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Personal Branding
  Bret L. Simmons, Ph.D.
Today
•   Overview 4 courses in the series
•   Principles of personal branding
•   Inbound/content marketing
•   Social objects
•   Assignment for next time
•   Questions
•   Breaks
Introductions
• Name
• Three words
  1. Professional ($$)
  2. Personal (how you describe yourself)
  3. Relational (how others describe you)
Four Course Series
1.   Principles
2.   Platforms
3.   Practices
4.   Progress
Main Points Today
1. Personal branding is a huge
   opportunity and responsibility
2. Being searchable and shareable is
   good for your career
3. Proper operating principles are the
   key to success
Disclaimers 
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Are You Remarkable?
Excellence is a form of deviance


                    DO things your
                     peers are not
                      willing to do
Permission
Brand Value
If people don’t select you,
  spread the word about
  you, or pay a premium for
  your services, it’s because
  they don’t recognize your
  value.
                   (Seth Godin)
Brand Value
The reasons why
 people spread the
 word about your
 value.
Brand Value
What you can do uniquely
 well to help others
 address issues or solve
 problems that matter to
 them.
Personal Brand
1.Who are you?
2.Who do you want to
  help?
3.How do you want to help
  them?
Why You?
Why Now?
New business card




   www.namecheap.com
New business card

1. Associate your name and face
   with your value
2. Create content and
   connections that will get you
   indexed and ranked for your
   name and value
My Brand
My Brand (partial)
•   simmonsb@unr.edu
•   bret.simmons@gmail.com
•   http://www.google.com/profiles/bret.simmons
•   www.bretlsimmons.com
•   http://bretsimmons.posterous.com/
•   www.twitter.com/drbret
•   http://www.linkedin.com/in/bretsimmons
•   http://www.facebook.com/bretsimmons
•   http://www.youtube.com/user/eustress
•   http://www.vimeo.com/bretsimmons
•   http://www.slideshare.net/bretlsimmons
Web 1.0, 2.0, 3.0


 Anticipatory
                 3

 Relational      2
 Informational
                 1
One-to-One
One-to-One


  One-to-Many
Many-To-Many
       New technologies are
       radically transforming
       the way we communicate

         Clay Shirky, 2009
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Content Marketing
Inbound Marketing
   Asset Marketing
Interruption
         vs.
Permission
Content
Conversation
 Community
Consistently
 Contribute
      Value
Transparency
Personal Branding Pronet Reno
Social Objects: Fuel of Many-To-Many

The reason two people are talking to each other
Social networks form around social objects, not the
other way around
                   Hugh MacLeod
Social Objects
• Documents
• Video
• Audio
• Pictures
• Presentations
Social objects are most
trusted when they are
shared among friends
Personal Branding Pronet Reno
Is your cart before your horse?
Social Media
You must be personal and conversant
Lead with value
Wrap the personal around your value
Value
          Not
       Personality



Remarkable
Name - Picture - Purpose
Order of Importance
 •   E-mail, Google Profile
 •   Linkedin
 •   Blog
 •   Twitter
 •   Facebook
 •   Other
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
FLOW
Active       Passive
• Twitter:   • Linkedin:
  River        Lake
• Blog:      • Facebook:
  Rain         Stream
Integrate
Personal Branding Pronet Reno
Lies

http://www.facebook.com/bretsimmons
How to not suck at Facebook
Twitter is a
broadcast medium
•Be yourself, not your business
•Link to your business or blog
•Contribute value
•Acknowledge value others contribute
•Introductions in Twitter, connections offline
•Be strategic
•Be patient!
Blogging
• Micro publishing platform
• Force yourself to become
  part of the conversation
• Best damn marketing tool
• Free
• Video
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Personal Branding Pronet Reno
Benefits of Blogging
• Clarity
• Consistency
• Challenge
• Community
• Commitment
What to blog about?

• Own your own business
• Work for someone else
Personal Branding Pronet Reno
Examples
•   Cody Witt
•   Lisa Drake
•   Jessica Torres
•   Tiffany Brown
•   Kati Nelson
•   Samantha Conway
•   Kristin Stith
•   Tahoe Mountain Sports
DO IT!
Questions?

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