Brian French's recent presentation at the Tampa Doubletree.

1. Brian French CEO
2012: New Ideas for a
New Economy
“Man’s greatest illusion is his own
reality” Aristotle
Old Ideas = Decay
New Ideas = Seeds
Do you see ruins or greatness?

2. Internet Dysfunction:
Challenging the assumptions of
marketing and internet HYPE
Why?
Who?
Risks and Costs?
Who’s on your
side?
Brian French CEO Who’s not?

3. Internet Dysfunction:
History:
Development of the internet frontier
The internet is going “corporate”

4. Internet Dysfunction:
“ Partnering” with:
Google, Facebook, Linkedin
ALERT: Recognize abusive Relationships
You?

5. Internet Dysfunction:
Definition of Abuse:
You do all the work ( for FREE )
• Creating a website
• Blogging
• Posting:
Facebook, LinkedIn, Twitter
• They control the rules
• It’s their platform – Slaves can’t

6. Internet Dysfunction:
While you are working
They are WATCHING ( you )
• You are the TARGET of their
business
• They know where the BIG $
• Big Corporation are PISSED OFF!
that small companies were
allowed to compete (and win) on

7. Internet Dysfunction:
Competition:
There are over 644 million websites & blogs
• Is your website better than others?
• How many pages does your site
have?
• Does your site help people or is it a
sales brochure?
• Endless blogging is NOT the answer!

8. Internet Dysfunction:
Google owns all good search traffic
IS SEO SOL?
r
estate
Google is hogging search landing
pages!
• You are the TARGET of their
business
• They know where the BIG $
• Big Corporation are PISSED OFF!
that small companies were
allowed to compete (and win) on

9. Internet Dysfunction:
Google has turned all websites into
commodities
• All Google listings look alike
• It’s impossible to be different
• With commodity products it’s hard for
sellers to get an above average price
• Google can delist your site at anytime
or make it impossible to find! Why

10. Internet Dysfunction:
Summary:
Why the interent is NOT cool anymore…
• It’s 75% to 80% Google ads
• Your competition is a click away
• People expect FREE everything
• There are only 3 or 4 organic search
results that produce “real” traffic
• Big Brand companies are moving in

11. Internet Dysfunction:
Social Media:
The greatest time waster in human history !
• How much $ have you made on
Facebook, Twitter and LinkedIn? Per
hour?
• Do you really think people want to do
business on Facebook? Insanity
• If you like to work for FREE Good

12. 2012: New Ideas for a
New Economy
“Road to Recovery”
Brian French CEO

13. 2012: New Ideas for a New Economy
How to overcome the dysfunction ?
• Create your own MEGA network
• Get a divorce from Google
• Stop working for Facebook
• Send your message in a manner that
will WOW your customers (Your Rules)
• Go viral! Details to follow…

14. 2012: New Ideas for a New Economy
Strategy # 1
Have social media work for you !
• Own your community and data base
• Study your prospects like the CIA
• Give people a GREAT reason to
friend or connect with you
• Give and get GREAT
recommendations

15. Provide Irrefutable Evidence !
30 client recommendations 50 verifiable case studies
on Linkedin
# of Keywords
50
40
30
20
10
0 # of Keywords

16. My prospect database 12 LinkedIn
Groups
24,000 members growing over 1,000 per
25000 24035
22950
21903month
.
20755
19733
20000
15000
Total Members of
Groups
10000
Total Connections
5068 5339
4366 4767
5000 4047
1332 1438 1603 1717 1828
Total Attorney
Connections
0
Jan-12 Feb March April May

17. 8,000
Group Tracking
7,000
6,000
.
5,000
4,000
3,000
Jan
2,000 Feb
March
1,000 April
May
0

18. 2012: New Ideas for a New Economy
Create a variety of angles of attacks on
prospective clients
• Constantly market to your prospects
but change your pitches
• Create “irresistible offers” (see
LinkedIn)
• Create Info-offers Give proof(that would hold up
in court)
• Never chase, be willing to say NO

19. 2012: New Ideas for a
2012: New Ideas for a New Economy
Strategy # 2
Make the TECHY investment in YOU!
• Time & Tools
• Energy NEVER STOP
• Creativity LEARNING
• Humility
• Your unique
personality

20. 2012: New Ideas for a New Economy
Strategy # 3
Learn the NEW, NEW media
• Indesign ipad magazines
• Gear up for a huge and consistent e-
mail campaign
• Provide an awesome visual product
• Goal: Go viral

21. 2012: New Ideas for a New Economy
Learn the NEW, NEW, NEW media
Own a TV Channel
Tools:
• YouTube
• Camtasia Studios
• Digital camera
• USB Microphone

22. 2012: New Ideas for a New Economy
Learn the NEW, NEW, NEW media
Own a Radio Show
Tools:
• Podomatic.com
• Voice Recorder
• USB Microphone
• Audacity & levelator

23. 2012: New Ideas for a New Economy
Learn the NEW, NEW, NEW media
Own a Magazine
Tools:
• InDesign / Templates
• Adobe Creative Suite
• Istockphoto.com
• Ipad – Meetup Groups

24. 2012: New Ideas for a New Economy
What to do with your media empire?
• Share content
• Repurpose content
Your
• Advertise yourself Website
• Give “candy” to friends
• Be Different
• Rinse, repeat & flush
• Hire “plumbers”

25. Build a Niche Mega List
Irresistible
Offer
Proof of
Success
New
Media
Delivery
Profitable Transactions

26. If you get stuck… hire me
2012: New Ideas for a
New Economy
Brian French
Brian@FloridaWebsiteMarketing.com