Why is Social Media so important today?
- Our society is undergoing significant changes: The search for relevant information rises
- We are always online… Businesses have to meet higher expectations!
- Conversation matters… and happens, with or without you!
Social Media is not a trend, but a business neccessity!
Hootsuite Tool Overview
Hootsuite. More Than Just Social Media Management - Social Media Convent Gdansk
1. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Hootsuite. More Than Just Social
Media Management
Social Media Convent – Gdańsk, 04-17-2015
Hootsuite Ambassador
@Brandsensations
François Benner
2. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
#SMConvent #Hootsuite
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Content
1. Why is Social Media so important today?
2. Hootsuite
a. Engagement
b. Listening
c. Analytics
d. Collaboration
e. Security
3. Key Takeaways
4. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
5. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Designed by Leverage – leveragenewagemedia.com
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Our society is undergoing significant changes:
• Free knowledges, accessible from everywhere
• Everyone can participate
• Overwhelming information
• Using instead of owning
• SaaS / Cloud-based applications
• Interest Communities
The search for relevant information rises
1. Why is Social Media so important today?
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We are always online…
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1. Why is Social Media so important today?
• We are always online…
• Gathering information is now possible 24/7 from any place
• Contacting other people is much easier
• Workplace transformation
• Changing nature of work
• Work-Life-Balance is of growing importance
Businesses have to meet higher expectations!
9. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
10. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
1. Warum ist Social Media wichtig?
Interaktive Infografik: http://pennystocks.la/internet-in-real-time
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1. Why is Social Media so important today?
• Conversation matters…
• Two-ways communication between consumers and brands
• Customers are now emancipated
• Conversation should not focus on the product anymore
• While the digitalization is evolving, people seek for relationships
• Previously B2C and B2B Today H2H (= Human to Human)
• Significance of loyalty and advocacy is rising
The conversation happens, with or without you!
12. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Social Media is not a
trend, but a
business
neccessity! @Brandsensations
13. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
2. Hootsuite
14. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
2. a. Engagement / Social Media Management
Schedule and manage your social outreach.
Engage with people across all your accounts
on one dashboard.
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Hootsuite Dashboard
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Member Overview
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Add Social Network
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Contacts Twitter Followers
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Streams on Dashboard
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Compose / User pop-up
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Schedule a post
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Scheduled Messages
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Past Scheduled
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Hootlet: Quickly & easily share content to your social networks from anywhere on the web.
• Post to Twitter, Facebook, LinkedIn (and more...): Post to multiple social networks with one click, saving
time and extending your reach.
• Schedule Your Posts. Perfectly: Be online even when you're not. Pick a time to post your message or
better yet, let Hootlet do it for you.
Hootlet
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App Directory
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2. b. Monitoring / Listening
Listen to your audience and learn to create
content they love.
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Filter out the noise
Create custom, targeted streams to see the conversations relevant to you as they unfold.
Search Streams
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Listen in multiple languages
Help your business scale globally by monitoring social conversations in up to 55 languages.
Search Streams
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Geolocate your searches
Monitor conversations across the globe or within your neighbourhood and be exactly where your audience is.
Search Streams
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Monitor the sentiment around your brand on Social Media
Example: smconvent :) containing “smconvent” with a positive attitude.
Search Streams
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2. c. Analytics / Reports
Get all the data about your social media
outreach and see it all on easy-to-read
reports.
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Create detailed social reports
Create custom reports with easy drag-and-drop layouts and share resultswith your entire organization.
Analytics
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See what content resonates and learn more about your audience
Measure clicks, likes, retweets and more to learn what content works and what content doesn’t.
Analytics
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2. d. Collaboration
Assign messages, create workflows, and
streamline communications with
collaborators and clients.
35. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Team collaboration, for better social media
Hootsuite makes it easier for your teams to work together to manage Twitter, Facebook and other social networks.
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Organization Management
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Assignments List
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As your team grows, Hootsuite is built to scale with you – helping you organize your company by team, region, and
department while delegating tasks and streamlining your team’s workflows.
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2. e. Security
Ensure your social media assets are safe
and locked down.
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Protect your valuable social accounts, secure your brand reputation
There's a reason why thousands of enterprises trust Hootsuite to protect their social media assets.
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Hootsuite's Security platform helps your organization meet regulatory guidelines, reduce the risk of employee error,
and protect against social media threats.
[Enterprise Version only] [Enterprise Version only] [Enterprise Version only]
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• Social Media is not a trend, but a business necessity.
• A professional Social Media approach is required!
• Relationships matter.
• Listen! Learn about your audience and your competitors.
• Involve your team in your activities. Give your brand a true identity.
• Stay curious about new tendencies and concepts in business and
technology: Each day brings new opportunities.
• Be ready to react quickly and keep the conversations alive.
3. Key Takeaways
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3 plans:
Free: Your social life in one easy place. (1 user, up to 3 networks, up to 2 RSS)
PRO: The social relationship platform that grows with your business.
Enterprise: Accelerate your business in the social media era.
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Hootsuite is available in polish too
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Dziękuję!
François Benner
@Brandsensations
Further information
www.brandsensations.com
Hootsuite Pro - 2 months free trial
incl. Hootsuite University
http://ow.ly/LDILE
Contact:
francois.benner@brandsensations.com
Valid through May 2015