22. ic Snow
e class ter
By using th y Charac
Whit e, Disne has aligned
ine, IBM gram with
Story l en pro
th eir Gre we can all
so mething The idea is
y with. to digest
identif easy
sim ple and yone.
for an
26. Great Slides
T EL L A V I S UA L STO R Y
H A V E S I M P L E BA C K G R O U N D S
27. Great Slides
T EL L A V I S UA L STO R Y
H A V E S I M P L E BA C K G R O U N D S
U S E AP P R O P R I AT E F O NTS
28. Great Slides
T EL L A V I S UA L STO R Y
H A V E S I M P L E BA C K G R O U N D S
U S E AP P R O P R I AT E F O NTS
US E I MAG ES AS ILLUSTRATI O NS
29. Great Slides
T EL L A V I S UA L STO R Y
H A V E S I M P L E BA C K G R O U N D S
U S E AP P R O P R I AT E F O NTS
US E I MAG ES AS ILLUSTRATI O NS
30. ions of
ncarnat rams
Th e first i ign prog
keyn ote des re viewed as
( int) we sting
PowerPo le for po
a vehic mounts of
ma ssive a a screen.
inform ation on
31. Once upon a time, there was a little girl who lived in a village near the forest. Whenever she went out, the little girl wore a red riding cloak, so
everyone in the village called her Little Red Riding Hood. One morning, Little Red Riding Hood asked her mother if she could go to visit her
grandmother as it had been awhile since they'd seen each other. "That's a good idea," her mother said. So they packed a nice basket for Little
Red Riding Hood to take to her grandmother. When the basket was ready, the little girl put on her red cloak and kissed her mother goodbye.
"Remember, go straight to Grandma's house," her mother cautioned. "Don't dawdle along the way and please don't talk to strangers! The
woods are dangerous."
"Don't worry, mommy," said Little Red Riding Hood, "I'll be careful." But when Little Red Riding Hood noticed some lovely flowers in the woods,
she forgot her promise to her mother. She picked a few, watched the butterflies flit about for awhile, listened to the frogs croaking and then
picked a few more. Little Red Riding Hood was enjoying the warm summer day so much, that she didn't notice a dark shadow approaching
out of the forest behind her... Suddenly, the wolf appeared beside her. "What are you doing out here, little girl?" the wolf asked in a voice as
friendly as he could muster. "I'm on my way to see my Grandma who lives through the forest, near the brook," Little Red Riding Hood replied.
Then she realized how late she was and quickly excused herself, rushing down the path to her Grandma's house.
The wolf, in the meantime, took a shortcut... The wolf, a little out of breath from running, arrived at Grandma's and knocked lightly at the door.
"Oh thank goodness dear! Come in, come in! I was worried sick that something had happened to you in the forest," said Grandma thinking
that the knock was her granddaughter. The wolf let himself in. Poor Granny did not have time to say another word, before the wolf gobbled her
up! The wolf let out a satisfied burp, and then poked through Granny's wardrobe to find a nightgown that he liked. He added a frilly sleeping
cap, and for good measure, dabbed some of Granny's perfume behind his pointy ears.
A few minutes later, Red Riding Hood knocked on the door. The wolf jumped into bed and pulled the covers over his nose. "Who is it?" he
called in a cackly voice. "It's me, Little Red Riding Hood." "Oh how lovely! Do come in, my dear," croaked the wolf.
When Little Red Riding Hood entered the little cottage, she could scarcely recognize her Grandmother. "Grandmother! Your voice sounds so
odd. Is something the matter?" she asked. "Oh, I just have touch of a cold," squeaked the wolf adding a cough at the end to prove the point.
"But Grandmother! What big ears you have," said Little Red Riding Hood as she edged closer to the bed. "The better to hear you with, my
dear," replied the wolf. "But Grandmother! What big eyes you have," said Little Red Riding Hood.] "The better to see you with, my dear,"
replied the wolf. "But Grandmother! What big teeth you have," said Little Red Riding Hood her voice quivering slightly "The better to eat you
with, my dear," roared the wolf and he leapt out of the bed and began to chase the little girl.
Almost too late, Little Red Riding Hood realized that the person in the bed was not her Grandmother, but a hungry wolf. She ran across the
room and through the door, shouting, "Help! Wolf!" as loudly as she could.
A woodsman who was chopping logs nearby heard her cry and ran towards the cottage as fast as he could. He grabbed the wolf and made
him spit out the poor Grandmother who was a bit frazzled by the whole experience, but still in one piece. "Oh Grandma, I was so scared!"
sobbed Little Red Riding Hood, "I'll never speak to strangers or dawdle in the forest again." "There, there, child. You've learned an important
lesson. Thank goodness you shouted loud enough for this kind woodsman to hear you!"
The woodsman knocked out the wolf and carried him deep into the forest where he wouldn't bother people any longer. Little Red Riding Hood
and her Grandmother had a nice lunch and a long chat.
32. d bullet
e dreade ake
Then, th gan to t
point be otice how the
nce. N g Hood”
promine ed Ridin
“ Little R ndensed from
stor y is co raphs to
l parag ints.
severa ullet po
se veral b
33. • Little Red Riding Hood (LRRH) takes basket to Grandma
through woods
• Woods are dangerous
• Filled with animals
• LRRH stops to pick flowers
• Wolf sees LRRH and takes shortcut to Grandma’s House
• Eats Grandma before LRRH arrives
• Wolf dresses in Grandma’s gown and greets LRRH
• LRRH is a doofus and thinks Wolf is Grandma
• Wolf attacks LRRH
• Woodsman hears LRRH’s cries and kills Wolf with Axe
• Extracts Grandma from Wolf’s stomach intact
• LRRH and Grandma share treats from basket
34. ears, a
st few y rld of
I n the la n the wo
revo lution i sign has led
ation de f far more
present lusion o
to the inc d far fewer
ima ges an ing more
; creat morable
bullets and me
pro vocative ations.
p resent
35.
36.
37.
38.
39.
40.
41.
42.
43.
44. want to
e really f slides,
N ow, if w ower o
s the p 9 previous
harnes ke the
w e will ta tell the story in
ima ges and s, perhaps even
j w slide way that it
ust a fe n such a
one slide, i eart of what we
ts t o the h an do it
ge nd we c y....
o say. A odern wa
want t and m
i n a new
49. Now we hav
e a better
quality ima
ge of the
story of Lit
tle Red
Riding Hood
that
draws in ou
audience an r
their attend gets
tion!
50. Great Slides
T EL L A V I S UA L STO R Y
H A V E S I M P L E BA C K G R O U N D S
51. ghlight a t
nt to hi e that i
I f you wa ake sur
pictu re and m nence in the
takes promi dience,
your au with
ntion of from it
atte
don’t detract kgrounds.
d ng bac ite is
istracti ck or wh
S imple bla . . .
best
52.
53.
54.
55. to fade
starts very
Loo k how it e use a
away when w ured
simp le, text .
backgro und . .
56.
57. t what rehappens
ow look a it on mo
And, n we put
when e backg rounds
complica ted slid
60. eas, if
sticky id stick
Just as with lides to
t your s ence --
you wan our audi
with y ITY is key!
SI MPLIC
61. Great Slides
T EL L A V I S UA L STO R Y
H A V E S I M P L E BA C K G R O U N D S
U S E AP P R O P R I AT E F O NTS
62. use fo nts that
Gre at slides re:
a
SIMPLE
CLEAN
&
CONSI STENT
63. Great Slides
T EL L A V I S UA L STO R Y
H A V E S I M P L E BA C K G R O U N D S
U S E AP P R O P R I AT E F O NTS
US E I MAG ES AS ILLUSTRATI O NS
64. ce in the
differen ollars
Look at the rillion d
of one t it looks like
impact w what
when we sho d then with
with text an .
images
78. rful to
e powe he
Which is mor ting t
you lustra lion
? By il ne tril
conce pt of o , your
do isually ly to
llars v re like
a e is mo y the
udienc aded b
be persu e!
me ssag
79.
80.
81. we are on the
While ly high
su bject, use on e
ges! B
ity ima istort
qual
ca ot to d hat
reful n much t
t ge so
he ima ger clear --
it is no lon able!
and , thus , unus
89. an b e con crete
You c ling t o ou r
by a ppea
ense s (to uch,
s ight,
te, sm ell, s
tas
s ound)
90. AVOCADO
BOAT
BLANKET SELF ESTEEM
HAT JUSTICE
SKUNK PERSISTENCE
LAMP LOVE
TREE IMAGINE
SUNRISE TRUST
SKYSCRAPER PASSION
SAND DEVOTION
BOX DEDICATION
LIGHTBULB COMMITMENT
PANTS
LEMON
t
rac
Co
MILK
nc
ZEBRA st
re
Ab
e t
93. “WE WILL BUILD THE GREATEST
AIRPLANE EVER BUILT”
V.
“WE WILL BUILD AN AIRPLANE THAT SEATS 131
PASSENGERS, FLIES NONSTOP FROM MIAMI TO NEW
YORK CITY AND LANDS ON RUNWAY 4-22 AT LA
GUARDIA (A NOTORIOUSLY SHORT RUNWAY AND,
AT THAT TIME, FAR TOO SHORT FOR ANY
PASSENGER PLANE TO LAND).”
94. Do you h ave a
ty go od id ea of
pret plane
wh at ki nd of
plann ed to
they
b uild? Yes!!
95. HOW DO YOU MAKE
SOMETHING ABSTRACT LIKE
,
ACCOUNTING, A CONCRETE
EXPERIENCE?
96. HOW DO YOU MAKE
SOMETHING ABSTRACT LIKE
,
ARCHITECTURE, A
CONCRETE EXPERIENCE?
98. TELL A STORY WITH
THE EVIDENCE & USE
STATISTICS TO
ESTABLISH
RELATIONSHIPS
99. • Only 37% of employees have a clear
understanding of what their organization
is trying to achieve
100. • Only 37% of employees have a clear
understanding of what their organization
is trying to achieve
• Only one in five is enthusiastic about
their organization’s goals
101. • Only 37% of employees have a clear
understanding of what their organization
is trying to achieve
• Only one in five is enthusiastic about
their organization’s goals
• Only one in five have a clear “line of
sight” between their tasks and their
organization’s goals
102. • Only 37% of employees have a clear
understanding of what their organization
is trying to achieve
• Only one in five is enthusiastic about
their organization’s goals
• Only one in five have a clear “line of
sight” between their tasks and their
organization’s goals
• Only 15% feel their organization fully
enables them to execute key goals
103. • Only 37% of employees have a clear
understanding of what their organization
is trying to achieve
• Only one in five is enthusiastic about
their organization’s goals
• Only one in five have a clear “line of
sight” between their tasks and their
organization’s goals
• Only 15% feel their organization fully
enables them to execute key goals
• Only 20% fully trust their organization
104. • Only 37% of employees have a clear
understanding of what their organization
is trying to achieve
• Only one in five is enthusiastic about
their organization’s goals
• Only one in five have a clear “line of
sight” between their tasks and their
organization’s goals
• Only 15% feel their organization fully
enables them to execute key goals
• Only 20% fully trust their organization
Stephen Covey “The 8th Habit”
105. S Covey
tephen dibility
blishe s cre
esta ng his :
by putti
into c ontext
stat istics tion were
if ganiza . . .
the or team
as occer
106. • Only 4 of 11 players on the field know
which goal is theirs
107. • Only 4 of 11 players on the field know
which goal is theirs
• Only 2 of the 11 would care
108. • Only 4 of 11 players on the field know
which goal is theirs
• Only 2 of the 11 would care
• Only 2 of the 11 would know what
position they play and what they are
supposed to do
109. • Only 4 of 11 players on the field know
which goal is theirs
• Only 2 of the 11 would care
• Only 2 of the 11 would know what
position they play and what they are
supposed to do
• And all but two players would, in some
way, be competing against their own
team members rather than the opponent
110. • Only 4 of 11 players on the field know
which goal is theirs
• Only 2 of the 11 would care
• Only 2 of the 11 would know what
position they play and what they are
supposed to do
• And all but two players would, in some
way, be competing against their own
team members rather than the opponent
Stephen Covey “The 8th Habit”
125. A SHORTCUT
A MIRACLE
MONEY
SOCIAL SUCCESS
SAFETY
126. A SHORTCUT
A MIRACLE
MONEY
SOCIAL SUCCESS
SAFETY
EGO
127. A SHORTCUT
A MIRACLE
MONEY
SOCIAL SUCCESS
SAFETY
EGO
FUN
128. A SHORTCUT
A MIRACLE
MONEY
SOCIAL SUCCESS
SAFETY
EGO
FUN
PLEASURE
129. A SHORTCUT
A MIRACLE
MONEY
SOCIAL SUCCESS
SAFETY
EGO
FUN
PLEASURE
BELONGING
130. A SHORTCUT
A MIRACLE
MONEY
SOCIAL SUCCESS
SAFETY
EGO
FUN
PLEASURE
BELONGING
OR TAPPING INTO OUR FEAR OF
RELATED TO THE ABOVE THINGS
131.
132.
133.
134. Everyone is telling the same story
which means no one remembers
anyone’s story!
135.
136. are visually
Jennifer’s dirty hands
n any text box of
more interesting tha
.
words could ever be
nds = Brilliant
CEO and Muddy Ha
137. are visually
Jennifer’s dirty hands
n any text box of
more interesting tha
.
words could ever be
nds = Brilliant
CEO and Muddy Ha
Jennifer was
By po inting out that
company
9 year s old when the
ecomes three
started, she b
us
dimensional to
138. are visually The fo
Jennifer’s dirty hands years
nt used
in the
n any text box of is perf word f
more interesting tha sophist ect for inally a
. story t nd
words could ever be icated
an d j u elling.
nds = Brilliant mps of It
CEO and Muddy Ha at the f t he p is
reader age
Jennifer was
By po inting out that
company
9 year s old when the
ecomes three
started, she b
us
dimensional to
139. are visually The fo
Jennifer’s dirty hands years
nt used
in the
n any text box of is perf word f
more interesting tha sophist ect for inally a
. story t nd
words could ever be icated
an d j u elling.
nds = Brilliant mps of It
CEO and Muddy Ha at the f t he p is
reader age
Most of us won’t take
the time to stop and
Jennifer was read the text. That’s
By po inting out that the truth of it. But
company in this case, Jennifer’s
9 year s old when the Muddy hands
ecomes three create intrigue and inte
started, she b rest and makes me
us
dimensional to want to learn more ab
out her
140. are visually The fo
Jennifer’s dirty hands years
nt used
in the
n any text box of is perf word f
more interesting tha sophist ect for inally a
. story t nd
words could ever be icated
an d j u elling.
nds = Brilliant mps of It
CEO and Muddy Ha at the f t he p is
reader age
With just one shot, Backwoods has told a story
about their CEO. Today, most stories are told
this way, making your ability to tell your
story all the more important.
Most of us won’t take
the time to stop and
Jennifer was read the text. That’s
By po inting out that the truth of it. But
company in this case, Jennifer’s
9 year s old when the Muddy hands
ecomes three create intrigue and inte
started, she b rest and makes me
us
dimensional to want to learn more ab
out her
141. “CONSUMERS ARE ALL DIFFERENT ,
BUT ULTIMATELY THEY ALL WANT
THE SAME OUTCOME. THEY WANT
TO BE PROMOTED TO BE POPULAR,
,
TO BE HEALTHY, WEALTHY, AND WISE.
THEY WANT TO BE PLEASANTLY
SURPRISED AND HONESTLY
FLATTERED .”
S ETH G ODIN
