10. New business card Associate your name and face with your value Create content and connections that will get you indexed and ranked for your name and value
11. Value What you can do uniquely well to help others address opportunities or solve problems that matter to them.
13. Personal Brand If the people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
14. Personal Brand Who are you? Who do you want to help? How do you want to help them?