The document discusses social business and inbound marketing strategies. It notes that social business is a major opportunity and is about more than just marketing. Being searchable, shareable, and building relationships online benefits businesses. Effective forms of marketing involve building brand value by helping others solve problems. Social media should be used to convey personality and value through personal engagement and conversations. Inbound marketing examples from vet practices demonstrate attracting customers through blogs, articles and engaging content online.

1. Social Business
Bret L. Simmons, Ph.D.
Northern Nevada Vet Practice
Managers Association
November 13, 2012

2. Today’s Presentation
www.slideshare.net/BretLSimmons

3. Main Points Today
1. Social business is a huge
opportunity
2. This is much bigger than
marketing
3. Being searchable, shareable, and
relational is good for your
business
4. Proper operating principles are

4. Disclaimers
My background

12. What is the most effective
form of marketing?

19. Brand Value
If people don’t select you,
spread the word about you, or
pay a premium for your
services, it’s because they
don’t recognize your value.
(Seth Godin)

20. Brand Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

21. Brand Value
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

22. Why You?
Why Now?

23. Social Media
You must be personal and conversant

24. Lead with value
Wrap the personal around your value

25. Does your brand have personality?

28. HUB

44. Inbound Marketing
Examples
Tahoe Mountain Sports
Red Bank Vet Hospital
Leo’s Pet Care
Southwest Vet Hospital
Pyramid Vet Hospital
A Plus Animal Hospital
Blog Paws
Lauren Chen
Tony Martin

45. Questions?

46. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576