In today’s knowledge-fueled society, education is a critical aspect of a successful marketing campaign because it both explains your product’s features while convincing customers to choose your product over a competitor’s. Without investing the time and effort into making a case for why customers need your product and how they will benefit from it, your marketing efforts may fall flat. Here are 8 tips for educating potential customers.

2. "Education is the most powerful
weapon which you can use to
change the world." - Nelson Mandela

3. 1 Convert Current
Customers into
Product Evangelists
Educate prospective customers
by letting your loyal customers do
the convincing for you.

4. 2
Utilize Beta Testing
Input from beta testers can be
invaluable for refining your customer
education campaign and selling your
product to end users themselves.

5. 3 Show Instead
of Tell
If you have a product that is best
when seen in action, consider setting
up a demonstration to showcase
features and product benefits.

6. 4
Let the Numbers
do the Talking
Create case studies so that
prospective customers can
see first-hand the benefits
of working with you.

7. 5 Speak their
Language
Keep prospective customers coming
back for more by creating useful
content such as blog posts,
slideshares, e-books, how-to guides,
newsletters, and more.

8. 6
Dig into the
Nitty Gritty
Crafting white papers about the
problems you address can go a long
way toward boosting your reputation
while providing much-needed
information to prospective customers

9. 7 Harness the Power
of Feedback
Feedback from current and former
customers enables you to get a clearer
picture of who your prospective customers
are, what they need, and what they need
to know to make purchasing decisions.

10. 8
Hire the Pros
If you don’t have the time or
resources necessary for successful
customer education, hiring outside
help may be the best option.

11. Our pharmaceutical industry
veterans are ready to assist you
with creating an effective
customer education program
and developing products.
By Brian Bamberger - Managing Partner, Pharma Acumen
We develop products and educate
customers in the pharmaceutical industry.