1. Personal Branding Bret L. Simmons, Ph.D.

3. December 9-10, 2010 Reno, Nevada

4. My Brand (partial) simmonsb@unr.edu bret.simmons@gmail.com http://www.google.com/profiles/bret.simmons www.bretlsimmons.com http://bretsimmons.posterous.com/ www.twitter.com/drbret http://www.linkedin.com/in/bretsimmons http://www.facebook.com/bretsimmons http://www.youtube.com/user/eustress http://www.vimeo.com/bretsimmons http://www.slideshare.net/bretlsimmons

5. Simple Requests Turn ALL cell phones OFF Relax! Keep an open mind Ask questions Interact with me and your colleagues

6. Tentative Agenda Today Introduction to Personal Branding Philosophy and Operating Principles New Rules of Marketing Google profile Tomorrow – set up profiles LinkedIn, Blogging, Twitter, Facebook Buzz, Others?

7. Disclaimers 

8. Introductions: Show us your website

9. Are You Remarkable?

10. Excellence is a form of deviance DO things your peers are not willing to do

11. Permission

13. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)

14. Personal Brand The reasons why people spread the word about your value.

15. Value What you can do uniquely well to help others address issues or solve problems that matter to them

16. New business card www.namecheap.com

17. Web 1.0, 2.0, 3.0 3 2 1 Semantic Conversant Informational

18. Interruption vs. Permission

19. ContentandInboundMarketing

20. SEO?Expert Advice?

21. ContentConversation

22. Consistently Contribute Value

23. Name - Picture - Purpose

24. FLOW Active Twitter: River Blog: Rain Passive Linkedin: Lake Facebook: Stream

25. Integrate

29. Lies

32. Twitter is a broadcast medium

34. Link to your business or blog

35. Contribute value

36. Acknowledge value others contribute

37. Introductions in Twitter, connections offline

38. Be strategic

42. Blogging Micro publishing platform Force yourself to become part of the conversation Best damn marketing tool Free

50. Benefits of Blogging Clarity Consistency Challenge Community Commitment

51. What to blog about? Own your own business Work for someone else

52. Some Examples http://sheridanstoryart.com/ http://marketforcause.com/ http://michaellemons.wordpress.com/ http://professionaltrainer.wordpress.com/ http://renohomevoices.com/ http://www.outandaboutmarketing.com/ http://www.greatleadershipbydan.com/ http://michaelhyatt.com/

53. Social Media Revolution Link http://www.youtube.com/watch?v=NhPgUcjGQAw

54. DO IT!

55. Strategies

56. Questions?