2. Social Media Defined
Communication that consists of an interactive
dialogue between organizations, communities and
individuals
3. Six different types of social media
Collaborative projects (e.g. Wikipedia)
Blogs and microblogs (e.g. Twitter)
Content communities (e.g. YouTube)
Social networking sites (e.g. Facebook)
Virtual game worlds (e.g. World of Warcraft)
Virtual social worlds (e.g. Second Life)
4. Social Media Marketing (SMM) Defined
Use of social networks, online communities, blogs
and wikis for marketing, sales, public relations and
customer service.
5. SMM Uses
Create buzz or newsworthy events/content that
attracts attentions
Optimally, it goes viral.
Build ways that enable fans to promote your brand or
message themselves via online social media.
Facilitate online conversations around your brand or
message.
7. 7 Myths of Social Media Marketing
1. Social Media is Just a Fad
2. Social Media is Just for the Young
3. There is No Return in Social Media Marketing
4. Social Media Marketing Isn’t Right for this
Business
5. Social Media Marketing is New
6. Social Media Marketing is Time Consuming
7. Social Media is Free
9. How SMM is Different
Control vs. Contributions
Corporations no longer can 100% control their message
Emphasize two-way conversations with the community
contributing
The conversation is never-ending
Trust Building
Hard to build long-term trust
Easy to lose