1. Brian Groth October 2010 Twitter: @BrianGroth http://BrianGroth.wordpress.com Brand Advertisers and Location-Based ServicesExamples for brands without physical locations

2. The Coke Machine Fairy leaves one winning bottle in a Coke machine each day (in Sydney in September 2010) Friend The Coke Machine Fairy on Foursquare then be the first to check-in at a special Coke machine (changes daily) to win a prize. Coca-Cola employee arrives in person to give out the prize. Coca-Cola on Foursquare

3. Fans can checkin at specific locations at specific times to win an autographed baseball Related option to win autographed baseball by uploading photos to a Facebook page Red Bull on Facebook Places

4. Warner Bros. Studio used Foursquare to promote the February release of Valentine’s Day, starring social media darling Ashton Kutcher. The promotion offered 50 “Romantic Tips” around the cities (New York City, Chicago, San Francisco, Los Angeles and Boston) that the movie takes place in. If users checked into any two of these locations they unlocked a special Valentine’s Day badge. Warner Bros. on Foursquare Source: mobilebehavior.com

5. The TastiRewards program from Tasti D-Lite that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards. Tasti D-Lite on Foursquare Associate your TreatCard to a social media service and earn additional points when using the TreatCard Options to update Twitter and Foursquare each time the card is swiped and points are earned or redeemed

6. Eye-Fi in the US partnered with Gowalla to offer the chance to win a free Eye-Fi card to anyone who checked into a Best Buy store and free hotspot access to those who don’t win – just for checking in. Check-in Click the “Did I win?” button Eye-Fi (SIM card for cameras) on Gowalla

7. AT&T offered rewards for specific behaviors, such as: $50 off a Samsung phone for earning 15 points Free ringtone gift card for 2 points 20% discount off accessories for 5 points Earn points by checking in, sharing a photo of a place, writing a review, “bump” phones with a friend at the location and so on. AT&T on SCVNGR

8. When checking in on Loopt at LAX or SFO airports, Virgin America offered a voucher for two tickets to Mexico on Virgin America Virgin America on Loopt

9. http://www.nikegrid.com/ A 15 day event for runners in London to earn Nike badges by visiting select phone boxes, call a number and enter a unique code Nike’s Own Location-Based Game

10. If you have other examples of brands that do not have physical stores of their own using location-based services, please contact me: Twitter: @BrianGroth E-mail: Brian.Groth@microsoft.com Others?

12. Red Bull on Facebook Places: http://www.allfacebook.com/red-bull-places-baseball-2010-10

13. Warner Bros. on Foursquare: http://mashable.com/2010/02/09/foursquare-media-deals/

14. HBO on Foursquare: http://mashable.com/2010/02/09/foursquare-media-deals/

15. Tasti D-Lite on Foursquare: http://mashable.com/2010/01/13/tasti-d-lite-tastirewards/

16. Eye-Fi on Gowalla: http://www.mobilemarketingwatch.com/gowalla-tries-its-hand-at-rewards-allows-offers-for-anyone-who-checks-in-7459/

17. AT&T on SCVNGR: http://mashable.com/2010/08/24/att-scvngr-rewards/

18. Virgin America on Loopt: http://www.businessinsider.com/biggest-check-in-reward-ever-loopt-and-virgin-are-giving-away-2-for-1-plane-tickets-to-mexico-2010-8

19. Nike’s Own Location-Based Game: http://thenextweb.com/uk/2010/10/12/nike-grid-twists-foursquare-gaming-into-a-turfwar-for-runners/Sources