Finding And Generating News

Finding and Generating News PR 313

Dealing with Gatekeepers ,[object Object]

Media Gatekeepers ,[object Object],[object Object]

Trading Spaces ,[object Object],[object Object],[object Object]

Some challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What can you do? ,[object Object],[object Object],[object Object]

Helping the Writer ,[object Object],[object Object]

Inside the Mind of the Journalist ,[object Object]

What is Newsworthy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Timeliness ,[object Object],[object Object],[object Object]

Timeliness ,[object Object],[object Object],[object Object],[object Object]

Prominence ,[object Object],[object Object]

Example ,[object Object],[object Object]

Proximity ,[object Object],[object Object]

Significance ,[object Object],[object Object]

Significance ,[object Object],[object Object],[object Object]

Unusualness ,[object Object],[object Object],[object Object]

Human Interest ,[object Object],[object Object]

Human Interest ,[object Object],[object Object],[object Object],[object Object]

Conflict ,[object Object],[object Object],[object Object]

Newness ,[object Object],[object Object]

Applying the News Criteria ,[object Object]

Internal ,[object Object],[object Object]

Some Things to Consider ,[object Object],[object Object],[object Object],[object Object]

External ,[object Object],[object Object]

Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating News ,[object Object],[object Object],[object Object],[object Object]

Develop a Media Campaign Strategy ,[object Object],[object Object]

Media Campaign Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scenario No. 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Scenario No. 2 ,[object Object],[object Object],[object Object]

Scenario No. 3 ,[object Object],[object Object]

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