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SEO, LLC Internet Competitive Analysis Research and
Advice
4/27/2014
SEO, LLC Internet Competitive Analysis
500 N. Michigan Ave.
Suite 300
Chicago, IL 60611
920-285-7570
Date: 4/27/2014
Recipient: Brian C. Bateman
SplinternetMarketing.com
500 N. Michicgan Ave. Ste. 300
CHICAGO IL 60611
Phone: 877-710-2007
http://splinternetmarketing.com/default.asp
http://twitter.splinternetmarketing.com
http://facebook.splinternetmarketing.com
http://youtube.splinternetmarketing.com
This analysis has been created by SEO, LLC. Visit us on the Web at
http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your
personalized plan to dominate in the search results on Google and Bing.
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SEO, LLC Internet Competitive Analysis Research and
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Report overview
This report helps you to optimize the web page "http://www.riseinteractive.com/" for a high ranking on Google.com
(without Places) for the search term "Marketing Company in Chicago".
Your web page
http://www.riseinteractive.com/
Title: Analytics Driven Digital Marketing Agency | Rise Interactive
Description: Rise Interactive is a digital marketing agency focused on traffic generation and web
analytics. Learn how we can convert your traffic to customers.
Your competitors for the search term "Marketing Company in Chicago" on Google.com (without Places)
1 http://chicagomarketinginc.com/
Title: Chicago Marketing, Inc |
Description: [No meta description available.]
2 http://agencypimp.com/
Title: AgencyPimp – THE LIST of Chicago creative agencies
Description: AgencyPimp is a resource for professional creatives offering a consolidated list
of advertising, branding, graphic design, and marketing agencies in Chicago.
3 https://www.linkedin.com/job/q-marketing-l-chicago-jobs
Title: [No document title available.]
Description: [No meta description available.]
4 http://www.mabbly.com/
Title: Digital Marketing Company - PR Firms, Companies & Ad Agencies | Mabbly
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SEO, LLC Internet Competitive Analysis Research and
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Your competitors for the search term "Marketing Company in Chicago" on Google.com (without Places)
Description: An affordable digital marketing company, PR firm, Ad agency among other
companies and firms in Chicago, Mabbly offers top digital solutions for businesses.
5 http://advertisechicagoland.com/top_chicago_advertising_agencies.htm
Title: Top Chicago Advertising Agencies
Description: AdvertiseChicagoland.com provides information about the top advertising
agencies in Chicago; online, offline advertising opportunities, resources, tips and articles
about local advertising
6 http://www.topfiremedia.com/
Title: Chicago Digital Marketing Company: TopFire Media, Illinois
Description: TopFire Media takes a unique and holistic digital marketing approach, utilizing
proven online marketing strategies matched with the best available resource.
7 http://www.integraphix.com/
Title: Top Chicago Marketing Company & Creative Advertising Agency
Description: Integraphix is a full service Advertising, Marketing and Creative Agency based in
Chicago that puts a unique twist on marketing and design. Come in and see why we're the
best!
8 http://www.straightnorth.com/
Title: Chicago Internet Marketing Agency, Marketing Services for Midsize Firms
Description: Straight North is a leading Chicago Internet marketing agency serving midsize
firms with website development, marketing and branding services.
9 http://www.wingermarketing.com/
Title: Winger Marketing | Marketing Firm | Chicago Public Relations |
Description: Winger Marketing is a full-service marketing communications firm. This top
Chicago marketing company offers public relations, media buying, advertising, social media,
video production, marketing strategy and market research. .
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SEO, LLC Internet Competitive Analysis Research and
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Your competitors for the search term "Marketing Company in Chicago" on Google.com (without Places)
10 http://marketingwerks.com/
Title: Marketing Werks | Experiential and Event Marketing
Description: We are consumer engagement experts. We believe in ROI for the client AND for
the consumer. We create the most persuasive, the most peropsnal marketing out there. We
Know People.
Analyzed search terms
1. Marketing Company in Chicago
2. Marketing
3. Company
4. in
5. Chicago
Top 10 Ranking Requirements Score™
59%The Top 10 Ranking Requirements Score™ of 59% means that the web pagewww.riseinteractive.com meets only 59% of
the requirements for a top 10 ranking on Google.com (without Places) for the search term "Marketing Company in
Chicago".
Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.
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SEO, LLC Internet Competitive Analysis Research and
Advice
4/27/2014
Search engine ranking factors performance
Ranking Factor Importance Factors
Passed
Factors
Failed
Ranking Factors Performance
134 ranking factors passed
37 ranking factors failed
Essential (weighted most): 24 7
Very Important: 13 0
Important: 40 12
Moderately Important: 48 13
Slightly Important: 9 5
Total: 134 37
Table of contents
1. Report overview 18. Keyword use in outbound anchor texts
2. Keyword use in document title 19. Keyword use in same domain link URLs
3. Number of backlinks 20. Keyword use in outbound link URLs
4. Anchor texts of backlinks 21. Keyword use in meta description
5. Keyword use in body text 22. Number of trailing slashes in URL
6. Age of web site 23. HTML validation of web page to W3C standards
7. Keyword use in H1 headline texts 24. Readability level of web page
8. Keyword use in domain name 25. Keyword use in the first sentence of the body text
9. Keyword use in page URL 26. Search engine compatibility
10. Mentions on social sites 27. Factors that could prevent your top ranking
11. Server speed 28. Table: Number of keywords
12. Keyword use in H2-H6 headline texts 29. Table: Keyword density
13. Keyword use in IMG ALT attributes 30. Table: Keyword position
14. Top level domain of web site 31. Table: Number of words
15. Keyword use in bold body text 32. Table: Number of characters
16. Number of visitors to the site 33. Table: Ranking factors digest
17. Keyword use in same domain anchor texts
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SEO, LLC Internet Competitive Analysis Research and
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4/27/2014
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SEO, LLC Internet Competitive Analysis Research and
Advice
4/27/2014
Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "Marketing Company in Chicago" in the document title and if it's important for
Google.com (without Places).
Example: <title>Your web page title</title>
Their contents
Rank Keyword use in document title
1 Chicago Marketing, Inc |
2 AgencyPimp – THE LIST of Chicago creative agencies
3 Marketing Jobs in Chicago | LinkedIn
4 Digital Marketing Company - PR Firms, Companies & Ad Agencies | Mabbly
5 Top Chicago Advertising Agencies
6 Chicago Digital Marketing Company: TopFire Media, Illinois
7 Top Chicago Marketing Company & Creative Advertising Agency
8 Chicago Internet Marketing Agency, Marketing Services for Midsize Firms
9 Winger Marketing | Marketing Firm | Chicago Public Relations |
10 Marketing Werks | Experiential and Event Marketing
Your contents
Analytics Driven Digital Marketing Agency | Rise Interactive
Advice for your document title
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: all 0 0 Although none of the other pages uses this search term, it's
usually advisable to add it.
<
Keyword density: all 0% 0% Although none of the other pages uses this search term, it's
usually advisable to add it.
<
Search term: "Marketing"
Competitors Your Site Advice
Number of keywords: 0 to 2 1 OK OK
Keyword density: 0% to 29% 13% OK OK
Search term: "Company"
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SEO, LLC Internet Competitive Analysis Research and
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4/27/2014
Advice for your document title
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You should use the search term "Company" at least once. <<
Keyword density: 0% to 14% 0% You should increase the keyword density for the search term
"Company".
<<
Search term: "in"
Competitors Your Site Advice
Number of keywords: 0 to 4 2 OK OK
Keyword density: 0% to 67% 25% OK OK
Search term: "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You should use the search term "Chicago" at least once. <<
Keyword density: 0% to 25% 0% You should increase the keyword density for the search term
"Chicago".
<<
Keywords "Marketing", "Company", "in" or "Chicago"
Competitors Your Site Advice
Number of keywords: 1 to 6 3 OK OK
Keyword density: 3% to 25% 9% OK OK
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SEO, LLC Internet Competitive Analysis Research and
Advice
4/27/2014
Number of backlinks
Essential
This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and
SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking
pages.
Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to
your site.
Number of backlinks according to these data providers (the more the better)
Alexa SEOprofiler (unique backlinks) Peak Value
To Your Site: 223 279 279
To Site 1: 9 6 9
To Site 2: 23 18 23
To Site 3: 1,782,198 200,000 1,782,198
To Site 4: 40 26 40
To Site 5: 8 6 8
To Site 6: 3 6 6
To Site 7: 121 185 185
To Site 8: 553 538 553
To Site 9: 4 8 8
To Site 10: 59 68 68
Range: 3 to 1,782,198 6 to 200,000 6 to 1,782,198
Advice for the number of backlinks
In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top
ranked pages is 178,309, the link popularity of your web page is 279. You must increase the number of web pages
from different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor
texts and the quality of the web pages that link to your web site.
<<
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SEO, LLC Internet Competitive Analysis Research and
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Anchor texts of backlinks
Essential
Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider
your site to be important. However, the number of links is not as important as is the relevance of the linking page and the
anchor text used in linking to your site.
This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that
link to your site, along with the anchor text.
Most popular anchor texts used to link to your site
Anchor Text Popularity
rise interactive 31.9%
final product 6.0%
www.riseinteractive.com 4.0%
riseinteractive.com 3.4%
visit website 2.7%
nofollow lesson 2: determining if a blog uses nofollow | chicago 2.7%
digital marketing agency 2.3%
chicago seo 2.3%
nofollow lesson 1: should i use the nofollow attribute in my blog … 2.0%
nofollow lesson 1: should i use the nofollow attribute in my blog? | chicago internet marketing
blog | rise interactive
2.0%
http://www.riseinteractive.com 2.0%
the streisand effect 1.7%
nofollow lesson 3: pagerank sculpting: worth the effort? | chicago 1.3%
nofollow lesson 3: pagerank sculpting: worth the effort? | chicago internet marketing blog |
rise interactive
1.0%
248815. riseinteractive.com 1.0%
kim mccumber 0.7%
shopping cart abandonment 0.7%
less is more - qr codes: the hidden advantage 0.7%
should you jump on the “coupon deal bandwagon”? 0.7%
twitter's new advertising model 0.7%
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
[no anchor text, usually
images]
http://www.riseinteractive.com/ http://moz.com/community/users/55215
[no anchor text, usually
images]
http://www.riseinteractive.com/ http://moz.com/community/users/596527
[no anchor text, usually
images]
http://www.riseinteractive.com/ http://rise-interactive.topseosfirms.co.uk/
[no anchor text, usually
images]
http://www.riseinteractive.com/ http://www.masterclassing.com/events/digital-b
rand-chicago/
[no anchor text, usually
images]
http://www.riseinteractive.com/blog/post/what-is
-seo-a-complete-beginners-seo-guide
http://paprikamarketing.co.uk/5-seo-infographic
s-for-small-business/
8 Ideas for Producing
Engaging Content for
the New Facebook
http://www.riseinteractive.com/blog/2011/09/30/
8-ideas-for-producing-engaging-content-for-the-n
ew-facebook/
http://sharemarketing.wordpress.com/page/11/
affiliate marketing http://www.riseinteractive.com/internet-marketin
g-services/affiliate-marketing.php
http://us.intacct.com/about-us/press/rise-intera
ctive-upgrades-financial-system-intacct-cloud-fi
nancial-management-and
Banner Advertising
Company/Agency |
Rise Interactive
http://www.riseinteractive.com/agency-services
1
http://axads.com/fav/advertising%20banner%20
company
Chicago SEO http://www.riseinteractive.com/internet-marketin
g-services/search-engine-optimization.php
http://www.freeplrebook.com/page/111/
digital marketing
agency
http://www.riseinteractive.com/ http://marketingmagazine.me/page/75/
final product http://www.riseinteractive.com/blog/post/the-po
wer-of-fans-travis-wright-vs.-kc-chiefs
http://mindgamemarketing.com/author/jonmorri
s/
final product http://www.riseinteractive.com/blog/post/the-po
wer-of-fans-travis-wright-vs.-kc-chiefs
http://mindgamemarketing.com/blog/page/29/
final product http://www.riseinteractive.com/blog/post/the-po
wer-of-fans-travis-wright-vs.-kc-chiefs
http://moz.com/blog/influencing-social-awesomi
zers-with-personalized-content
Getting the Most from
Your Facebook Fan
Page | Chicago In
ternet …
http://www.riseinteractive.com/blog/2011/01/28/
getting-the-most-from-your-facebook-fan-page/
http://fanpagetrafficsystems.com/create-a-profe
ssional-fan-page-and-increase-fans-on-facebook
-fan-page/
Getting the Most from
Your Facebook Fan
Page | Chicago In
ternet …
http://www.riseinteractive.com/blog/2011/01/28/
getting-the-most-from-your-facebook-fan-page/
http://fanpagetrafficsystems.com/page/33/
Home Page http://www.riseinteractive.com/ http://forum.marketingscoop.com/member.php?
3131-rise_interactive&s=4a642805ba0b805243d
23ad7782c22d0
http://www.risein http://www.riseinteractive.com/blog/2011/07/26/ https://www.motorsportreg.com/help/kb/Accoun
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
teractive.com/blog/201
1/07/26/google-analytic
s%E2%80%99-web-pro
perties-and-profiles-the-
devil-is-in-the-details/
google-analytics’-web-properties-and-profiles-th
e-devil-is-in-the-details/
tOptions
http://www.risein
teractive.com/internet-
marketing
-ebooks/google-analyti
cs-exam/
http://www.riseinteractive.com/internet-marketin
g-ebooks/google-analytics-exam/
http://moz.com/blog/google-analytics-certificati
on-how-to-pass-the-gaiq-test
increase of 769
percent
http://www.riseinteractive.com/blog/post/3-succ
essful-marchmadness-campaigns-to-emulate
http://www.bluewaterbrand.com/2014/03/march-
madness-marketing-ideas/
memorable campaigns http://www.riseinteractive.com/blog/post/3-succ
essful-marchmadness-campaigns-to-emulate
http://headlinemc.com/index.php/blog/
memorable campaigns http://www.riseinteractive.com/blog/post/3-succ
essful-marchmadness-campaigns-to-emulate
http://headlinemc.com/index.php/slam-dunk-ma
rch-madness-campaigns/
NoFollow Lesson 1:
Should I Use the
NoFollow Attribute in
my Blog …
http://www.riseinteractive.com/blog/2010/10/07/
nofollow-lesson-1-should-i-use-the-nofollow-attri
bute-in-my-blog/
http://bank-online-banking.com/blog/tag/jobs/
NoFollow Lesson 1:
Should I Use the
NoFollow Attribute in
my Blog …
http://www.riseinteractive.com/blog/2010/10/07/
nofollow-lesson-1-should-i-use-the-nofollow-attri
bute-in-my-blog/
http://www.pc104.ca/mastering-microsoft-windo
ws-server-2008-r2-49
NoFollow Lesson 1:
Should I Use the
NoFollow Attribute in
my Blog? | Chicago In
ternet Marketing Blog
| Rise Interactive
http://www.riseinteractive.com/blog/2010/10/07/
nofollow-lesson-1-should-i-use-the-nofollow-attri
bute-in-my-blog/
http://veebauer.com/page/9/
NoFollow Lesson 1:
Should we Use the
NoFollow Attribute in
my Blog …
http://www.riseinteractive.com/blog/2010/10/07/
nofollow-lesson-1-should-i-use-the-nofollow-attri
bute-in-my-blog/
http://www.fitnesshealthtips.org/tag/csection/
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://bank-online-banking.com/blog/tag/improv
ement/
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://bank-online-banking.com/blog/tag/lead/
NoFollow Lesson 2: http://www.riseinteractive.com/blog/2010/10/25/ http://bank-online-banking.com/blog/tag/media/
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
Determining if a Blog
Uses NoFollow |
Chicago
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://bank-online-banking.com/blog/tag/sales/
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/category/j
ars-wholesale
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/5-milli
on
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/ceram
ic-jars
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/enviro
nmental-causes
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/food-b
owl
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/glass-
cups
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/great-
depression
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/link-hr
ef
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/payoff
s
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://greensustainablepackaging.org/tag/recycl
ing-process
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://www.college-student-jobs.net/tag/idea/pa
ge/2/
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://www.collierdedressage.net/tag/cabochon/
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://www.fitnesshealthtips.org/tag/most/
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://www.maidz2clean.net/author/admin/page/
3/
NoFollow Lesson 2:
Determining if a Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://www.pc104.ca/linux-system-administratio
n-85
NoFollow Lesson 2:
Determining if the Blog
Uses NoFollow |
Chicago
http://www.riseinteractive.com/blog/2010/10/25/
nofollow-lesson-2-determining-if-a-blog-uses-nof
ollow/
http://www.fitnesshealthtips.org/tag/power/
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://greensustainablepackaging.org/tag/aroma
therapy
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://greensustainablepackaging.org/tag/hot-w
ater
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://greensustainablepackaging.org/tag/shop
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://www.ocarinadirect.com/iphone/hasbro-de
vice-offers-3-d-for-iphone/11858
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
Chicago
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://www.ocarinadirect.com/iphone/quick-cas
h-recipe/11892
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://www.ocarinadirect.com/nintendo/drzewie
cki-xbox-kinect-brings-new-life-to-sports-gaming
/11882
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://www.ocarinadirect.com/nintendo/novemb
er-events-for-pemberton-community-library/1190
8
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://www.ocarinadirect.com/nintendo/reviews-r
oundup-best-wii-games/11896
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://www.ocarinadirect.com/nintendo/video-ga
me-review-rock-band-3-teaches-real-life-instrum
ent-skills/11894
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://www.pc104.ca/opensuse-11-0-and-suse-li
nux-enterprise-server-bible-99
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/amp/
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/dental-brace
s/
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/dentist/
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/exit-link/
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/medical-syst
ems/
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/orthodontics
/
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/quot/
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/straight-teet
h/
NoFollow Lesson 3:
PageRank Sculpting:
Worth the Effort? |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/11/09/
nofollow-lesson-3-pagerank-sculpting-worth-the-
effort/
http://forlessthan10bucks.com/tag/teeth-and-gu
ms/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/compare-eboo
k-readers/asus-dr-950-ereader-and-other-e-read
ers-reviews.php/
Omniture SiteCatalyst http://www.riseinteractive.com/blog/2010/05/07/ http://compareebookreaders.org/tag/e-book/pag
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
e/3/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/e-reader/pa
ge/5/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/e-readers/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/ereaders/p
age/2/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/eslick/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/foxit/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/iliad/
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
Chicago Internet
Marketing Blog | Rise
Interactive
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/irex/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/nook/page/
6/
Omniture SiteCatalyst
vs. Google
Analytics-Feature
Comparison Matrix |
Chicago Internet
Marketing Blog | Rise
Interactive
http://www.riseinteractive.com/blog/2010/05/07/
omniture-sitecatalyst-vs-google-analytics-featur
e-comparison-table/
http://compareebookreaders.org/tag/sony/page/
5/
Rise Interactive http://www.riseinteractive.com/ http://3bugmedia.com/seo-101-business-owner
s/
Rise Interactive http://www.riseinteractive.com/ http://blog.conversionconference.com/page/5/
Rise Interactive http://www.riseinteractive.com/ http://blog.tweetreach.com/page/11/
Rise Interactive http://www.riseinteractive.com/ http://bloggedd.com/americans-new-years-resol
utions-infographic/
Rise Interactive http://www.riseinteractive.com/ http://driessenpost.com/digital-marketing-on-a-
shoestring/
Rise Interactive http://www.riseinteractive.com/ http://erfolgsebook.de/
Rise Interactive http://www.riseinteractive.com/ http://erfolgsebook.de/2014/04/09/how-to-gather
-smart-not-big-data/
Rise Interactive http://www.riseinteractive.com/ http://erfolgsebook.de/author/lothanius/
Rise Interactive http://www.riseinteractive.com/ http://erfolgsebook.de/category/business/
Rise Interactive http://www.riseinteractive.com/ http://eu.marketo.com/about/news/press-releas
es/marketo-ranks-1-marketing-software-vendor-
on-inc-500.php
Rise Interactive http://www.riseinteractive.com/ http://findcategories.com/category/marketing/
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
Rise Interactive http://www.riseinteractive.com/ http://northwesternucs.wordpress.com/category
/internship-2/page/5/
Rise Interactive http://www.riseinteractive.com/ http://www.marketo.net/about/news/press-relea
ses/marketo-ranks-1-marketing-software-vendor
-on-inc-500.php
Rise Interactive http://www.riseinteractive.com/ http://www.onlinemarketinginstitute.org/blog/20
14/04/40-ways-to-improve-your-digital-strategy-i
n-2014-part-three/
Rise Interactive http://www.riseinteractive.com/?partner=yahoo-
smb
https://smallbusiness.yahoo.com/advisor/domin
ate-mobile-marketing-141259422.html
riseinteractive.com http://riseinteractive.com/ http://sroty.com/list-of-domains-28/
services that they offer http://www.riseinteractive.com/internet-marketin
g-services/overview.php
http://www.onedayonejob.com/jobs/rise-interact
ive/
Share This: Battle of
the Social Media
Buttons
http://www.riseinteractive.com/blog/2011/07/29/
share-this-battle-of-the-social-media-buttons/
http://www.themarketingbit.com/google/what-is-
google-plus/?replytocom=84
shopping cart
abandonment
http://www.riseinteractive.com/blog/post/shoppi
ng-cart-abandonment-a-push-in-the-right-directi
on
http://www.planet-microisv.com/page/62
the Streisand Effect http://www.riseinteractive.com/blog/2009/08/12/
customer-service-twitter-and-the-streisand-effec
t/
http://www.conversationagent.com/marketing/p
age/53/
The Value of Social
Media
http://www.riseinteractive.com/blog/2011/08/12/
the-value-of-social-media/
http://marshallstanton.com/tag/customer/
The Value of Social
Media
http://www.riseinteractive.com/blog/2011/08/12/
the-value-of-social-media/
http://marshallstanton.com/tag/customer-servic
e/
The Value of Social
Media
http://www.riseinteractive.com/blog/2011/08/12/
the-value-of-social-media/
http://marshallstanton.com/tag/groupon/
tools http://www.riseinteractive.com/blog/post/5-key-t
ools-for-social-media-campaigns
http://knotop.com/perfect-pr-and-seo-relationshi
p-3-tips/
www.risein
teractive.com
http://www.riseinteractive.com/blog/post/the-fut
ure-of-ebooks
http://angiesdiaryblog.wordpress.com/page/97/
Advice for the anchor texts of backlinks
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the
search term "Marketing Company in Chicago" in their anchor texts. The more links to your web site contain
"Marketing Company in Chicago" (or a part of it) in the anchor text, the more likely it is that your web site will get a
high ranking on Google.com (without Places) for that search term.
It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the
<
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Advice for the anchor texts of backlinks
same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking
patterns.
In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
At least 10% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This
is good.
OK
At least 20% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This
is good.
OK
At least 40% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This
is good.
OK
At least 60% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This
is good.
OK
At least 80% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This
is good.
OK
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Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.
Your contents
Digital Media Search Marketing Social Media Email Marketing Display Advertising Affiliate Marketing Analytics Test in
g & Optimization Reporting & Analysis Attribution Competitive Intelligence Audit & Implementation Technology FeedPro
PPCReporter 404 Checker Trading Desk Resource Library E-Books Burst eMagaz ine Blog riselogo Our Work Clients
Awards and Accolades Experience Case Studies Agency Services About RISE The Rise Story Leadership Internet
Marketing Leadership Series (IMLS) Partnership Program Speaking Engagements In The News Interactive Investment
Management (IIM) Contact Us Careers Blog Navigation Digital Media SearchMarketing SEO Mobile Search Local
Search International Search ORM Link Building Paid Search PPCR Lead Generation eCommerce Paid Search Audits
CSE Social Media Email Marketing Display Advertising Rise Trading Desk Affiliate Marketing Analytics Test ing &
Optimization Reporting & Analysis Attribution Competitive Intelligence Audit & Implementation Universal Analytics
Google Analytics Adobe SiteCatalyst Technology FeedPro PPCReporter 404 Checker Trading Desk Resource Library
E-Books Guide to Pass ing Google Analytics Exam A New Way of Look ing at SEO Burst eMagaz ine Archive-2014 Blog
riselogo Our Work Clients Awards and Accolades Experience Case Studies Analytics SEO Paid Search/FeedPro Digital
Strategy Launch/IIM Trading Desk/Display Agency Services Traffic Generation Analytics Why Partner With Rise PPCR
Technology Online Media Buying About RISE The Rise Story Leadership Jon Morris Howard Diamond Scott Conine
Larry Fisher Jack Kraft Internet Marketing Leadership Series (IMLS) NYC - IMLS: Mad Men to Math Men Part II CHI -
IMLS: Mad Men to Math Men Part II Past Events Partnership Program Speak ing Engagements In The News In The
News: 2011 In The News: 2012 In The News: 2013 Interactive Investment Management (IIM) Contact Us Careers Blog
The Interactive Investment Management Firm ANALYTICALLY DRIVEN RiseInteractive is a digital marketing agency
that specializes in traffic generation and web analytics.
Rise employs an investment management approach to digital marketing that leverages custom reporting to enable
quantitatively minded individuals with powerfulinsights to best allocate budgets and maximize ROI. Marketing News @
Your Fingertips RISE IN ACTION: SEO CASE STUDY Awards and Accolades Rise Feed FILTER BY All Solutions
Social From our blog FROM OUR BLOG 5 Trends in Social Video Marketing Just when marketing companies were
starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new
approach to social media advertising.
The boom of Vine, YouTube and Instagram Video has marketing agencies examining how they can use social
network... Read More Share FROM OUR BLOG 3 Marketing Trends the Financial Services Industry Can’t Afford to
Ignore Over the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media
took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for
communicating with customers about the products and services they’re most...
Read More Share SOLUTIONS SearchMarketing Services Full Service Search Marketing Company Rise Interactive
staff is often times referred to as “Search Marketing Nerds.” The reason is that we have a true mastery of each
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you are looking to improve traffic, mobile, local or... Read More Share FROM OUR BLOG Showrooming: The Good, The
Bad, and How Digital Marketers can Use It to Their Advantage While standing in your store, a customer is th inking
about purchasing your product.
However, before making the final decision, they decide to take one last step: do a bit more research on their
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Your contents
smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is... Read More
Share FROM OUR BLOG An International Company Deserves an International Website In a lot of ways, the Internet
has helped make the world just a little bit smaller. We can now access content from around the world; whether that
means watching a Norwegian music video about a fox or accessing the latest business news from South Africa,
globalization has certainly been impacted by...
Read More Share SOLUTIONS Attribution Return on Attribution Measureinteractions along the customer journey
Compare performance across marketing channels Assign credit to the marketing tactics influencing conversion Why
Rise Rise’s industry-leading analytics experts help marketers answer the most burn ing question in advertising - what
touch points are truly impact ing customer buying decisions? Going beyond what was previously possible... Read More
Share SOLUTIONSInternational Marketing International Search Marketing Services In today’s global market, your
company needs an experienced search marketing agency with an international presence.
With offices in Chicago and Costa Rica and an expanding international network of partner agencies, Rise Interactive is
uniquely positioned to meet your global search marketing needs. Whether you are a U.S. firm providing products or
services globally or a foreign company targeting Internet... Read More Share SOLUTIONS In The News:Rise Interactive
receives 2013 Illinois Excellence Award Small Bus iness Institute for Excellence in Commerce (SBIEC) recognizes
Chicago-based digital marketing agency for strong business ethics and stellar service CHICAGO – Rise Interactive has
been selected for the 2013 Illinois Excellence Award amongst all its peers and competitors by the Small Bus iness In
stitute for Excellence in Commerce (SBIEC).
Each year the SBIEC conducts bus iness surveys and industry research to identify companies that... Read More Share
FROM OUR BLOG Best Practices in Product Listing Ads According to Google’s most recent research report, a
customer who is exposed to both text ads and Product List ing Ads (PLA) is 83% more likely to convert than a consumer
who is only exposed to text ads. Product List ing Ads are the default ad format for Google Shopping. Different from paid
text... Read More Share SOLUTIONS Online Reputation Management The Online Reputation Management (ORM)
Company Rise Interactive’s Online Reputation Management services ensure user-generated content referencing client
brands are constantly monitored and acted upon.
Protecting and maintaining your company's brand image is a task that requires vigilance, management while implement
ing a proactive and reactive content creation strategy. Given the fact that millions of consumers are actively participating
in... Read More Share RISE SOCIAL MEDIA Our partners are too sweet to us. Delicious afternoon treat thanks to
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Advice for your body text
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: all 0 0 Although none of the other pages uses this search term, it's
usually advisable to add it.
<
Keyword density: all 0% 0% Although none of the other pages uses this search term, it's
usually advisable to add it.
<
Number of words: 0 to 2,904 1,093 OK OK
Search term: "Marketing"
Competitors Your Site Advice
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Advice for your body text
Search term: "Marketing Company in Chicago"
Number of keywords: 0 to 43 29 OK OK
Keyword density: 0% to 5% 3% OK OK
Search term: "Company"
Competitors Your Site Advice
Number of keywords: 0 to 5 6 Use the search term "Company" at most 5 times. <<
Keyword density: 0% to 0% 1% The keyword density is too high. It should be 0% at maximum.
Consider adding more text to lower the keyword density.
<<
Search term: "in"
Competitors Your Site Advice
Number of keywords: 0 to 348 174 OK OK
Keyword density: 0% to 19% 16% OK OK
Search term: "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 34 3 OK OK
Keyword density: 0% to 10% 0% OK OK
Keywords "Marketing", "Company", "in" or "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 404 212 OK OK
Keyword density: 0% to 6% 5% OK OK
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Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com and SEOprofiler.com.
Dates of the domain registration or of the first contents
URL Registration Date
Your Site http://www.riseinteractive.com/ Tuesday, June 26, 2001
1 http://chicagomarketinginc.com/ n/a
2 http://agencypimp.com/ Tuesday, December 18, 2007
3 https://www.linkedin.com/job/q-marketing-l-chicago-job
s
Saturday, November 02, 2002
4 http://www.mabbly.com/ n/a
5 http://advertisechicagoland.com/top_chicago_advertisi
ng_agencies.htm
Tuesday, October 21, 2003
6 http://www.topfiremedia.com/ n/a
7 http://www.integraphix.com/ Monday, July 26, 1999
8 http://www.straightnorth.com/ Monday, March 24, 2008 (newest domain)
9 http://www.wingermarketing.com/ n/a
10 http://marketingwerks.com/ Friday, March 19, 1999 (oldest domain)
Range Friday, March 19, 1999 to Monday, March 24, 2008
Advice for the web site age
Your web site is about 13 years old. This is very good because the older your web site, the better it is for your
rankings on Google.com (without Places).
OK
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Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com (without Places), too.
Example: <h1>your very big headline text</h1>
Your contents
No. H1 Heading Text
1. ANALYTICALLY DRIVEN
Advice for your H1 headline texts
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "Marketing"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but
this is optional.
<
Keyword density: 0% to 20% 0% You could increase the keyword density for the search term
"Marketing" but this is optional.
<
Search term: "Company"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Company" at least once but
this is optional.
<
Keyword density: 0% to 20% 0% You could increase the keyword density for the search term
"Company" but this is optional.
<
Search term: "in"
Competitors Your Site Advice
Number of keywords: 0 to 2 0 You could use the search term "in" at least once but this is
optional.
<
Keyword density: 0% to 40% 0% You could increase the keyword density for the search term "in"
but this is optional.
<
Search term: "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Chicago" at least once but this <
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Advice for your H1 headline texts
Search term: "Marketing Company in Chicago"
is optional.
Keyword density: 0% to 20% 0% You could increase the keyword density for the search term
"Chicago" but this is optional.
<
Keywords "Marketing", "Company", "in" or "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 5 0 You could use one of the keywords "Marketing", "Company",
"in" or "Chicago" at least once but this is optional.
<
Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords
"Marketing", "Company", "in" or "Chicago" but this is optional.
<
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Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places)
gives extra relevance to search terms within the domain name.
Example: "your-keyword" is the domain name of http://www.your-keyword.com
Their contents
Rank Words In Domain Name URL
1 chicagomarketingin c http://chicagomarketinginc.com/
2 agencypimp http://agencypimp.com/
3 linkedin https://www.linkedin.com/job/q-marketing-l-chicago-jobs
4 mabbly http://www.mabbly.com/
5 advertisechicagoland http://advertisechicagoland.com/top_chicago_advertising
_agencies.htm
6 topfiremedia http://www.topfiremedia.com/
7 integraphix http://www.integraphix.com/
8 straightnorth http://www.straightnorth.com/
9 wingermarketing http://www.wingermarketing.com/
10 marketingwerks http://marketingwerks.com/
Your contents
riseinteractive (Domain name: "riseinteractive.com")
Advice for the domain name
The domain name riseinteractive.com contains only a part of the search term "Marketing Company in Chicago".
This is acceptable.
<
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Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL
with slashes, dashes or underscores.
Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm
Their contents
Rank Words In Page URL URL
1 [no words] http://chicagomarketinginc.com/
2 [no words] http://agencypimp.com/
3 job q marketing l chicago jobs https://www.linkedin.com/job/q-marketing-l-chicago-jobs
4 [no words] http://www.mabbly.com/
5 top chicago advertising agencies http://advertisechicagoland.com/top_chicago_advertising
_agencies.htm
6 [no words] http://www.topfiremedia.com/
7 [no words] http://www.integraphix.com/
8 [no words] http://www.straightnorth.com/
9 [no words] http://www.wingermarketing.com/
10 [no words] http://marketingwerks.com/
Your contents
[no words] (no page URL because you analyzed your homepage)
Advice for your page URL
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "Marketing"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but
this is optional.
<
Keyword density: 0% to 17% 0% You could increase the keyword density for the search term
"Marketing" but this is optional.
<
Search term: "Company"
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Advice for your page URL
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "in"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "in" at least once but this is
optional.
<
Keyword density: 0% to 25% 0% You could increase the keyword density for the search term "in"
but this is optional.
<
Search term: "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Chicago" at least once but this
is optional.
<
Keyword density: 0% to 25% 0% You could increase the keyword density for the search term
"Chicago" but this is optional.
<
Keywords "Marketing", "Company", "in" or "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 3 0 You could use one of the keywords "Marketing", "Company",
"in" or "Chicago" at least once but this is optional.
<
Keyword density: 0% to 13% 0% You could increase the keyword density for the keywords
"Marketing", "Company", "in" or "Chicago" but this is optional.
<
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Mentions on social sites
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)
Mentions on social sites (the more the better)
Delicious.com Facebook
Mentions
Google +1 Twitter Tweets Total
To Your Site: 12 45 396 46 499
To Site 1: 0 5 0 0 5
To Site 2: 44 258 4 108 414
To Site 3: 11,922 29,396 1 136,789 178,108
To Site 4: 0 79 3 36 118
To Site 5: 2 0 3 0 5
To Site 6: 0 0 0 6 6
To Site 7: 1 68 12 53 134
To Site 8: 34 56 1,396 65 1,551
To Site 9: 0 2 54 1 57
To Site 10: 0 289 2 0 291
Range: 0 to 11,922 0 to 29,396 0 to 1,396 0 to 136,789 5 to 178,108
Advice for the mentions on social sites
In average, less web pages link to your page than to the top ranked pages on these social networks. The average
link popularity of the top ranked pages is 16,426, the link popularity of your web page is 499. You must increase
the number of web pages that link to your web site on these social networks.
<<
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Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).
Server speed results
Average Page Load Time (measured in seconds, the lower the better)
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
1.22s n/a 0.37s 2.30s 3.02s 1.33s n/a n/a 2.90s n/a n/a 0.37s to
3.02s
Server Speed Relative To Other Servers On The Internet (the faster the better)
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
fast:
top 35%
n/a very fast:
top 4%
slow:
bottom
30%
slow:
bottom
20%
fast:
top 25%
n/a n/a slow:
bottom
20%
n/a n/a slow:
bottom
20% to
very fast:
top 4%
Advice for the server speed
Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on
Google.com (without Places).
OK
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Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com (without Places), too.
Example: <h3>your big headline text</h3>
Your contents
No. Heading Texts
1. [H2] The Interactive Investment Management Firm
2. [H2] Rise Feed
3. [H3] 5 Trends in Social Video Marketing
4. [H3] 3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore
5. [H3] Search Marketing Services
6. [H4] Full Service Search Marketing Company
7. [H3] Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage
8. [H3] An International Company Deserves an International Website
9. [H3] Attribution
10. [H4]
11. [H4] Return on Attribution
12. [H4]
13. [H4] Why Rise
14. [H3] International Marketing
15. [H4] International Search Marketing Services
16. [H3] In The News:Rise Interactive receives 2013 Illinois Excellence Award
17. [H4] Small Bus iness Institute for Excellence in Commerce (SBIEC) recognizes Chicago-based digital marketing
agency for strong business ethics and stellar service
18. [H3] Best Practices in Product Listing Ads
19. [H3] Online Reputation Management
20. [H4] The Online Reputation Management (ORM) Company
21. [H3] Our partners are too sweet to us. Delicious afternoon treat thanks to #Google!
Advice for your H2-H6 headline texts
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
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Advice for your H2-H6 headline texts
Search term: "Marketing Company in Chicago"
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "Marketing"
Competitors Your Site Advice
Number of keywords: 0 to 8 7 OK OK
Keyword density: 0% to 14% 6% OK OK
Search term: "Company"
Competitors Your Site Advice
Number of keywords: 0 to 1 3 Use the search term "Company" at most once. <<
Keyword density: 0% to 1% 2% The keyword density is too high. It should be 1% at maximum.
Consider adding more text to lower the keyword density.
<<
Search term: "in"
Competitors Your Site Advice
Number of keywords: 0 to 43 28 OK OK
Keyword density: 0% to 30% 23% OK OK
Search term: "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 6 1 OK OK
Keyword density: 0% to 2% 1% OK OK
Keywords "Marketing", "Company", "in" or "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 58 39 OK OK
Keyword density: 0% to 11% 8% OK OK
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Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.
Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">
Your contents
No. Image Alt Attribute Text Image File Name
1. RISE Interactive http://www.riseinteractive.com/images/rise/logo.png
2. RISE Interactive http://www.riseinteractive.com/images/rise/logo-small.pn
g
3. [empty] /images/uploads/burst-homepage-icon2.jpg
4. [empty] /images/uploads/NSHS-HomePage-Banner.jpg
5. [empty] /images/uploads/INDUSTRY-RECOGNITION.jpg
6. [empty] http://www.riseinteractive.com/images/rise/loader.gif
7. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png
8. Share 5 Trends in Social Video Marketing on Facebook http://www.riseinteractive.com/images/rise/facebook-16x
16.png
9. Share 5 Trends in Social Video Marketing on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16.
png
10. Share 5 Trends in Social Video Marketing on Google+ http://www.riseinteractive.com/images/rise/google-16x16.
png
11. Share 5 Trends in Social Video Marketing on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
12. Share 5 Trends in Social Video Marketing on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
13. Email 5 Trends in Social Video Marketing to a friend http://www.riseinteractive.com/images/rise/email-16x16.p
ng
14. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png
15. 3 Marketing Trends /uploads/financial_thumb.png
16. Share 3 Marketing Trends the Financial Services In
dustry Can’t Afford to Ignore on Facebook
http://www.riseinteractive.com/images/rise/facebook-16x
16.png
17. Share 3 Marketing Trends the Financial Services In
dustry Can’t Afford to Ignore on Twitter
http://www.riseinteractive.com/images/rise/twitter-16x16.
png
18. Share 3 Marketing Trends the Financial Services In
dustry Can’t Afford to Ignore on Google+
http://www.riseinteractive.com/images/rise/google-16x16.
png
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Your contents
No. Image Alt Attribute Text Image File Name
19. Share 3 Marketing Trends the Financial Services In
dustry Can’t Afford to Ignore on LinkedIn
http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
20. Share 3 Marketing Trends the Financial Services In
dustry Can’t Afford to Ignore on Pintrest
http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
21. Email 3 Marketing Trends the Financial Services In
dustry Can’t Afford to Ignore to a friend
http://www.riseinteractive.com/images/rise/email-16x16.p
ng
22. [empty] http://www.riseinteractive.com/images/rise/feed-page.png
23. [empty] /images/made/uploads/SearchMedia_75_75.png
24. Share Search Marketing Services on Facebook http://www.riseinteractive.com/images/rise/facebook-16x
16.png
25. Share Search Marketing Services on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16.
png
26. Share Search Marketing Services on Google+ http://www.riseinteractive.com/images/rise/google-16x16.
png
27. Share Search Marketing Services on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
28. Share Search Marketing Services on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
29. Email Search Marketing Services to a friend http://www.riseinteractive.com/images/rise/email-16x16.p
ng
30. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png
31. [empty] /uploads/showrooming-post.jpg
32. Share Showrooming: The Good, The Bad, and How
Digital Marketers can Use It to Their Advantage on
Facebook
http://www.riseinteractive.com/images/rise/facebook-16x
16.png
33. Share Showrooming: The Good, The Bad, and How
Digital Marketers can Use It to Their Advantage on
Twitter
http://www.riseinteractive.com/images/rise/twitter-16x16.
png
34. Share Showrooming: The Good, The Bad, and How
Digital Marketers can Use It to Their Advantage on
Google+
http://www.riseinteractive.com/images/rise/google-16x16.
png
35. Share Showrooming: The Good, The Bad, and How
Digital Marketers can Use It to Their Advantage on Lin
kedIn
http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
36. Share Showrooming: The Good, The Bad, and How
Digital Marketers can Use It to Their Advantage on Pin
trest
http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
37. Email Showrooming: The Good, The Bad, and How
Digital Marketers can Use It to Their Advantage to a
friend
http://www.riseinteractive.com/images/rise/email-16x16.p
ng
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Your contents
No. Image Alt Attribute Text Image File Name
38. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png
39. [empty] /uploads/international_web.jpg
40. Share An International Company Deserves an In
ternational Website on Facebook
http://www.riseinteractive.com/images/rise/facebook-16x
16.png
41. Share An International Company Deserves an In
ternational Website on Twitter
http://www.riseinteractive.com/images/rise/twitter-16x16.
png
42. Share An International Company Deserves an In
ternational Website on Google+
http://www.riseinteractive.com/images/rise/google-16x16.
png
43. Share An International Company Deserves an In
ternational Website on LinkedIn
http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
44. Share An International Company Deserves an In
ternational Website on Pintrest
http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
45. Email An International Company Deserves an In
ternational Website to a friend
http://www.riseinteractive.com/images/rise/email-16x16.p
ng
46. [empty] http://www.riseinteractive.com/images/rise/feed-page.png
47. [empty] /images/made/uploads/Analytics_results_header_75_16.
png
48. Share Attribution on Facebook http://www.riseinteractive.com/images/rise/facebook-16x
16.png
49. Share Attribution on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16.
png
50. Share Attribution on Google+ http://www.riseinteractive.com/images/rise/google-16x16.
png
51. Share Attribution on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
52. Share Attribution on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
53. Email Attribution to a friend http://www.riseinteractive.com/images/rise/email-16x16.p
ng
54. [empty] http://www.riseinteractive.com/images/rise/feed-page.png
55. Share International Marketing on Facebook http://www.riseinteractive.com/images/rise/facebook-16x
16.png
56. Share International Marketing on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16.
png
57. Share International Marketing on Google+ http://www.riseinteractive.com/images/rise/google-16x16.
png
58. Share International Marketing on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
59. Share International Marketing on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16
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Your contents
No. Image Alt Attribute Text Image File Name
.png
60. Email International Marketing to a friend http://www.riseinteractive.com/images/rise/email-16x16.p
ng
61. [empty] http://www.riseinteractive.com/images/rise/feed-page.png
62. Share In The News:Rise Interactive receives 2013 Illinois
Excellence Award on Facebook
http://www.riseinteractive.com/images/rise/facebook-16x
16.png
63. Share In The News:Rise Interactive receives 2013 Illinois
Excellence Award on Twitter
http://www.riseinteractive.com/images/rise/twitter-16x16.
png
64. Share In The News:Rise Interactive receives 2013 Illinois
Excellence Award on Google+
http://www.riseinteractive.com/images/rise/google-16x16.
png
65. Share In The News:Rise Interactive receives 2013 Illinois
Excellence Award on LinkedIn
http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
66. Share In The News:Rise Interactive receives 2013 Illinois
Excellence Award on Pintrest
http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
67. Email In The News:Rise Interactive receives 2013 Illinois
Excellence Award to a friend
http://www.riseinteractive.com/images/rise/email-16x16.p
ng
68. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png
69. PLAs /uploads/PLA.png
70. Share Best Practices in Product Listing Ads on
Facebook
http://www.riseinteractive.com/images/rise/facebook-16x
16.png
71. Share Best Practices in Product Listing Ads on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16.
png
72. Share Best Practices in Product Listing Ads on Google+ http://www.riseinteractive.com/images/rise/google-16x16.
png
73. Share Best Practices in Product Listing Ads on Linked
In
http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
74. Share Best Practices in Product Listing Ads on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
75. Email Best Practices in Product Listing Ads to a friend http://www.riseinteractive.com/images/rise/email-16x16.p
ng
76. [empty] http://www.riseinteractive.com/images/rise/feed-page.png
77. Share Online Reputation Management on Facebook http://www.riseinteractive.com/images/rise/facebook-16x
16.png
78. Share Online Reputation Management on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16.
png
79. Share Online Reputation Management on Google+ http://www.riseinteractive.com/images/rise/google-16x16.
png
80. Share Online Reputation Management on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
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Your contents
No. Image Alt Attribute Text Image File Name
81. Share Online Reputation Management on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
82. Email Online Reputation Management to a friend http://www.riseinteractive.com/images/rise/email-16x16.p
ng
83. [empty] images/rise/feed-social-fb.png
84. [empty] http://photos-f.ak.fbcdn.net/hphotos-ak-ash4/t1.0-0/1015
2433_10152209203962933_7396323553881481209_s.jpg
85. [empty] http://www.riseinteractive.com/images/rise/feed-social-tw
.png
86. [empty] http://www.riseinteractive.com/images/rise/tool-email.png
87. [empty] http://www.riseinteractive.com/images/rise/tool-print.png
88. [empty] http://www.riseinteractive.com/images/rise/facebook-16x
16.png
89. [empty] http://www.riseinteractive.com/images/rise/twitter-16x16.
png
90. [empty] http://www.riseinteractive.com/images/rise/linkedin-16x1
6.png
91. [empty] http://www.riseinteractive.com/images/rise/google-16x16.
png
92. [empty] http://www.riseinteractive.com/images/rise/pintrest-16x16
.png
93. [empty] http://www.riseinteractive.com/images/rise/rss-16x16.png
Advice for your IMG ALT attributes
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "Marketing"
Competitors Your Site Advice
Number of keywords: 0 to 2 25 Use the search term "Marketing" at most 2 times. <<
Keyword density: 0% to 40% 4% OK OK
Search term: "Company"
Competitors Your Site Advice
Number of keywords: 0 to 1 6 Use the search term "Company" at most once. <<
Keyword density: 0% to 7% 1% OK OK
Search term: "in"
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Advice for your IMG ALT attributes
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 28 135 Use the search term "in" at most 28 times. <<
Keyword density: 0% to 50% 23% OK OK
Search term: "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 5 0 You could use the search term "Chicago" at least once but this
is optional.
<
Keyword density: 0% to 25% 0% You could increase the keyword density for the search term
"Chicago" but this is optional.
<
Keywords "Marketing", "Company", "in" or "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 35 166 Use the keywords "Marketing", "Company", "in" or "Chicago" at
most 35 times.
<<
Keyword density: 0% to 25% 7% OK OK
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Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.
Top level domain results
Your
Site
1 2 3 4 5 6 7 8 9 10
.com .com .com .com .com .com .com .com .com .com .com
Advice for the top level domain of your web site
Your web site URL www.riseinteractive.com contains the often used top level domain .com. This is neither good nor
bad for your rankings on Google.com (without Places).
OK
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Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.
Their contents
Rank Keyword use in bold body text
1 [not used]
2 [not used]
3 [not used]
4 Phone: Email: Web: Brad Hettich Brian Magnosi Barry Sch indelheim Yan Bolotin Dean Svigos
5 » Top Chicago Advertising Agencies Top Chicago Advertising Agencies | Best Chicago Ad Agencies | Chicago
Advertising Rates | Chicago Advertising Resources | Chicago Advertising Firms | Chicago Advertising
Opportunities Chicago Advertising Agencies Scroll down for the TOP CHICAGO ADVERTISING AGENCIES!
Check out this week's featured advertising agency Top Chicago Advertising Agencies ASPEN MARKETING
BURRELL COMMUNICATIONS CRAMER-KRASSELT DAVIS [and 236 additional characters]
6 [not used]
7 custom websites search eng ine optimization Integraphix Chicago Marketing, Advertising Creative Agency
Brand Design Graphic Design Web Design Internet Marketing Company
8 [not used]
9 [not used]
10 experts client consumer persuasive personal
Your contents
Full Service Search Marketing Company International Search Marketing Services The Online Reputation Management
(ORM) Company Rise Interactive Rise Interactive
Advice for your bold body text
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "Marketing"
Competitors Your Site Advice
Number of keywords: 0 to 2 2 OK OK
Keyword density: 0% to 10% 11% The keyword density is too high. It should be 10% at maximum.
Consider adding more text to lower the keyword density.
<<
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Advice for your bold body text
Search term: "Marketing Company in Chicago"
Search term: "Company"
Competitors Your Site Advice
Number of keywords: 0 to 1 2 Use the search term "Company" at most once. <<
Keyword density: 0% to 5% 11% The keyword density is too high. It should be 5% at maximum.
Consider adding more text to lower the keyword density.
<<
Search term: "in"
Competitors Your Site Advice
Number of keywords: 0 to 14 6 OK OK
Keyword density: 0% to 30% 32% The keyword density is too high. It should be 30% at maximum.
Consider adding more text to lower the keyword density.
<<
Search term: "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 11 0 You could use the search term "Chicago" at least once but this
is optional.
<
Keyword density: 0% to 11% 0% You could increase the keyword density for the search term
"Chicago" but this is optional.
<
Keywords "Marketing", "Company", "in" or "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 27 10 OK OK
Keyword density: 0% to 13% 13% OK OK
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Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.
Alexa.com Traffic Rank results (the lower the better)
URL Alexa Traffic Rank
Your Site http://www.riseinteractive.com/ Rank #141,557
1 http://chicagomarketinginc.com/ Rank #4,757,750
2 http://agencypimp.com/ Rank #980,096
3 https://www.linkedin.com/job/q-marketing-l-chicago-job
s
Rank #9 (most visitors of the competitors)
4 http://www.mabbly.com/ Rank #186,044
5 http://advertisechicagoland.com/top_chicago_advertisi
ng_agencies.htm
Rank #2,748,351
6 http://www.topfiremedia.com/ Rank #1,528,248
7 http://www.integraphix.com/ Rank #1,400,512
8 http://www.straightnorth.com/ Rank #108,535
9 http://www.wingermarketing.com/ Rank #6,910,649 (least visitors of the competitors)
10 http://marketingwerks.com/ Rank #844,172
Range 9 to 6,910,649
(average rank: #1,946,436)
Advice for the number of visitors to your site
Although your web site www.riseinteractive.com appears to attract more visitors than the average of your
competitors' sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on
Google.com (without Places).
<<
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Keyword use in same domain anchor texts
Moderately Important
Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the
links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search
terms in same domain anchor texts into account.
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact
information".
Your contents
No. Same Domain Link Text Link URL
1. Digital Media /digital-media-services
2. Search Marketing /search-marketing-services
3. Social Media /social-media-company
4. Email Marketing /email-marketing-services
5. Display Advertising /display
6. Affiliate Marketing /affiliate-marketing-company
7. Analytics /analytics-company
8. Testing & Optimization /testing-and-optimization
9. Reporting & Analysis /reporting-and-analysis
10. Attribution /attribution
11. Competitive Intelligence /competitive-intelligence
12. Audit & Implementation /audit-and-implementation
13. Technology /technology
14. FeedPro /feedpro
15. PPCReporter /paid-search-software
16. 404 Checker /404-link-checker
17. Trading Desk /trading-desk
18. Resource Library /resource-library
19. E-Books /e-books
20. Burst eMagazine /burst_eMagazine
21. Blog /blog
22. riselogo /
23. [empty] /
24. Our Work /our-work
25. Clients /clients
26. Awards and Accolades /awards-and-accolades
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Your contents
No. Same Domain Link Text Link URL
27. Experience /experience-by-industy
28. Case Studies /case-studies
29. Agency Services /agency-services2
30. About RISE /internet-marketing-company
31. The Rise Story /the-rise-story
32. Leadership /leadership
33. Internet Marketing Leadership Series (IMLS) /internet-marketing-leadership-series
34. Partnership Program /partnership-program
35. Speaking Engagements /speaking-engagements
36. In The News /in-the-news
37. Interactive Investment Management (IIM) /interactive-investment-management-iim
38. Contact Us /contact-us
39. Blog /blog
40. [empty] /
41. Navigation /
42. Digital Media /digital-media-services
43. Search Marketing /search-marketing-services
44. SEO /seo-company
45. Mobile Search /mobile-search-marketing
46. Local Search /local-internet-marketing
47. International Search /international-marketing
48. ORM /online-reputation-management-services
49. Link Building /link-building-services
50. Paid Search /paid-search-company
51. PPCR /ppcreporter
52. Lead Generation /lead-generation-marketing
53. eCommerce /ecommerce-consulting
54. Paid Search Audits /ppc-audits
55. CSE /comparison-shopping-engines
56. Social Media /social-media-company
57. Email Marketing /email-marketing-services
58. Display Advertising /display
59. Rise Trading Desk /trading-desk
60. Affiliate Marketing /affiliate-marketing-company
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Your contents
No. Same Domain Link Text Link URL
61. Analytics /analytics-company
62. Testing & Optimization /testing-and-optimization
63. Reporting & Analysis /reporting-and-analysis
64. Attribution /attribution
65. Competitive Intelligence /competitive-intelligence
66. Audit & Implementation /audit-and-implementation
67. Universal Analytics /universal-analytics
68. Google Analytics /google-analytics
69. Adobe SiteCatalyst /adobe-sitecatalyst
70. Technology /technology
71. FeedPro /feedpro
72. PPCReporter /paid-search-software
73. 404 Checker /404-link-checker
74. Trading Desk /trading-desk
75. Resource Library /resource-library
76. E-Books /e-books
77. Guide to Passing Google Analytics Exam /passing-the-google-analytics-exam
78. A New Way of Looking at SEO /a-new-way-of-looking-at-seo
79. Burst eMagazine /burst_eMagazine
80. Archive-2014 /2014-burst-emagazine-archive
81. Blog /blog
82. riselogo /
83. Our Work /our-work
84. Clients /clients
85. Awards and Accolades /awards-and-accolades
86. Experience /experience-by-industy
87. Case Studies /case-studies
88. Analytics /case-study-analytics
89. SEO /case-study-seo
90. Paid Search/FeedPro /case-study-paid-search-feedpro
91. Digital Strategy Launch/IIM /case-study-digital-strategy-launch-iim
92. Trading Desk/Display /case-study-trading-desk-display
93. Agency Services /agency-services2
94. Traffic Generation /traffic-generation
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Your contents
No. Same Domain Link Text Link URL
95. Analytics /analytics
96. Why Partner With Rise /why-partner-with-rise
97. PPCR Technology /ppc-technology
98. Online Media Buying /online-media-buying
99. About RISE /internet-marketing-company
100. The Rise Story /the-rise-story
101. Leadership /leadership
102. Jon Morris /jon-morris
103. Howard Diamond /howard-diamond
104. Scott Conine /scott-conine
105. Larry Fisher /larry-fisher
106. Jack Kraft /jack-kraft
107. Internet Marketing Leadership Series (IMLS) /internet-marketing-leadership-series
108. NYC - IMLS: Mad Men to Math Men Part II /nyc-mad-men-to-math-men-digital-intelligence
109. CHI - IMLS: Mad Men to Math Men Part II /chi-mad-men-to-math-men-digital-intelligence
110. Past Events /past-events
111. Partnership Program /partnership-program
112. Speaking Engagements /speaking-engagements
113. In The News /in-the-news
114. In The News: 2011 /in-the-news-2011
115. In The News: 2012 /in-the-news-2012
116. In The News: 2013 /in-the-news-2013
117. Interactive Investment Management (IIM) /interactive-investment-management-iim
118. Contact Us /contact-us
119. Blog /blog
120. [empty] /burst_eMagazine
121. Marketing News @ Your Fingertips /burst_eMagazine
122. [empty] /case-study-northshore
123. RISE IN ACTION: SEO CASE STUDY /case-study-northshore
124. [empty] /awards-and-accolades
125. Awards and Accolades /awards-and-accolades
126. Read More /blog/post/5-trends-in-social-video-marketing
127. Read More /blog/post/3-marketing-trends-the-financial-services-indus
try-cant-afford-to-ignore
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Your contents
No. Same Domain Link Text Link URL
128. Read More /search-marketing-services
129. Read More /blog/post/showrooming-the-good-the-bad-and-how-digital
-marketers-can-use-it-to-their
130. Read More /blog/post/an-international-company-deserves-an-internati
onal-website
131. [empty] /case-studies
132. Read More /attribution
133. Read More /international-marketing
134. Read More /rise-interactive-receives-2013-illinois-excellence-award
135. Read More /blog/post/best-practices-in-product-listing-ads
136. Read More /online-reputation-management-services
137. CONTACT RISEINTERACTIVE /contact-us
138. CONTACT RISEINTERACTIVE /contact-us
139. [empty] /rss
Advice for your same domain anchor texts
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: all 0 0 OK OK
Keyword density: all 0% 0% OK OK
Search term: "Marketing"
Competitors Your Site Advice
Number of keywords: 0 to 18 9 OK OK
Keyword density: 0% to 7% 3% OK OK
Search term: "Company"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Company" at least once but
this is optional.
<
Keyword density: 0% to 1% 0% You could increase the keyword density for the search term
"Company" but this is optional.
<
Search term: "in"
Competitors Your Site Advice
Number of keywords: 0 to 40 48 Use the search term "in" at most 40 times. <<
Keyword density: 0% to 28% 16% OK OK
Search term: "Chicago"
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Advice for your same domain anchor texts
Search term: "Marketing Company in Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 5 0 You could use the search term "Chicago" at least once but this
is optional.
<
Keyword density: 0% to 6% 0% You could increase the keyword density for the search term
"Chicago" but this is optional.
<
Keywords "Marketing", "Company", "in" or "Chicago"
Competitors Your Site Advice
Number of keywords: 0 to 64 57 OK OK
Keyword density: 0% to 8% 5% OK OK
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Keyword use in outbound anchor texts
Moderately Important
Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a>
tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places)
gives relevance to search terms in outbound anchor texts.
Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the
outbound anchor text "About the company".
Your contents
No. Outbound Link Text Link URL
1. Careers https://careers-riseinteractive.icims.com
2. Careers https://careers-riseinteractive.icims.com
3. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2
Fwww.riseinteractive.com%2Fblog%2Fpost%2F5-trends-
in-social-video-marketing&t=5+Trends+in+Social+Video+
Marketing
4. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei
nteractive.com%2Fblog%2Fpost%2F5-trends-in-social-vi
deo-marketing&text=5+Trends+in+Social+Video+Marketi
ng
5. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww
w.riseinteractive.com%2Fblog%2Fpost%2F5-trends-in-so
cial-video-marketing
6. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http
%3A%2F%2Fwww.riseinteractive.com%2F5-trends-in-so
cial-video-marketing%26title%3D5+Trends+in+Social+Vi
deo+Marketing%26summary%3D5+Trends+in+Social+Vi
deo+Marketing%26source%3DRISE+Interactive
7. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F
%2Fwww.riseinteractive.com%2F5-trends-in-social-video-
marketing%26media%3Dhttp%3A%2F%2Fwww.riseinter
active.com%2Fimages%2Frise%2Fblog-logo.png%26des
cription%3D5+Trends+in+Social+Video+Marketing
8. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2
Fwww.riseinteractive.com%2Fblog%2Fpost%2F3-market
ing-trends-the-financial-services-industry-cant-afford-to-ig
nore&t=3+Marketing+Trends+the+Financial+Services+In
dustry+Can%E2%80%99t+Afford+to+Ignore
9. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei
nteractive.com%2Fblog%2Fpost%2F3-marketing-trends-t
he-financial-services-industry-cant-afford-to-ignore&text=3
+Marketing+Trends+the+Financial+Services+Industry+C
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Your contents
No. Outbound Link Text Link URL
an%E2%80%99t+Afford+to+Ignore
10. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww
w.riseinteractive.com%2Fblog%2Fpost%2F3-marketing-t
rends-the-financial-services-industry-cant-afford-to-ignore
11. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http
%3A%2F%2Fwww.riseinteractive.com%2F3-marketing-tr
ends-the-financial-services-industry-cant-afford-to-ignore
%26title%3D3+Marketing+Trends+the+Financial+Service
s+Industry+Can%E2%80%99t+Afford+to+Ignore%26sum
mary%3D3+Marketing+Trends+the+Financial+Services+I
ndustry+Can%E2%80%99t+Afford+to+Ignore%26source
%3DRISE+Interactive
12. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F
%2Fwww.riseinteractive.com%2F3-marketing-trends-the-f
inancial-services-industry-cant-afford-to-ignore%26media
%3Dhttp%3A%2F%2Fwww.riseinteractive.com%2Fimag
es%2Frise%2Fblog-logo.png%26description%3D3+Mark
eting+Trends+the+Financial+Services+Industry+Can%E
2%80%99t+Afford+to+Ignore
13. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2
Fwww.riseinteractive.com%2Fsearch-marketing-services
&t=Search+Marketing+Services
14. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei
nteractive.com%2Fsearch-marketing-services&text=Sear
ch+Marketing+Services
15. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww
w.riseinteractive.com%2Fsearch-marketing-services
16. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http
%3A%2F%2Fwww.riseinteractive.com%2Fsearch-marke
ting-services%26title%3DSearch+Marketing+Services%2
6summary%3DSearch+Marketing+Services%26source%
3DRISE+Interactive
17. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F
%2Fwww.riseinteractive.com%2Fsearch-marketing-servic
es%26media%3Dhttp%3A%2F%2Fwww.riseinteractive.c
om%2Fimages%2Frise%2Fblog-logo.png%26description
%3DSearch+Marketing+Services
18. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2
Fwww.riseinteractive.com%2Fblog%2Fpost%2Fshowroo
ming-the-good-the-bad-and-how-digital-marketers-can-us
e-it-to-their&t=Showrooming%3A+The+Good%2C+The+
Bad%2C+and+How+Digital+Marketers+can+Use+It+to+
Their+Advantage
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Your contents
No. Outbound Link Text Link URL
19. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei
nteractive.com%2Fblog%2Fpost%2Fshowrooming-the-go
od-the-bad-and-how-digital-marketers-can-use-it-to-their&
text=Showrooming%3A+The+Good%2C+The+Bad%2C+
and+How+Digital+Marketers+can+Use+It+to+Their+Adva
ntage
20. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww
w.riseinteractive.com%2Fblog%2Fpost%2Fshowrooming
-the-good-the-bad-and-how-digital-marketers-can-use-it-to
-their
21. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http
%3A%2F%2Fwww.riseinteractive.com%2Fshowrooming-
the-good-the-bad-and-how-digital-marketers-can-use-it-to-
their%26title%3DShowrooming%3A+The+Good%2C+Th
e+Bad%2C+and+How+Digital+Marketers+can+Use+It+t
o+Their+Advantage%26summary%3DShowrooming%3A
+The+Good%2C+The+Bad%2C+and+How+Digital+Mark
eters+can+Use+It+to+Their+Advantage%26source%3DR
ISE+Interactive
22. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F
%2Fwww.riseinteractive.com%2Fshowrooming-the-good-
the-bad-and-how-digital-marketers-can-use-it-to-their%26
media%3Dhttp%3A%2F%2Fwww.riseinteractive.com%2
Fimages%2Frise%2Fblog-logo.png%26description%3DS
howrooming%3A+The+Good%2C+The+Bad%2C+and+H
ow+Digital+Marketers+can+Use+It+to+Their+Advantage
23. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2
Fwww.riseinteractive.com%2Fblog%2Fpost%2Fan-intern
ational-company-deserves-an-international-website&t=An
+International+Company+Deserves+an+International+We
bsite
24. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei
nteractive.com%2Fblog%2Fpost%2Fan-international-co
mpany-deserves-an-international-website&text=An+Intern
ational+Company+Deserves+an+International+Website
25. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww
w.riseinteractive.com%2Fblog%2Fpost%2Fan-internation
al-company-deserves-an-international-website
26. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http
%3A%2F%2Fwww.riseinteractive.com%2Fan-internation
al-company-deserves-an-international-website%26title%3
DAn+International+Company+Deserves+an+International
+Website%26summary%3DAn+International+Company+
Deserves+an+International+Website%26source%3DRIS
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Your contents
No. Outbound Link Text Link URL
E+Interactive
27. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F
%2Fwww.riseinteractive.com%2Fan-international-compa
ny-deserves-an-international-website%26media%3Dhttp
%3A%2F%2Fwww.riseinteractive.com%2Fimages%2Fri
se%2Fblog-logo.png%26description%3DAn+International
+Company+Deserves+an+International+Website
28. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2
Fwww.riseinteractive.com%2Fattribution&t=Attribution
29. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei
nteractive.com%2Fattribution&text=Attribution
30. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww
w.riseinteractive.com%2Fattribution
31. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http
%3A%2F%2Fwww.riseinteractive.com%2Fattribution%2
6title%3DAttribution%26summary%3DAttribution%26sou
rce%3DRISE+Interactive
32. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F
%2Fwww.riseinteractive.com%2Fattribution%26media%3
Dhttp%3A%2F%2Fwww.riseinteractive.com%2Fimages
%2Frise%2Fblog-logo.png%26description%3DAttribution
33. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2
Fwww.riseinteractive.com%2Finternational-marketing&t=I
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SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
SEO Advice for Marketing Company in Chicago   riseinteractive.com
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SEO Advice for Marketing Company in Chicago riseinteractive.com

  • 1. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 SEO, LLC Internet Competitive Analysis 500 N. Michigan Ave. Suite 300 Chicago, IL 60611 920-285-7570 Date: 4/27/2014 Recipient: Brian C. Bateman SplinternetMarketing.com 500 N. Michicgan Ave. Ste. 300 CHICAGO IL 60611 Phone: 877-710-2007 http://splinternetmarketing.com/default.asp http://twitter.splinternetmarketing.com http://facebook.splinternetmarketing.com http://youtube.splinternetmarketing.com This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SEO, LLC dba www.SplinternetMarketing.com 1 of 98 http://SplinternetMarketing.com/default.asp
  • 2. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Report overview This report helps you to optimize the web page "http://www.riseinteractive.com/" for a high ranking on Google.com (without Places) for the search term "Marketing Company in Chicago". Your web page http://www.riseinteractive.com/ Title: Analytics Driven Digital Marketing Agency | Rise Interactive Description: Rise Interactive is a digital marketing agency focused on traffic generation and web analytics. Learn how we can convert your traffic to customers. Your competitors for the search term "Marketing Company in Chicago" on Google.com (without Places) 1 http://chicagomarketinginc.com/ Title: Chicago Marketing, Inc | Description: [No meta description available.] 2 http://agencypimp.com/ Title: AgencyPimp – THE LIST of Chicago creative agencies Description: AgencyPimp is a resource for professional creatives offering a consolidated list of advertising, branding, graphic design, and marketing agencies in Chicago. 3 https://www.linkedin.com/job/q-marketing-l-chicago-jobs Title: [No document title available.] Description: [No meta description available.] 4 http://www.mabbly.com/ Title: Digital Marketing Company - PR Firms, Companies & Ad Agencies | Mabbly Created by SEO, LLC dba www.SplinternetMarketing.com 2 of 98 http://SplinternetMarketing.com/default.asp
  • 3. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your competitors for the search term "Marketing Company in Chicago" on Google.com (without Places) Description: An affordable digital marketing company, PR firm, Ad agency among other companies and firms in Chicago, Mabbly offers top digital solutions for businesses. 5 http://advertisechicagoland.com/top_chicago_advertising_agencies.htm Title: Top Chicago Advertising Agencies Description: AdvertiseChicagoland.com provides information about the top advertising agencies in Chicago; online, offline advertising opportunities, resources, tips and articles about local advertising 6 http://www.topfiremedia.com/ Title: Chicago Digital Marketing Company: TopFire Media, Illinois Description: TopFire Media takes a unique and holistic digital marketing approach, utilizing proven online marketing strategies matched with the best available resource. 7 http://www.integraphix.com/ Title: Top Chicago Marketing Company & Creative Advertising Agency Description: Integraphix is a full service Advertising, Marketing and Creative Agency based in Chicago that puts a unique twist on marketing and design. Come in and see why we're the best! 8 http://www.straightnorth.com/ Title: Chicago Internet Marketing Agency, Marketing Services for Midsize Firms Description: Straight North is a leading Chicago Internet marketing agency serving midsize firms with website development, marketing and branding services. 9 http://www.wingermarketing.com/ Title: Winger Marketing | Marketing Firm | Chicago Public Relations | Description: Winger Marketing is a full-service marketing communications firm. This top Chicago marketing company offers public relations, media buying, advertising, social media, video production, marketing strategy and market research. . Created by SEO, LLC dba www.SplinternetMarketing.com 3 of 98 http://SplinternetMarketing.com/default.asp
  • 4. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your competitors for the search term "Marketing Company in Chicago" on Google.com (without Places) 10 http://marketingwerks.com/ Title: Marketing Werks | Experiential and Event Marketing Description: We are consumer engagement experts. We believe in ROI for the client AND for the consumer. We create the most persuasive, the most peropsnal marketing out there. We Know People. Analyzed search terms 1. Marketing Company in Chicago 2. Marketing 3. Company 4. in 5. Chicago Top 10 Ranking Requirements Score™ 59%The Top 10 Ranking Requirements Score™ of 59% means that the web pagewww.riseinteractive.com meets only 59% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Marketing Company in Chicago". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SEO, LLC dba www.SplinternetMarketing.com 4 of 98 http://SplinternetMarketing.com/default.asp
  • 5. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Ranking Factors Performance 134 ranking factors passed 37 ranking factors failed Essential (weighted most): 24 7 Very Important: 13 0 Important: 40 12 Moderately Important: 48 13 Slightly Important: 9 5 Total: 134 37 Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by SEO, LLC dba www.SplinternetMarketing.com 5 of 98 http://SplinternetMarketing.com/default.asp
  • 6. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Created by SEO, LLC dba www.SplinternetMarketing.com 6 of 98 http://SplinternetMarketing.com/default.asp
  • 7. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Marketing Company in Chicago" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Chicago Marketing, Inc | 2 AgencyPimp – THE LIST of Chicago creative agencies 3 Marketing Jobs in Chicago | LinkedIn 4 Digital Marketing Company - PR Firms, Companies & Ad Agencies | Mabbly 5 Top Chicago Advertising Agencies 6 Chicago Digital Marketing Company: TopFire Media, Illinois 7 Top Chicago Marketing Company & Creative Advertising Agency 8 Chicago Internet Marketing Agency, Marketing Services for Midsize Firms 9 Winger Marketing | Marketing Firm | Chicago Public Relations | 10 Marketing Werks | Experiential and Event Marketing Your contents Analytics Driven Digital Marketing Agency | Rise Interactive Advice for your document title Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: all 0 0 Although none of the other pages uses this search term, it's usually advisable to add it. < Keyword density: all 0% 0% Although none of the other pages uses this search term, it's usually advisable to add it. < Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 29% 13% OK OK Search term: "Company" Created by SEO, LLC dba www.SplinternetMarketing.com 7 of 98 http://SplinternetMarketing.com/default.asp
  • 8. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for your document title Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: 0 to 1 0 You should use the search term "Company" at least once. << Keyword density: 0% to 14% 0% You should increase the keyword density for the search term "Company". << Search term: "in" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 67% 25% OK OK Search term: "Chicago" Competitors Your Site Advice Number of keywords: 0 to 1 0 You should use the search term "Chicago" at least once. << Keyword density: 0% to 25% 0% You should increase the keyword density for the search term "Chicago". << Keywords "Marketing", "Company", "in" or "Chicago" Competitors Your Site Advice Number of keywords: 1 to 6 3 OK OK Keyword density: 3% to 25% 9% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 8 of 98 http://SplinternetMarketing.com/default.asp
  • 9. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: 223 279 279 To Site 1: 9 6 9 To Site 2: 23 18 23 To Site 3: 1,782,198 200,000 1,782,198 To Site 4: 40 26 40 To Site 5: 8 6 8 To Site 6: 3 6 6 To Site 7: 121 185 185 To Site 8: 553 538 553 To Site 9: 4 8 8 To Site 10: 59 68 68 Range: 3 to 1,782,198 6 to 200,000 6 to 1,782,198 Advice for the number of backlinks In average, less web pages link to your page than to the top ranked pages. The average link popularity of the top ranked pages is 178,309, the link popularity of your web page is 279. You must increase the number of web pages from different domains that link to your web site. Keep in mind that all search engines also evaluate the anchor texts and the quality of the web pages that link to your web site. << Created by SEO, LLC dba www.SplinternetMarketing.com 9 of 98 http://SplinternetMarketing.com/default.asp
  • 10. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site Anchor Text Popularity rise interactive 31.9% final product 6.0% www.riseinteractive.com 4.0% riseinteractive.com 3.4% visit website 2.7% nofollow lesson 2: determining if a blog uses nofollow | chicago 2.7% digital marketing agency 2.3% chicago seo 2.3% nofollow lesson 1: should i use the nofollow attribute in my blog … 2.0% nofollow lesson 1: should i use the nofollow attribute in my blog? | chicago internet marketing blog | rise interactive 2.0% http://www.riseinteractive.com 2.0% the streisand effect 1.7% nofollow lesson 3: pagerank sculpting: worth the effort? | chicago 1.3% nofollow lesson 3: pagerank sculpting: worth the effort? | chicago internet marketing blog | rise interactive 1.0% 248815. riseinteractive.com 1.0% kim mccumber 0.7% shopping cart abandonment 0.7% less is more - qr codes: the hidden advantage 0.7% should you jump on the “coupon deal bandwagon”? 0.7% twitter's new advertising model 0.7% Created by SEO, LLC dba www.SplinternetMarketing.com 10 of 98 http://SplinternetMarketing.com/default.asp
  • 11. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site [no anchor text, usually images] http://www.riseinteractive.com/ http://moz.com/community/users/55215 [no anchor text, usually images] http://www.riseinteractive.com/ http://moz.com/community/users/596527 [no anchor text, usually images] http://www.riseinteractive.com/ http://rise-interactive.topseosfirms.co.uk/ [no anchor text, usually images] http://www.riseinteractive.com/ http://www.masterclassing.com/events/digital-b rand-chicago/ [no anchor text, usually images] http://www.riseinteractive.com/blog/post/what-is -seo-a-complete-beginners-seo-guide http://paprikamarketing.co.uk/5-seo-infographic s-for-small-business/ 8 Ideas for Producing Engaging Content for the New Facebook http://www.riseinteractive.com/blog/2011/09/30/ 8-ideas-for-producing-engaging-content-for-the-n ew-facebook/ http://sharemarketing.wordpress.com/page/11/ affiliate marketing http://www.riseinteractive.com/internet-marketin g-services/affiliate-marketing.php http://us.intacct.com/about-us/press/rise-intera ctive-upgrades-financial-system-intacct-cloud-fi nancial-management-and Banner Advertising Company/Agency | Rise Interactive http://www.riseinteractive.com/agency-services 1 http://axads.com/fav/advertising%20banner%20 company Chicago SEO http://www.riseinteractive.com/internet-marketin g-services/search-engine-optimization.php http://www.freeplrebook.com/page/111/ digital marketing agency http://www.riseinteractive.com/ http://marketingmagazine.me/page/75/ final product http://www.riseinteractive.com/blog/post/the-po wer-of-fans-travis-wright-vs.-kc-chiefs http://mindgamemarketing.com/author/jonmorri s/ final product http://www.riseinteractive.com/blog/post/the-po wer-of-fans-travis-wright-vs.-kc-chiefs http://mindgamemarketing.com/blog/page/29/ final product http://www.riseinteractive.com/blog/post/the-po wer-of-fans-travis-wright-vs.-kc-chiefs http://moz.com/blog/influencing-social-awesomi zers-with-personalized-content Getting the Most from Your Facebook Fan Page | Chicago In ternet … http://www.riseinteractive.com/blog/2011/01/28/ getting-the-most-from-your-facebook-fan-page/ http://fanpagetrafficsystems.com/create-a-profe ssional-fan-page-and-increase-fans-on-facebook -fan-page/ Getting the Most from Your Facebook Fan Page | Chicago In ternet … http://www.riseinteractive.com/blog/2011/01/28/ getting-the-most-from-your-facebook-fan-page/ http://fanpagetrafficsystems.com/page/33/ Home Page http://www.riseinteractive.com/ http://forum.marketingscoop.com/member.php? 3131-rise_interactive&s=4a642805ba0b805243d 23ad7782c22d0 http://www.risein http://www.riseinteractive.com/blog/2011/07/26/ https://www.motorsportreg.com/help/kb/Accoun Created by SEO, LLC dba www.SplinternetMarketing.com 11 of 98 http://SplinternetMarketing.com/default.asp
  • 12. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site teractive.com/blog/201 1/07/26/google-analytic s%E2%80%99-web-pro perties-and-profiles-the- devil-is-in-the-details/ google-analytics’-web-properties-and-profiles-th e-devil-is-in-the-details/ tOptions http://www.risein teractive.com/internet- marketing -ebooks/google-analyti cs-exam/ http://www.riseinteractive.com/internet-marketin g-ebooks/google-analytics-exam/ http://moz.com/blog/google-analytics-certificati on-how-to-pass-the-gaiq-test increase of 769 percent http://www.riseinteractive.com/blog/post/3-succ essful-marchmadness-campaigns-to-emulate http://www.bluewaterbrand.com/2014/03/march- madness-marketing-ideas/ memorable campaigns http://www.riseinteractive.com/blog/post/3-succ essful-marchmadness-campaigns-to-emulate http://headlinemc.com/index.php/blog/ memorable campaigns http://www.riseinteractive.com/blog/post/3-succ essful-marchmadness-campaigns-to-emulate http://headlinemc.com/index.php/slam-dunk-ma rch-madness-campaigns/ NoFollow Lesson 1: Should I Use the NoFollow Attribute in my Blog … http://www.riseinteractive.com/blog/2010/10/07/ nofollow-lesson-1-should-i-use-the-nofollow-attri bute-in-my-blog/ http://bank-online-banking.com/blog/tag/jobs/ NoFollow Lesson 1: Should I Use the NoFollow Attribute in my Blog … http://www.riseinteractive.com/blog/2010/10/07/ nofollow-lesson-1-should-i-use-the-nofollow-attri bute-in-my-blog/ http://www.pc104.ca/mastering-microsoft-windo ws-server-2008-r2-49 NoFollow Lesson 1: Should I Use the NoFollow Attribute in my Blog? | Chicago In ternet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/10/07/ nofollow-lesson-1-should-i-use-the-nofollow-attri bute-in-my-blog/ http://veebauer.com/page/9/ NoFollow Lesson 1: Should we Use the NoFollow Attribute in my Blog … http://www.riseinteractive.com/blog/2010/10/07/ nofollow-lesson-1-should-i-use-the-nofollow-attri bute-in-my-blog/ http://www.fitnesshealthtips.org/tag/csection/ NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://bank-online-banking.com/blog/tag/improv ement/ NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://bank-online-banking.com/blog/tag/lead/ NoFollow Lesson 2: http://www.riseinteractive.com/blog/2010/10/25/ http://bank-online-banking.com/blog/tag/media/ Created by SEO, LLC dba www.SplinternetMarketing.com 12 of 98 http://SplinternetMarketing.com/default.asp
  • 13. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Determining if a Blog Uses NoFollow | Chicago nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://bank-online-banking.com/blog/tag/sales/ NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/category/j ars-wholesale NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/5-milli on NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/ceram ic-jars NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/enviro nmental-causes NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/food-b owl NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/glass- cups NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/great- depression NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/link-hr ef NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/payoff s Created by SEO, LLC dba www.SplinternetMarketing.com 13 of 98 http://SplinternetMarketing.com/default.asp
  • 14. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://greensustainablepackaging.org/tag/recycl ing-process NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://www.college-student-jobs.net/tag/idea/pa ge/2/ NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://www.collierdedressage.net/tag/cabochon/ NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://www.fitnesshealthtips.org/tag/most/ NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://www.maidz2clean.net/author/admin/page/ 3/ NoFollow Lesson 2: Determining if a Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://www.pc104.ca/linux-system-administratio n-85 NoFollow Lesson 2: Determining if the Blog Uses NoFollow | Chicago http://www.riseinteractive.com/blog/2010/10/25/ nofollow-lesson-2-determining-if-a-blog-uses-nof ollow/ http://www.fitnesshealthtips.org/tag/power/ NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://greensustainablepackaging.org/tag/aroma therapy NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://greensustainablepackaging.org/tag/hot-w ater NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://greensustainablepackaging.org/tag/shop NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://www.ocarinadirect.com/iphone/hasbro-de vice-offers-3-d-for-iphone/11858 Created by SEO, LLC dba www.SplinternetMarketing.com 14 of 98 http://SplinternetMarketing.com/default.asp
  • 15. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Chicago NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://www.ocarinadirect.com/iphone/quick-cas h-recipe/11892 NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://www.ocarinadirect.com/nintendo/drzewie cki-xbox-kinect-brings-new-life-to-sports-gaming /11882 NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://www.ocarinadirect.com/nintendo/novemb er-events-for-pemberton-community-library/1190 8 NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://www.ocarinadirect.com/nintendo/reviews-r oundup-best-wii-games/11896 NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://www.ocarinadirect.com/nintendo/video-ga me-review-rock-band-3-teaches-real-life-instrum ent-skills/11894 NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://www.pc104.ca/opensuse-11-0-and-suse-li nux-enterprise-server-bible-99 NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/amp/ NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/dental-brace s/ NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/dentist/ Created by SEO, LLC dba www.SplinternetMarketing.com 15 of 98 http://SplinternetMarketing.com/default.asp
  • 16. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/exit-link/ NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/medical-syst ems/ NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/orthodontics / NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/quot/ NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/straight-teet h/ NoFollow Lesson 3: PageRank Sculpting: Worth the Effort? | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/11/09/ nofollow-lesson-3-pagerank-sculpting-worth-the- effort/ http://forlessthan10bucks.com/tag/teeth-and-gu ms/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/compare-eboo k-readers/asus-dr-950-ereader-and-other-e-read ers-reviews.php/ Omniture SiteCatalyst http://www.riseinteractive.com/blog/2010/05/07/ http://compareebookreaders.org/tag/e-book/pag Created by SEO, LLC dba www.SplinternetMarketing.com 16 of 98 http://SplinternetMarketing.com/default.asp
  • 17. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ e/3/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/e-reader/pa ge/5/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/e-readers/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/ereaders/p age/2/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/eslick/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/foxit/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/iliad/ Created by SEO, LLC dba www.SplinternetMarketing.com 17 of 98 http://SplinternetMarketing.com/default.asp
  • 18. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Chicago Internet Marketing Blog | Rise Interactive Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/irex/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/nook/page/ 6/ Omniture SiteCatalyst vs. Google Analytics-Feature Comparison Matrix | Chicago Internet Marketing Blog | Rise Interactive http://www.riseinteractive.com/blog/2010/05/07/ omniture-sitecatalyst-vs-google-analytics-featur e-comparison-table/ http://compareebookreaders.org/tag/sony/page/ 5/ Rise Interactive http://www.riseinteractive.com/ http://3bugmedia.com/seo-101-business-owner s/ Rise Interactive http://www.riseinteractive.com/ http://blog.conversionconference.com/page/5/ Rise Interactive http://www.riseinteractive.com/ http://blog.tweetreach.com/page/11/ Rise Interactive http://www.riseinteractive.com/ http://bloggedd.com/americans-new-years-resol utions-infographic/ Rise Interactive http://www.riseinteractive.com/ http://driessenpost.com/digital-marketing-on-a- shoestring/ Rise Interactive http://www.riseinteractive.com/ http://erfolgsebook.de/ Rise Interactive http://www.riseinteractive.com/ http://erfolgsebook.de/2014/04/09/how-to-gather -smart-not-big-data/ Rise Interactive http://www.riseinteractive.com/ http://erfolgsebook.de/author/lothanius/ Rise Interactive http://www.riseinteractive.com/ http://erfolgsebook.de/category/business/ Rise Interactive http://www.riseinteractive.com/ http://eu.marketo.com/about/news/press-releas es/marketo-ranks-1-marketing-software-vendor- on-inc-500.php Rise Interactive http://www.riseinteractive.com/ http://findcategories.com/category/marketing/ Created by SEO, LLC dba www.SplinternetMarketing.com 18 of 98 http://SplinternetMarketing.com/default.asp
  • 19. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Rise Interactive http://www.riseinteractive.com/ http://northwesternucs.wordpress.com/category /internship-2/page/5/ Rise Interactive http://www.riseinteractive.com/ http://www.marketo.net/about/news/press-relea ses/marketo-ranks-1-marketing-software-vendor -on-inc-500.php Rise Interactive http://www.riseinteractive.com/ http://www.onlinemarketinginstitute.org/blog/20 14/04/40-ways-to-improve-your-digital-strategy-i n-2014-part-three/ Rise Interactive http://www.riseinteractive.com/?partner=yahoo- smb https://smallbusiness.yahoo.com/advisor/domin ate-mobile-marketing-141259422.html riseinteractive.com http://riseinteractive.com/ http://sroty.com/list-of-domains-28/ services that they offer http://www.riseinteractive.com/internet-marketin g-services/overview.php http://www.onedayonejob.com/jobs/rise-interact ive/ Share This: Battle of the Social Media Buttons http://www.riseinteractive.com/blog/2011/07/29/ share-this-battle-of-the-social-media-buttons/ http://www.themarketingbit.com/google/what-is- google-plus/?replytocom=84 shopping cart abandonment http://www.riseinteractive.com/blog/post/shoppi ng-cart-abandonment-a-push-in-the-right-directi on http://www.planet-microisv.com/page/62 the Streisand Effect http://www.riseinteractive.com/blog/2009/08/12/ customer-service-twitter-and-the-streisand-effec t/ http://www.conversationagent.com/marketing/p age/53/ The Value of Social Media http://www.riseinteractive.com/blog/2011/08/12/ the-value-of-social-media/ http://marshallstanton.com/tag/customer/ The Value of Social Media http://www.riseinteractive.com/blog/2011/08/12/ the-value-of-social-media/ http://marshallstanton.com/tag/customer-servic e/ The Value of Social Media http://www.riseinteractive.com/blog/2011/08/12/ the-value-of-social-media/ http://marshallstanton.com/tag/groupon/ tools http://www.riseinteractive.com/blog/post/5-key-t ools-for-social-media-campaigns http://knotop.com/perfect-pr-and-seo-relationshi p-3-tips/ www.risein teractive.com http://www.riseinteractive.com/blog/post/the-fut ure-of-ebooks http://angiesdiaryblog.wordpress.com/page/97/ Advice for the anchor texts of backlinks To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "Marketing Company in Chicago" in their anchor texts. The more links to your web site contain "Marketing Company in Chicago" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the < Created by SEO, LLC dba www.SplinternetMarketing.com 19 of 98 http://SplinternetMarketing.com/default.asp
  • 20. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for the anchor texts of backlinks same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This is good. OK At least 20% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This is good. OK At least 40% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This is good. OK At least 60% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This is good. OK At least 80% of the analyzed backlink anchor texts contain the search term "Marketing Company in Chicago". This is good. OK Created by SEO, LLC dba www.SplinternetMarketing.com 20 of 98 http://SplinternetMarketing.com/default.asp
  • 21. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Digital Media Search Marketing Social Media Email Marketing Display Advertising Affiliate Marketing Analytics Test in g & Optimization Reporting & Analysis Attribution Competitive Intelligence Audit & Implementation Technology FeedPro PPCReporter 404 Checker Trading Desk Resource Library E-Books Burst eMagaz ine Blog riselogo Our Work Clients Awards and Accolades Experience Case Studies Agency Services About RISE The Rise Story Leadership Internet Marketing Leadership Series (IMLS) Partnership Program Speaking Engagements In The News Interactive Investment Management (IIM) Contact Us Careers Blog Navigation Digital Media SearchMarketing SEO Mobile Search Local Search International Search ORM Link Building Paid Search PPCR Lead Generation eCommerce Paid Search Audits CSE Social Media Email Marketing Display Advertising Rise Trading Desk Affiliate Marketing Analytics Test ing & Optimization Reporting & Analysis Attribution Competitive Intelligence Audit & Implementation Universal Analytics Google Analytics Adobe SiteCatalyst Technology FeedPro PPCReporter 404 Checker Trading Desk Resource Library E-Books Guide to Pass ing Google Analytics Exam A New Way of Look ing at SEO Burst eMagaz ine Archive-2014 Blog riselogo Our Work Clients Awards and Accolades Experience Case Studies Analytics SEO Paid Search/FeedPro Digital Strategy Launch/IIM Trading Desk/Display Agency Services Traffic Generation Analytics Why Partner With Rise PPCR Technology Online Media Buying About RISE The Rise Story Leadership Jon Morris Howard Diamond Scott Conine Larry Fisher Jack Kraft Internet Marketing Leadership Series (IMLS) NYC - IMLS: Mad Men to Math Men Part II CHI - IMLS: Mad Men to Math Men Part II Past Events Partnership Program Speak ing Engagements In The News In The News: 2011 In The News: 2012 In The News: 2013 Interactive Investment Management (IIM) Contact Us Careers Blog The Interactive Investment Management Firm ANALYTICALLY DRIVEN RiseInteractive is a digital marketing agency that specializes in traffic generation and web analytics. Rise employs an investment management approach to digital marketing that leverages custom reporting to enable quantitatively minded individuals with powerfulinsights to best allocate budgets and maximize ROI. Marketing News @ Your Fingertips RISE IN ACTION: SEO CASE STUDY Awards and Accolades Rise Feed FILTER BY All Solutions Social From our blog FROM OUR BLOG 5 Trends in Social Video Marketing Just when marketing companies were starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new approach to social media advertising. The boom of Vine, YouTube and Instagram Video has marketing agencies examining how they can use social network... Read More Share FROM OUR BLOG 3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore Over the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for communicating with customers about the products and services they’re most... Read More Share SOLUTIONS SearchMarketing Services Full Service Search Marketing Company Rise Interactive staff is often times referred to as “Search Marketing Nerds.” The reason is that we have a true mastery of each component of search engine marketing. We have experience helping some of the world’s largest B2C and B2B brands with the most complicated e-commerce, lead generation and branding search marketing programs. No matter where you are looking to improve traffic, mobile, local or... Read More Share FROM OUR BLOG Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage While standing in your store, a customer is th inking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their Created by SEO, LLC dba www.SplinternetMarketing.com 21 of 98 http://SplinternetMarketing.com/default.asp
  • 22. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is... Read More Share FROM OUR BLOG An International Company Deserves an International Website In a lot of ways, the Internet has helped make the world just a little bit smaller. We can now access content from around the world; whether that means watching a Norwegian music video about a fox or accessing the latest business news from South Africa, globalization has certainly been impacted by... Read More Share SOLUTIONS Attribution Return on Attribution Measureinteractions along the customer journey Compare performance across marketing channels Assign credit to the marketing tactics influencing conversion Why Rise Rise’s industry-leading analytics experts help marketers answer the most burn ing question in advertising - what touch points are truly impact ing customer buying decisions? Going beyond what was previously possible... Read More Share SOLUTIONSInternational Marketing International Search Marketing Services In today’s global market, your company needs an experienced search marketing agency with an international presence. With offices in Chicago and Costa Rica and an expanding international network of partner agencies, Rise Interactive is uniquely positioned to meet your global search marketing needs. Whether you are a U.S. firm providing products or services globally or a foreign company targeting Internet... Read More Share SOLUTIONS In The News:Rise Interactive receives 2013 Illinois Excellence Award Small Bus iness Institute for Excellence in Commerce (SBIEC) recognizes Chicago-based digital marketing agency for strong business ethics and stellar service CHICAGO – Rise Interactive has been selected for the 2013 Illinois Excellence Award amongst all its peers and competitors by the Small Bus iness In stitute for Excellence in Commerce (SBIEC). Each year the SBIEC conducts bus iness surveys and industry research to identify companies that... Read More Share FROM OUR BLOG Best Practices in Product Listing Ads According to Google’s most recent research report, a customer who is exposed to both text ads and Product List ing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads. Product List ing Ads are the default ad format for Google Shopping. Different from paid text... Read More Share SOLUTIONS Online Reputation Management The Online Reputation Management (ORM) Company Rise Interactive’s Online Reputation Management services ensure user-generated content referencing client brands are constantly monitored and acted upon. Protecting and maintaining your company's brand image is a task that requires vigilance, management while implement ing a proactive and reactive content creation strategy. Given the fact that millions of consumers are actively participating in... Read More Share RISE SOCIAL MEDIA Our partners are too sweet to us. Delicious afternoon treat thanks to #Google! Our partners are too sweet to us. Delicious afternoon treat thanks to #Google! Read More RISE SOCIAL MEDIA @ alexandani @ rbonifacino @ carolyn Thank you for joining us at IMLS. pic.twitter.com/nr1bYSokM8 Rise Interactive 4 days ago SEARCH CONTACT RISEINTERACTIVE (312) 281-9933 CONTACT RISEINTERACTIVE (312) 281-9933 Follow Advice for your body text Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: all 0 0 Although none of the other pages uses this search term, it's usually advisable to add it. < Keyword density: all 0% 0% Although none of the other pages uses this search term, it's usually advisable to add it. < Number of words: 0 to 2,904 1,093 OK OK Search term: "Marketing" Competitors Your Site Advice Created by SEO, LLC dba www.SplinternetMarketing.com 22 of 98 http://SplinternetMarketing.com/default.asp
  • 23. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for your body text Search term: "Marketing Company in Chicago" Number of keywords: 0 to 43 29 OK OK Keyword density: 0% to 5% 3% OK OK Search term: "Company" Competitors Your Site Advice Number of keywords: 0 to 5 6 Use the search term "Company" at most 5 times. << Keyword density: 0% to 0% 1% The keyword density is too high. It should be 0% at maximum. Consider adding more text to lower the keyword density. << Search term: "in" Competitors Your Site Advice Number of keywords: 0 to 348 174 OK OK Keyword density: 0% to 19% 16% OK OK Search term: "Chicago" Competitors Your Site Advice Number of keywords: 0 to 34 3 OK OK Keyword density: 0% to 10% 0% OK OK Keywords "Marketing", "Company", "in" or "Chicago" Competitors Your Site Advice Number of keywords: 0 to 404 212 OK OK Keyword density: 0% to 6% 5% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 23 of 98 http://SplinternetMarketing.com/default.asp
  • 24. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.riseinteractive.com/ Tuesday, June 26, 2001 1 http://chicagomarketinginc.com/ n/a 2 http://agencypimp.com/ Tuesday, December 18, 2007 3 https://www.linkedin.com/job/q-marketing-l-chicago-job s Saturday, November 02, 2002 4 http://www.mabbly.com/ n/a 5 http://advertisechicagoland.com/top_chicago_advertisi ng_agencies.htm Tuesday, October 21, 2003 6 http://www.topfiremedia.com/ n/a 7 http://www.integraphix.com/ Monday, July 26, 1999 8 http://www.straightnorth.com/ Monday, March 24, 2008 (newest domain) 9 http://www.wingermarketing.com/ n/a 10 http://marketingwerks.com/ Friday, March 19, 1999 (oldest domain) Range Friday, March 19, 1999 to Monday, March 24, 2008 Advice for the web site age Your web site is about 13 years old. This is very good because the older your web site, the better it is for your rankings on Google.com (without Places). OK Created by SEO, LLC dba www.SplinternetMarketing.com 24 of 98 http://SplinternetMarketing.com/default.asp
  • 25. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. ANALYTICALLY DRIVEN Advice for your H1 headline texts Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but this is optional. < Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "Marketing" but this is optional. < Search term: "Company" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Company" at least once but this is optional. < Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "Company" but this is optional. < Search term: "in" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "in" at least once but this is optional. < Keyword density: 0% to 40% 0% You could increase the keyword density for the search term "in" but this is optional. < Search term: "Chicago" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Chicago" at least once but this < Created by SEO, LLC dba www.SplinternetMarketing.com 25 of 98 http://SplinternetMarketing.com/default.asp
  • 26. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for your H1 headline texts Search term: "Marketing Company in Chicago" is optional. Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "Chicago" but this is optional. < Keywords "Marketing", "Company", "in" or "Chicago" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use one of the keywords "Marketing", "Company", "in" or "Chicago" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords "Marketing", "Company", "in" or "Chicago" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 26 of 98 http://SplinternetMarketing.com/default.asp
  • 27. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 chicagomarketingin c http://chicagomarketinginc.com/ 2 agencypimp http://agencypimp.com/ 3 linkedin https://www.linkedin.com/job/q-marketing-l-chicago-jobs 4 mabbly http://www.mabbly.com/ 5 advertisechicagoland http://advertisechicagoland.com/top_chicago_advertising _agencies.htm 6 topfiremedia http://www.topfiremedia.com/ 7 integraphix http://www.integraphix.com/ 8 straightnorth http://www.straightnorth.com/ 9 wingermarketing http://www.wingermarketing.com/ 10 marketingwerks http://marketingwerks.com/ Your contents riseinteractive (Domain name: "riseinteractive.com") Advice for the domain name The domain name riseinteractive.com contains only a part of the search term "Marketing Company in Chicago". This is acceptable. < Created by SEO, LLC dba www.SplinternetMarketing.com 27 of 98 http://SplinternetMarketing.com/default.asp
  • 28. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 [no words] http://chicagomarketinginc.com/ 2 [no words] http://agencypimp.com/ 3 job q marketing l chicago jobs https://www.linkedin.com/job/q-marketing-l-chicago-jobs 4 [no words] http://www.mabbly.com/ 5 top chicago advertising agencies http://advertisechicagoland.com/top_chicago_advertising _agencies.htm 6 [no words] http://www.topfiremedia.com/ 7 [no words] http://www.integraphix.com/ 8 [no words] http://www.straightnorth.com/ 9 [no words] http://www.wingermarketing.com/ 10 [no words] http://marketingwerks.com/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but this is optional. < Keyword density: 0% to 17% 0% You could increase the keyword density for the search term "Marketing" but this is optional. < Search term: "Company" Created by SEO, LLC dba www.SplinternetMarketing.com 28 of 98 http://SplinternetMarketing.com/default.asp
  • 29. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for your page URL Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "in" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "in" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the search term "in" but this is optional. < Search term: "Chicago" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Chicago" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the search term "Chicago" but this is optional. < Keywords "Marketing", "Company", "in" or "Chicago" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use one of the keywords "Marketing", "Company", "in" or "Chicago" at least once but this is optional. < Keyword density: 0% to 13% 0% You could increase the keyword density for the keywords "Marketing", "Company", "in" or "Chicago" but this is optional. < Created by SEO, LLC dba www.SplinternetMarketing.com 29 of 98 http://SplinternetMarketing.com/default.asp
  • 30. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: 12 45 396 46 499 To Site 1: 0 5 0 0 5 To Site 2: 44 258 4 108 414 To Site 3: 11,922 29,396 1 136,789 178,108 To Site 4: 0 79 3 36 118 To Site 5: 2 0 3 0 5 To Site 6: 0 0 0 6 6 To Site 7: 1 68 12 53 134 To Site 8: 34 56 1,396 65 1,551 To Site 9: 0 2 54 1 57 To Site 10: 0 289 2 0 291 Range: 0 to 11,922 0 to 29,396 0 to 1,396 0 to 136,789 5 to 178,108 Advice for the mentions on social sites In average, less web pages link to your page than to the top ranked pages on these social networks. The average link popularity of the top ranked pages is 16,426, the link popularity of your web page is 499. You must increase the number of web pages that link to your web site on these social networks. << Created by SEO, LLC dba www.SplinternetMarketing.com 30 of 98 http://SplinternetMarketing.com/default.asp
  • 31. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range 1.22s n/a 0.37s 2.30s 3.02s 1.33s n/a n/a 2.90s n/a n/a 0.37s to 3.02s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range fast: top 35% n/a very fast: top 4% slow: bottom 30% slow: bottom 20% fast: top 25% n/a n/a slow: bottom 20% n/a n/a slow: bottom 20% to very fast: top 4% Advice for the server speed Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on Google.com (without Places). OK Created by SEO, LLC dba www.SplinternetMarketing.com 31 of 98 http://SplinternetMarketing.com/default.asp
  • 32. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] The Interactive Investment Management Firm 2. [H2] Rise Feed 3. [H3] 5 Trends in Social Video Marketing 4. [H3] 3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore 5. [H3] Search Marketing Services 6. [H4] Full Service Search Marketing Company 7. [H3] Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage 8. [H3] An International Company Deserves an International Website 9. [H3] Attribution 10. [H4] 11. [H4] Return on Attribution 12. [H4] 13. [H4] Why Rise 14. [H3] International Marketing 15. [H4] International Search Marketing Services 16. [H3] In The News:Rise Interactive receives 2013 Illinois Excellence Award 17. [H4] Small Bus iness Institute for Excellence in Commerce (SBIEC) recognizes Chicago-based digital marketing agency for strong business ethics and stellar service 18. [H3] Best Practices in Product Listing Ads 19. [H3] Online Reputation Management 20. [H4] The Online Reputation Management (ORM) Company 21. [H3] Our partners are too sweet to us. Delicious afternoon treat thanks to #Google! Advice for your H2-H6 headline texts Search term: "Marketing Company in Chicago" Competitors Your Site Advice Created by SEO, LLC dba www.SplinternetMarketing.com 32 of 98 http://SplinternetMarketing.com/default.asp
  • 33. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for your H2-H6 headline texts Search term: "Marketing Company in Chicago" Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 7 OK OK Keyword density: 0% to 14% 6% OK OK Search term: "Company" Competitors Your Site Advice Number of keywords: 0 to 1 3 Use the search term "Company" at most once. << Keyword density: 0% to 1% 2% The keyword density is too high. It should be 1% at maximum. Consider adding more text to lower the keyword density. << Search term: "in" Competitors Your Site Advice Number of keywords: 0 to 43 28 OK OK Keyword density: 0% to 30% 23% OK OK Search term: "Chicago" Competitors Your Site Advice Number of keywords: 0 to 6 1 OK OK Keyword density: 0% to 2% 1% OK OK Keywords "Marketing", "Company", "in" or "Chicago" Competitors Your Site Advice Number of keywords: 0 to 58 39 OK OK Keyword density: 0% to 11% 8% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 33 of 98 http://SplinternetMarketing.com/default.asp
  • 34. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. RISE Interactive http://www.riseinteractive.com/images/rise/logo.png 2. RISE Interactive http://www.riseinteractive.com/images/rise/logo-small.pn g 3. [empty] /images/uploads/burst-homepage-icon2.jpg 4. [empty] /images/uploads/NSHS-HomePage-Banner.jpg 5. [empty] /images/uploads/INDUSTRY-RECOGNITION.jpg 6. [empty] http://www.riseinteractive.com/images/rise/loader.gif 7. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png 8. Share 5 Trends in Social Video Marketing on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 9. Share 5 Trends in Social Video Marketing on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 10. Share 5 Trends in Social Video Marketing on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 11. Share 5 Trends in Social Video Marketing on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 12. Share 5 Trends in Social Video Marketing on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 13. Email 5 Trends in Social Video Marketing to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 14. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png 15. 3 Marketing Trends /uploads/financial_thumb.png 16. Share 3 Marketing Trends the Financial Services In dustry Can’t Afford to Ignore on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 17. Share 3 Marketing Trends the Financial Services In dustry Can’t Afford to Ignore on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 18. Share 3 Marketing Trends the Financial Services In dustry Can’t Afford to Ignore on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png Created by SEO, LLC dba www.SplinternetMarketing.com 34 of 98 http://SplinternetMarketing.com/default.asp
  • 35. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Image Alt Attribute Text Image File Name 19. Share 3 Marketing Trends the Financial Services In dustry Can’t Afford to Ignore on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 20. Share 3 Marketing Trends the Financial Services In dustry Can’t Afford to Ignore on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 21. Email 3 Marketing Trends the Financial Services In dustry Can’t Afford to Ignore to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 22. [empty] http://www.riseinteractive.com/images/rise/feed-page.png 23. [empty] /images/made/uploads/SearchMedia_75_75.png 24. Share Search Marketing Services on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 25. Share Search Marketing Services on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 26. Share Search Marketing Services on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 27. Share Search Marketing Services on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 28. Share Search Marketing Services on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 29. Email Search Marketing Services to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 30. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png 31. [empty] /uploads/showrooming-post.jpg 32. Share Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 33. Share Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 34. Share Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 35. Share Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage on Lin kedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 36. Share Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage on Pin trest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 37. Email Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng Created by SEO, LLC dba www.SplinternetMarketing.com 35 of 98 http://SplinternetMarketing.com/default.asp
  • 36. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Image Alt Attribute Text Image File Name 38. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png 39. [empty] /uploads/international_web.jpg 40. Share An International Company Deserves an In ternational Website on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 41. Share An International Company Deserves an In ternational Website on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 42. Share An International Company Deserves an In ternational Website on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 43. Share An International Company Deserves an In ternational Website on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 44. Share An International Company Deserves an In ternational Website on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 45. Email An International Company Deserves an In ternational Website to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 46. [empty] http://www.riseinteractive.com/images/rise/feed-page.png 47. [empty] /images/made/uploads/Analytics_results_header_75_16. png 48. Share Attribution on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 49. Share Attribution on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 50. Share Attribution on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 51. Share Attribution on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 52. Share Attribution on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 53. Email Attribution to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 54. [empty] http://www.riseinteractive.com/images/rise/feed-page.png 55. Share International Marketing on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 56. Share International Marketing on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 57. Share International Marketing on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 58. Share International Marketing on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 59. Share International Marketing on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 Created by SEO, LLC dba www.SplinternetMarketing.com 36 of 98 http://SplinternetMarketing.com/default.asp
  • 37. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Image Alt Attribute Text Image File Name .png 60. Email International Marketing to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 61. [empty] http://www.riseinteractive.com/images/rise/feed-page.png 62. Share In The News:Rise Interactive receives 2013 Illinois Excellence Award on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 63. Share In The News:Rise Interactive receives 2013 Illinois Excellence Award on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 64. Share In The News:Rise Interactive receives 2013 Illinois Excellence Award on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 65. Share In The News:Rise Interactive receives 2013 Illinois Excellence Award on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 66. Share In The News:Rise Interactive receives 2013 Illinois Excellence Award on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 67. Email In The News:Rise Interactive receives 2013 Illinois Excellence Award to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 68. [empty] http://www.riseinteractive.com/images/rise/feed-blog.png 69. PLAs /uploads/PLA.png 70. Share Best Practices in Product Listing Ads on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 71. Share Best Practices in Product Listing Ads on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 72. Share Best Practices in Product Listing Ads on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 73. Share Best Practices in Product Listing Ads on Linked In http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 74. Share Best Practices in Product Listing Ads on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 75. Email Best Practices in Product Listing Ads to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 76. [empty] http://www.riseinteractive.com/images/rise/feed-page.png 77. Share Online Reputation Management on Facebook http://www.riseinteractive.com/images/rise/facebook-16x 16.png 78. Share Online Reputation Management on Twitter http://www.riseinteractive.com/images/rise/twitter-16x16. png 79. Share Online Reputation Management on Google+ http://www.riseinteractive.com/images/rise/google-16x16. png 80. Share Online Reputation Management on LinkedIn http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png Created by SEO, LLC dba www.SplinternetMarketing.com 37 of 98 http://SplinternetMarketing.com/default.asp
  • 38. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Image Alt Attribute Text Image File Name 81. Share Online Reputation Management on Pintrest http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 82. Email Online Reputation Management to a friend http://www.riseinteractive.com/images/rise/email-16x16.p ng 83. [empty] images/rise/feed-social-fb.png 84. [empty] http://photos-f.ak.fbcdn.net/hphotos-ak-ash4/t1.0-0/1015 2433_10152209203962933_7396323553881481209_s.jpg 85. [empty] http://www.riseinteractive.com/images/rise/feed-social-tw .png 86. [empty] http://www.riseinteractive.com/images/rise/tool-email.png 87. [empty] http://www.riseinteractive.com/images/rise/tool-print.png 88. [empty] http://www.riseinteractive.com/images/rise/facebook-16x 16.png 89. [empty] http://www.riseinteractive.com/images/rise/twitter-16x16. png 90. [empty] http://www.riseinteractive.com/images/rise/linkedin-16x1 6.png 91. [empty] http://www.riseinteractive.com/images/rise/google-16x16. png 92. [empty] http://www.riseinteractive.com/images/rise/pintrest-16x16 .png 93. [empty] http://www.riseinteractive.com/images/rise/rss-16x16.png Advice for your IMG ALT attributes Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 25 Use the search term "Marketing" at most 2 times. << Keyword density: 0% to 40% 4% OK OK Search term: "Company" Competitors Your Site Advice Number of keywords: 0 to 1 6 Use the search term "Company" at most once. << Keyword density: 0% to 7% 1% OK OK Search term: "in" Created by SEO, LLC dba www.SplinternetMarketing.com 38 of 98 http://SplinternetMarketing.com/default.asp
  • 39. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for your IMG ALT attributes Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: 0 to 28 135 Use the search term "in" at most 28 times. << Keyword density: 0% to 50% 23% OK OK Search term: "Chicago" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Chicago" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the search term "Chicago" but this is optional. < Keywords "Marketing", "Company", "in" or "Chicago" Competitors Your Site Advice Number of keywords: 0 to 35 166 Use the keywords "Marketing", "Company", "in" or "Chicago" at most 35 times. << Keyword density: 0% to 25% 7% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 39 of 98 http://SplinternetMarketing.com/default.asp
  • 40. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 8 9 10 .com .com .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL www.riseinteractive.com contains the often used top level domain .com. This is neither good nor bad for your rankings on Google.com (without Places). OK Created by SEO, LLC dba www.SplinternetMarketing.com 40 of 98 http://SplinternetMarketing.com/default.asp
  • 41. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 [not used] 2 [not used] 3 [not used] 4 Phone: Email: Web: Brad Hettich Brian Magnosi Barry Sch indelheim Yan Bolotin Dean Svigos 5 » Top Chicago Advertising Agencies Top Chicago Advertising Agencies | Best Chicago Ad Agencies | Chicago Advertising Rates | Chicago Advertising Resources | Chicago Advertising Firms | Chicago Advertising Opportunities Chicago Advertising Agencies Scroll down for the TOP CHICAGO ADVERTISING AGENCIES! Check out this week's featured advertising agency Top Chicago Advertising Agencies ASPEN MARKETING BURRELL COMMUNICATIONS CRAMER-KRASSELT DAVIS [and 236 additional characters] 6 [not used] 7 custom websites search eng ine optimization Integraphix Chicago Marketing, Advertising Creative Agency Brand Design Graphic Design Web Design Internet Marketing Company 8 [not used] 9 [not used] 10 experts client consumer persuasive personal Your contents Full Service Search Marketing Company International Search Marketing Services The Online Reputation Management (ORM) Company Rise Interactive Rise Interactive Advice for your bold body text Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 10% 11% The keyword density is too high. It should be 10% at maximum. Consider adding more text to lower the keyword density. << Created by SEO, LLC dba www.SplinternetMarketing.com 41 of 98 http://SplinternetMarketing.com/default.asp
  • 42. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for your bold body text Search term: "Marketing Company in Chicago" Search term: "Company" Competitors Your Site Advice Number of keywords: 0 to 1 2 Use the search term "Company" at most once. << Keyword density: 0% to 5% 11% The keyword density is too high. It should be 5% at maximum. Consider adding more text to lower the keyword density. << Search term: "in" Competitors Your Site Advice Number of keywords: 0 to 14 6 OK OK Keyword density: 0% to 30% 32% The keyword density is too high. It should be 30% at maximum. Consider adding more text to lower the keyword density. << Search term: "Chicago" Competitors Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "Chicago" at least once but this is optional. < Keyword density: 0% to 11% 0% You could increase the keyword density for the search term "Chicago" but this is optional. < Keywords "Marketing", "Company", "in" or "Chicago" Competitors Your Site Advice Number of keywords: 0 to 27 10 OK OK Keyword density: 0% to 13% 13% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 42 of 98 http://SplinternetMarketing.com/default.asp
  • 43. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.riseinteractive.com/ Rank #141,557 1 http://chicagomarketinginc.com/ Rank #4,757,750 2 http://agencypimp.com/ Rank #980,096 3 https://www.linkedin.com/job/q-marketing-l-chicago-job s Rank #9 (most visitors of the competitors) 4 http://www.mabbly.com/ Rank #186,044 5 http://advertisechicagoland.com/top_chicago_advertisi ng_agencies.htm Rank #2,748,351 6 http://www.topfiremedia.com/ Rank #1,528,248 7 http://www.integraphix.com/ Rank #1,400,512 8 http://www.straightnorth.com/ Rank #108,535 9 http://www.wingermarketing.com/ Rank #6,910,649 (least visitors of the competitors) 10 http://marketingwerks.com/ Rank #844,172 Range 9 to 6,910,649 (average rank: #1,946,436) Advice for the number of visitors to your site Although your web site www.riseinteractive.com appears to attract more visitors than the average of your competitors' sites, the absolute number of visitors is low. This could be disadvantageous to your rankings on Google.com (without Places). << Created by SEO, LLC dba www.SplinternetMarketing.com 43 of 98 http://SplinternetMarketing.com/default.asp
  • 44. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. Digital Media /digital-media-services 2. Search Marketing /search-marketing-services 3. Social Media /social-media-company 4. Email Marketing /email-marketing-services 5. Display Advertising /display 6. Affiliate Marketing /affiliate-marketing-company 7. Analytics /analytics-company 8. Testing & Optimization /testing-and-optimization 9. Reporting & Analysis /reporting-and-analysis 10. Attribution /attribution 11. Competitive Intelligence /competitive-intelligence 12. Audit & Implementation /audit-and-implementation 13. Technology /technology 14. FeedPro /feedpro 15. PPCReporter /paid-search-software 16. 404 Checker /404-link-checker 17. Trading Desk /trading-desk 18. Resource Library /resource-library 19. E-Books /e-books 20. Burst eMagazine /burst_eMagazine 21. Blog /blog 22. riselogo / 23. [empty] / 24. Our Work /our-work 25. Clients /clients 26. Awards and Accolades /awards-and-accolades Created by SEO, LLC dba www.SplinternetMarketing.com 44 of 98 http://SplinternetMarketing.com/default.asp
  • 45. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Same Domain Link Text Link URL 27. Experience /experience-by-industy 28. Case Studies /case-studies 29. Agency Services /agency-services2 30. About RISE /internet-marketing-company 31. The Rise Story /the-rise-story 32. Leadership /leadership 33. Internet Marketing Leadership Series (IMLS) /internet-marketing-leadership-series 34. Partnership Program /partnership-program 35. Speaking Engagements /speaking-engagements 36. In The News /in-the-news 37. Interactive Investment Management (IIM) /interactive-investment-management-iim 38. Contact Us /contact-us 39. Blog /blog 40. [empty] / 41. Navigation / 42. Digital Media /digital-media-services 43. Search Marketing /search-marketing-services 44. SEO /seo-company 45. Mobile Search /mobile-search-marketing 46. Local Search /local-internet-marketing 47. International Search /international-marketing 48. ORM /online-reputation-management-services 49. Link Building /link-building-services 50. Paid Search /paid-search-company 51. PPCR /ppcreporter 52. Lead Generation /lead-generation-marketing 53. eCommerce /ecommerce-consulting 54. Paid Search Audits /ppc-audits 55. CSE /comparison-shopping-engines 56. Social Media /social-media-company 57. Email Marketing /email-marketing-services 58. Display Advertising /display 59. Rise Trading Desk /trading-desk 60. Affiliate Marketing /affiliate-marketing-company Created by SEO, LLC dba www.SplinternetMarketing.com 45 of 98 http://SplinternetMarketing.com/default.asp
  • 46. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Same Domain Link Text Link URL 61. Analytics /analytics-company 62. Testing & Optimization /testing-and-optimization 63. Reporting & Analysis /reporting-and-analysis 64. Attribution /attribution 65. Competitive Intelligence /competitive-intelligence 66. Audit & Implementation /audit-and-implementation 67. Universal Analytics /universal-analytics 68. Google Analytics /google-analytics 69. Adobe SiteCatalyst /adobe-sitecatalyst 70. Technology /technology 71. FeedPro /feedpro 72. PPCReporter /paid-search-software 73. 404 Checker /404-link-checker 74. Trading Desk /trading-desk 75. Resource Library /resource-library 76. E-Books /e-books 77. Guide to Passing Google Analytics Exam /passing-the-google-analytics-exam 78. A New Way of Looking at SEO /a-new-way-of-looking-at-seo 79. Burst eMagazine /burst_eMagazine 80. Archive-2014 /2014-burst-emagazine-archive 81. Blog /blog 82. riselogo / 83. Our Work /our-work 84. Clients /clients 85. Awards and Accolades /awards-and-accolades 86. Experience /experience-by-industy 87. Case Studies /case-studies 88. Analytics /case-study-analytics 89. SEO /case-study-seo 90. Paid Search/FeedPro /case-study-paid-search-feedpro 91. Digital Strategy Launch/IIM /case-study-digital-strategy-launch-iim 92. Trading Desk/Display /case-study-trading-desk-display 93. Agency Services /agency-services2 94. Traffic Generation /traffic-generation Created by SEO, LLC dba www.SplinternetMarketing.com 46 of 98 http://SplinternetMarketing.com/default.asp
  • 47. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Same Domain Link Text Link URL 95. Analytics /analytics 96. Why Partner With Rise /why-partner-with-rise 97. PPCR Technology /ppc-technology 98. Online Media Buying /online-media-buying 99. About RISE /internet-marketing-company 100. The Rise Story /the-rise-story 101. Leadership /leadership 102. Jon Morris /jon-morris 103. Howard Diamond /howard-diamond 104. Scott Conine /scott-conine 105. Larry Fisher /larry-fisher 106. Jack Kraft /jack-kraft 107. Internet Marketing Leadership Series (IMLS) /internet-marketing-leadership-series 108. NYC - IMLS: Mad Men to Math Men Part II /nyc-mad-men-to-math-men-digital-intelligence 109. CHI - IMLS: Mad Men to Math Men Part II /chi-mad-men-to-math-men-digital-intelligence 110. Past Events /past-events 111. Partnership Program /partnership-program 112. Speaking Engagements /speaking-engagements 113. In The News /in-the-news 114. In The News: 2011 /in-the-news-2011 115. In The News: 2012 /in-the-news-2012 116. In The News: 2013 /in-the-news-2013 117. Interactive Investment Management (IIM) /interactive-investment-management-iim 118. Contact Us /contact-us 119. Blog /blog 120. [empty] /burst_eMagazine 121. Marketing News @ Your Fingertips /burst_eMagazine 122. [empty] /case-study-northshore 123. RISE IN ACTION: SEO CASE STUDY /case-study-northshore 124. [empty] /awards-and-accolades 125. Awards and Accolades /awards-and-accolades 126. Read More /blog/post/5-trends-in-social-video-marketing 127. Read More /blog/post/3-marketing-trends-the-financial-services-indus try-cant-afford-to-ignore Created by SEO, LLC dba www.SplinternetMarketing.com 47 of 98 http://SplinternetMarketing.com/default.asp
  • 48. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Same Domain Link Text Link URL 128. Read More /search-marketing-services 129. Read More /blog/post/showrooming-the-good-the-bad-and-how-digital -marketers-can-use-it-to-their 130. Read More /blog/post/an-international-company-deserves-an-internati onal-website 131. [empty] /case-studies 132. Read More /attribution 133. Read More /international-marketing 134. Read More /rise-interactive-receives-2013-illinois-excellence-award 135. Read More /blog/post/best-practices-in-product-listing-ads 136. Read More /online-reputation-management-services 137. CONTACT RISEINTERACTIVE /contact-us 138. CONTACT RISEINTERACTIVE /contact-us 139. [empty] /rss Advice for your same domain anchor texts Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: all 0 0 OK OK Keyword density: all 0% 0% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 18 9 OK OK Keyword density: 0% to 7% 3% OK OK Search term: "Company" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Company" at least once but this is optional. < Keyword density: 0% to 1% 0% You could increase the keyword density for the search term "Company" but this is optional. < Search term: "in" Competitors Your Site Advice Number of keywords: 0 to 40 48 Use the search term "in" at most 40 times. << Keyword density: 0% to 28% 16% OK OK Search term: "Chicago" Created by SEO, LLC dba www.SplinternetMarketing.com 48 of 98 http://SplinternetMarketing.com/default.asp
  • 49. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Advice for your same domain anchor texts Search term: "Marketing Company in Chicago" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Chicago" at least once but this is optional. < Keyword density: 0% to 6% 0% You could increase the keyword density for the search term "Chicago" but this is optional. < Keywords "Marketing", "Company", "in" or "Chicago" Competitors Your Site Advice Number of keywords: 0 to 64 57 OK OK Keyword density: 0% to 8% 5% OK OK Created by SEO, LLC dba www.SplinternetMarketing.com 49 of 98 http://SplinternetMarketing.com/default.asp
  • 50. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. Careers https://careers-riseinteractive.icims.com 2. Careers https://careers-riseinteractive.icims.com 3. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2 Fwww.riseinteractive.com%2Fblog%2Fpost%2F5-trends- in-social-video-marketing&t=5+Trends+in+Social+Video+ Marketing 4. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei nteractive.com%2Fblog%2Fpost%2F5-trends-in-social-vi deo-marketing&text=5+Trends+in+Social+Video+Marketi ng 5. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww w.riseinteractive.com%2Fblog%2Fpost%2F5-trends-in-so cial-video-marketing 6. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http %3A%2F%2Fwww.riseinteractive.com%2F5-trends-in-so cial-video-marketing%26title%3D5+Trends+in+Social+Vi deo+Marketing%26summary%3D5+Trends+in+Social+Vi deo+Marketing%26source%3DRISE+Interactive 7. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F %2Fwww.riseinteractive.com%2F5-trends-in-social-video- marketing%26media%3Dhttp%3A%2F%2Fwww.riseinter active.com%2Fimages%2Frise%2Fblog-logo.png%26des cription%3D5+Trends+in+Social+Video+Marketing 8. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2 Fwww.riseinteractive.com%2Fblog%2Fpost%2F3-market ing-trends-the-financial-services-industry-cant-afford-to-ig nore&t=3+Marketing+Trends+the+Financial+Services+In dustry+Can%E2%80%99t+Afford+to+Ignore 9. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei nteractive.com%2Fblog%2Fpost%2F3-marketing-trends-t he-financial-services-industry-cant-afford-to-ignore&text=3 +Marketing+Trends+the+Financial+Services+Industry+C Created by SEO, LLC dba www.SplinternetMarketing.com 50 of 98 http://SplinternetMarketing.com/default.asp
  • 51. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Outbound Link Text Link URL an%E2%80%99t+Afford+to+Ignore 10. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww w.riseinteractive.com%2Fblog%2Fpost%2F3-marketing-t rends-the-financial-services-industry-cant-afford-to-ignore 11. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http %3A%2F%2Fwww.riseinteractive.com%2F3-marketing-tr ends-the-financial-services-industry-cant-afford-to-ignore %26title%3D3+Marketing+Trends+the+Financial+Service s+Industry+Can%E2%80%99t+Afford+to+Ignore%26sum mary%3D3+Marketing+Trends+the+Financial+Services+I ndustry+Can%E2%80%99t+Afford+to+Ignore%26source %3DRISE+Interactive 12. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F %2Fwww.riseinteractive.com%2F3-marketing-trends-the-f inancial-services-industry-cant-afford-to-ignore%26media %3Dhttp%3A%2F%2Fwww.riseinteractive.com%2Fimag es%2Frise%2Fblog-logo.png%26description%3D3+Mark eting+Trends+the+Financial+Services+Industry+Can%E 2%80%99t+Afford+to+Ignore 13. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2 Fwww.riseinteractive.com%2Fsearch-marketing-services &t=Search+Marketing+Services 14. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei nteractive.com%2Fsearch-marketing-services&text=Sear ch+Marketing+Services 15. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww w.riseinteractive.com%2Fsearch-marketing-services 16. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http %3A%2F%2Fwww.riseinteractive.com%2Fsearch-marke ting-services%26title%3DSearch+Marketing+Services%2 6summary%3DSearch+Marketing+Services%26source% 3DRISE+Interactive 17. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F %2Fwww.riseinteractive.com%2Fsearch-marketing-servic es%26media%3Dhttp%3A%2F%2Fwww.riseinteractive.c om%2Fimages%2Frise%2Fblog-logo.png%26description %3DSearch+Marketing+Services 18. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2 Fwww.riseinteractive.com%2Fblog%2Fpost%2Fshowroo ming-the-good-the-bad-and-how-digital-marketers-can-us e-it-to-their&t=Showrooming%3A+The+Good%2C+The+ Bad%2C+and+How+Digital+Marketers+can+Use+It+to+ Their+Advantage Created by SEO, LLC dba www.SplinternetMarketing.com 51 of 98 http://SplinternetMarketing.com/default.asp
  • 52. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Outbound Link Text Link URL 19. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei nteractive.com%2Fblog%2Fpost%2Fshowrooming-the-go od-the-bad-and-how-digital-marketers-can-use-it-to-their& text=Showrooming%3A+The+Good%2C+The+Bad%2C+ and+How+Digital+Marketers+can+Use+It+to+Their+Adva ntage 20. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww w.riseinteractive.com%2Fblog%2Fpost%2Fshowrooming -the-good-the-bad-and-how-digital-marketers-can-use-it-to -their 21. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http %3A%2F%2Fwww.riseinteractive.com%2Fshowrooming- the-good-the-bad-and-how-digital-marketers-can-use-it-to- their%26title%3DShowrooming%3A+The+Good%2C+Th e+Bad%2C+and+How+Digital+Marketers+can+Use+It+t o+Their+Advantage%26summary%3DShowrooming%3A +The+Good%2C+The+Bad%2C+and+How+Digital+Mark eters+can+Use+It+to+Their+Advantage%26source%3DR ISE+Interactive 22. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F %2Fwww.riseinteractive.com%2Fshowrooming-the-good- the-bad-and-how-digital-marketers-can-use-it-to-their%26 media%3Dhttp%3A%2F%2Fwww.riseinteractive.com%2 Fimages%2Frise%2Fblog-logo.png%26description%3DS howrooming%3A+The+Good%2C+The+Bad%2C+and+H ow+Digital+Marketers+can+Use+It+to+Their+Advantage 23. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2 Fwww.riseinteractive.com%2Fblog%2Fpost%2Fan-intern ational-company-deserves-an-international-website&t=An +International+Company+Deserves+an+International+We bsite 24. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei nteractive.com%2Fblog%2Fpost%2Fan-international-co mpany-deserves-an-international-website&text=An+Intern ational+Company+Deserves+an+International+Website 25. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww w.riseinteractive.com%2Fblog%2Fpost%2Fan-internation al-company-deserves-an-international-website 26. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http %3A%2F%2Fwww.riseinteractive.com%2Fan-internation al-company-deserves-an-international-website%26title%3 DAn+International+Company+Deserves+an+International +Website%26summary%3DAn+International+Company+ Deserves+an+International+Website%26source%3DRIS Created by SEO, LLC dba www.SplinternetMarketing.com 52 of 98 http://SplinternetMarketing.com/default.asp
  • 53. SEO, LLC Internet Competitive Analysis Research and Advice 4/27/2014 Your contents No. Outbound Link Text Link URL E+Interactive 27. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F %2Fwww.riseinteractive.com%2Fan-international-compa ny-deserves-an-international-website%26media%3Dhttp %3A%2F%2Fwww.riseinteractive.com%2Fimages%2Fri se%2Fblog-logo.png%26description%3DAn+International +Company+Deserves+an+International+Website 28. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2 Fwww.riseinteractive.com%2Fattribution&t=Attribution 29. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei nteractive.com%2Fattribution&text=Attribution 30. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww w.riseinteractive.com%2Fattribution 31. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http %3A%2F%2Fwww.riseinteractive.com%2Fattribution%2 6title%3DAttribution%26summary%3DAttribution%26sou rce%3DRISE+Interactive 32. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F %2Fwww.riseinteractive.com%2Fattribution%26media%3 Dhttp%3A%2F%2Fwww.riseinteractive.com%2Fimages %2Frise%2Fblog-logo.png%26description%3DAttribution 33. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2 Fwww.riseinteractive.com%2Finternational-marketing&t=I nternational+Marketing 34. [empty] https://twitter.com/share?url=http%3A%2F%2Fwww.risei nteractive.com%2Finternational-marketing&text=Internati onal+Marketing 35. [empty] https://plus.google.com/share?url=http%3A%2F%2Fww w.riseinteractive.com%2Finternational-marketing 36. [empty] http://www.linkedin.com/shareArticle?mini=true&url=http %3A%2F%2Fwww.riseinteractive.com%2Finternational- marketing%26title%3DInternational+Marketing%26summ ary%3DInternational+Marketing%26source%3DRISE+Int eractive 37. [empty] http://pinterest.com/pin/create/button/?url=http%3A%2F %2Fwww.riseinteractive.com%2Finternational-marketing %26media%3Dhttp%3A%2F%2Fwww.riseinteractive.co m%2Fimages%2Frise%2Fblog-logo.png%26description %3DInternational+Marketing 38. [empty] http://www.facebook.com/sharer.php?u=http%3A%2F%2 Fwww.riseinteractive.com%2Frise-interactive-receives-20 13-illinois-excellence-award&t=In+The+News%3ARise+In Created by SEO, LLC dba www.SplinternetMarketing.com 53 of 98 http://SplinternetMarketing.com/default.asp