ Needs Assessment & Solutions Selling
Principle Business Enterprises (2013 – Present) Bowling Green, OH
Vice President of Sales
• Created and led dynamic strategic vision of the department resulting in multi market sales growth of 35%
or $15,000,000 in 3 years.
• Reorganized sales department’s roles and responsibilities to focus, align, and maximize market
opportunities and trends.
• Developed compensation program aligned with growth objectives of the company.
• Re negotiated multimillion dollar contracts dropping through $600,000 in net savings.
• Led collaborative efforts to obtain 5 year Federal BPA award while securing current contract status of
FSS award resulting in sustainable growth opportunities for future VA opportunities.
• Senior Executive Leader supportively working with Leaders from cross functional departments and
Ownership to develop long term sustainable operational and business development goals and objectives.
• Work intimately with Board of Directors to develop creative and effective strategies aligned with our
Mission and to capitalize on business development opportunities.
Gulf South Medical Supply – PSS World Medical (2007-2013) Jacksonville, FL
Vice President of Sales - Central United States
• Led the vision for executing the strategic plan, growth initiatives and multi-channel marketing and
distribution strategy.
• Headed the integration of 2 fold in acquisitions into Region; led efforts to assimilate resources to drive
ROI through training, leadership and the merger of two disparate cultures.
• Built a centralized sales organization, incorporating coaching, mentoring and development programs to
unify and strengthen sales operations, resulting in promotions for 2 direct reports.
• Key Executive Leader who collaborated in the development of incentives and succession planning
initiatives that impacted strategic, operational and talent objectives.
• Upgraded sales capabilities; conceived, developed and showcased new training programs and strategies
during National Sales Meeting.
• Leveraged synergies across Marketing and Finance to capitalize on linkages/opportunities; identify,
prioritize and launch “go-to-market” programs.
• Led 54+ direct/indirects, 4 national account directors and 6 regions; energized team with a compelling
vision and high standards; inspired leaders to anticipate trends, create opportunities and drive quality.
PROFESSIONAL EXPERIENCE

2. Brian Kreider Page 2
Gulf South Medical Supply – PSS World Medical (Continued)
Regional Sales Manager – Mid Atlantic Region (2004-2007)
• Grew revenue year over year; conceived and developed innovative strategies to drive demand and
maximize profit drivers across a portfolio of B2B accounts.
• Spearheaded a 3-state region and 7 Sales Representatives; aligned channel strategy with direct selling
activities and shared best practices to drive product selling behaviors through key channels.
• Ranked among “Top 3 Managers”; honored with the Cross Award.
• Drove top-line growth; established and maintained a strong competitive position; cultivated and
negotiated win-win relationships with Regional Groups.
• Built a positive employee environment through training and development in support of a high
performance culture focused on accountability, employee engagement and recognition.
• Hired and trained key bench strength; created challenging roles and responsibilities to increase
organization capabilities and fill capability gaps.
Gulf South Medical Supply – PSS World Medical
Regional Account Director (2002-2004)
• Owned the new business roadmap and strategy for fostering trust, goodwill and mutually beneficial
partnerships with nursing home chains along the Eastern United States.
• Built a presence and cultivated the corporate relationship with a $100 million GPO account, serving as the
liaison for driving the “go-to-market “strategy across 100+ sales representatives.
• Identified potential opportunities in targeted vertical markets, fully utilizing a consultative sales strategy
to ink a deal with three nursing home chains.
First Quality Products (1996-2002) Great Neck, NY
Account Executive
• Held strategic leadership of client retention, profitability of the account portfolio, growth and overall
customer satisfaction; achieved 100% to plan.
• Propelled market share across a 7-state territory; developed C-Level prospecting engagement and solution
positioning for a portfolio of nursing home chains.
• Mentored and trained new hires on pursuit plans, setting objectives, qualifying leads, presenting,
negotiating and closing contracts.
University of West Florida, Pensacola FL
Bachelor of Arts - Communication Arts with emphasis on Marketing
Full scholarship athlete in baseball
Executive Leadership Development, Miller Heiman Strategic Selling
IMPACT Sales Training, Solution Focused Selling, Corporate Creativity Retreat
Emotional Intelligence Development, Coaching for Development
Executive Management Succession Planning Participant (2007-2009)
FastTrack Leadership Development (2005-2006)
EDUCATION
LEADERSHIP AWARDS
PROFESSIONAL DEVELOPMENT