Presentation for Nevada Center for Entrepreneurship and Technology (NCET), May 28, 2014

1. Bret L. Simmons, Ph.D.
NCET, May 28, 2014
Social Business

2. www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons

4. What do you want
to learn today?

6. Yesterday’s home runs
don’t win today’s games
Babe Ruth

9. Social Business
1. We are all ambassadors of our
increasingly social businesses
2. Digital Citizenship is a huge opportunity
and responsibility
3. Differentiate your digital citizenship by
building your personal brand and
demonstrating professional discretion

10. This isn’t just business,
it’s personal
Mitch Joel

11. Brand
• What is your message?
• Who controls your message?

18. Brand Value
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because they
don’t recognize your value.
(Seth Godin)

19. Value
What you can do uniquely
well to help others
address opportunities or
solve problems that
matter to them.

20. New business card
www.bluehost.com

21. HUB

22. Get online
and build
relational capacity

23. Relational Capacity
• Blog with current content
• Facebook Fan Page
• Twitter
• Senior leaders as professionally personal
ambassadors on at least one platform
(e.g. LinkedIn, Twitter, Facebook)
• Extras: Youtube, Pinterest, Flickr, etc.

24. If your website does not have a
blog, it’s missing the engine of
relational capacity

25. Digital Citizenship

26. Professionally
Personal Brand
Ambassadors

27. Professionally Personal
Everything you do reflects on your business

30. Never trust any site to
protect your privacy

31. • Never post anything, anytime, anywhere that
you would not be comfortable with anyone
seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable? If so,
don’t post it online
Operational Privacy

32. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your online presence to build
bridges, not walls

33. Professional Discretion
Just because you can post,
comment, share, like, etc. does not
mean that you should.

38. Why risk offending
anyone?

40. We don’t need Facebook or Twitter
to authenticate our lives

41. Social Media
You must be personal and conversant

42. Lead with value
Wrap the personal around your value

43. Consistently
Contribute
Value

44. Be clear, not cute

57. Summary
• Social business is here to stay.
• Strategic imperative to immerse yourself
in the process
• Start now, don’t quit
• Assuming responsibility for your digital
citizenship is good for your career and
your company

58. Questions?

59. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576