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PR 475 - Web 2.0, Social Networking & Blogging in PR

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Brett Atwood
Brett Atwood

This lecture contains an overview of PR usage in Web 2.0, social networking and blogging platforms.The slides contain data from a recent Pew study.

Technologie
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Interactive PR PR 475 Brett Atwood
Three New Web Usage Studies ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 Statistics ,[object Object]
 
Photobucket vs. Kodakgallery
Wikipedia vs. Encarta
Wikipedia Traffic by Age
Encarta Traffic by Age
MySpace vs. Geocities
Social Networking & Teens ,[object Object]
Key Findings ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Findings ,[object Object],[object Object]
Reasons for Usage ,[object Object],[object Object],[object Object]
 
 
Most Popular Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usage Patterns ,[object Object],[object Object],[object Object]
 
New Blogging Report ,[object Object]
 
 
 
 
Largest U.S. based “blog” sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is Blogging? ,[object Object],[object Object],[object Object],[object Object]
Who is Blogging? ,[object Object],[object Object],[object Object],[object Object]
Is it Journalism? ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
 
Is It Journalism? ,[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Blogging Topics ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Blogging Topics ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Other Hot Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
Why Blog? ,[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
 
Why Blog? ,[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
The Political Factor ,[object Object],[object Object],[object Object],SOURCE: PEW INSTITUTE 2006 SURVEY
 
In-Class Demonstration
Homework ,[object Object],[object Object]

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