2. Today
• Overview 4 courses in the series
• Principles of personal branding
• Inbound/content marketing
• Social objects
• Assignment for next time
• Questions
• Breaks
3. Introductions
• Name
• Three words
1. Professional ($$)
2. Personal (how you describe yourself)
3. Relational (how others describe you)
5. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your career
3. Proper operating principles are the
key to success
13. Brand Value
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)
19. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value
35. Social Objects: Fuel of Many-To-Many
The reason two people are talking to each other
Social networks form around social objects, not the
other way around
Hugh MacLeod
57. •Be yourself, not your business
•Link to your business or blog
•Contribute value
•Acknowledge value others contribute
•Introductions in Twitter, connections offline
•Be strategic
•Be patient!
58. Blogging
• Micro publishing platform
• Force yourself to become
part of the conversation
• Best damn marketing tool
• Free
• Video