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How Agile Coaches
Help Us Win
The Agile Coach Role @ Spotify
Brendan Marsh

November 27, 2013
Inspiration for this talk
What is an agile coach
at Spotify?

What do
they do?

3

Why do we believe they
help us win?
4

24M active users.
6M paying subscribers.
20M songs.
Growing fast
30

3 years ago
Growing fast
Tribes
10

100

Provide fast and
reliable access to all
the world's music

250

30

Chapter

Chapter

Chapter

Enable high product
development speed
while maintaining a
highly available service

Chapter

P

P

P

P

Squad Squad Squad Squad

P

P

P

P

Squad Squad Squad Squad

Now
How do we scale?

7
Squad

•
Self-organizing
•
• Cross-functional
• 5-7 engineers, less than 10
Autonomous
•
“Feel like a mini-startup”

C
P
Provide fast and
reliable access to all
the world's music

Tribes
Chapter

Chapter

Chapter

Enable high product
development speed
while maintaining a
highly available service

Chapter

P

P

P

P

Squad Squad Squad Squad

P

P

P

P

Squad Squad Squad Squad
Squads
Scope of the Agile Coach
Individuals

Squads
Agile Coaches

Tribes
12

The agile coach
Our primary goal:
High performing
teams and a high
performing
organization
Motivated people...

building valuable,
quality products...

...fast!
How do we help them
reach high performance?
November 27, 2013
16

By going
above and beyond
the call of an
Agile Practitioner
Sprints
Scrum

XP

Planning Poker

User stories

We definitely do the basics...
Stand ups

Demos

Story Points

Kanban

Retrospectives
November 27, 2013
Agile - Lean
Practitioner

Lyssa Adkins - The Agile Coaching Competency Framework
Teaching
Mentoring

Lyssa Adkins - The Agile Coaching Competency Framework

Agile - Lean
Practitioner

Coaching
Facilitating
Teaching

Agile - Lean
Practitioner

Mentoring
Technical
Mastery
Lyssa Adkins - The Agile Coaching Competency Framework

Coaching
Facilitating

Business
Mastery

Transformational
Mastery
21

Some recent examples
of this in practice
1 on 1 coaching
- Team members
- Product owners
- Chapter leads
- Senior management

Coaching
Squad coaching

Agile - Lean
Practitioner
Teaching
Mentoring

Coaching
Facilitating

- During standups
- Retrospectives
- Planning meetings
- We’re part of the team

Technical
Mastery

Business
Mastery

Transformational
Mastery
Agile - Lean
Practitioner

Team offsite
- Full day(s) offsite
- Team building
- Problem Solving

Teaching
Facilitating
TDD/XP workshop
- 2 day workshop
- Facilitated by coach and CL
- Focus on engineering skills

Agile - Lean
Practitioner
Teaching
Facilitating
Technical
Mastery
Agile - Lean
Practitioner

PO book club
- Series of lunch and learns
- Challenges POs
- What is the impact of planned work?

Teaching
Facilitating

Business
Mastery
27

Putting it all
together
Section name

How do WE grow?
•Conferences / Meetups
•Training / Workshop
•Thought Leader Talks
•Mentoring
•Pairing
•Agile Practices Sharing
•Lean coffee
•Unconference

29
Section name

Recap
First level text
• Second level
– Third level
– Fourth level

Recap

30
Brendan Marsh
Agile coach
brendanm@spotify.com
@brendanmarsh
brendanmarsh.com

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How agile coaches help us win - the agile coach role @ spotify [lightning talk! 12min]