The document discusses the aging population in Lake Oswego, Oregon and what it means for local businesses. It notes that 42% of the population is over age 45 and 24% is over 55. As the population ages, requests for social services have increased 90% each year. The document advocates that businesses provide excellent customer service to older customers, including accommodations for physical and social changes related to aging. It recommends taking more time with customers, assisting further, and respecting older customers to build loyalty.

1. The Graying of Lake Oswego What does it mean to your business?

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