SlideShare ist ein Scribd-Unternehmen logo
1 von 46
Downloaden Sie, um offline zu lesen
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Hootsuite. More Than Just Social
Media Management
Social Media Convent – Gdańsk, 04-17-2015
Hootsuite Ambassador
@Brandsensations
François Benner
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
#SMConvent #Hootsuite
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Content
1. Why is Social Media so important today?
2. Hootsuite
a. Engagement
b. Listening
c. Analytics
d. Collaboration
e. Security
3. Key Takeaways
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Designed by Leverage – leveragenewagemedia.com
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Our society is undergoing significant changes:
• Free knowledges, accessible from everywhere
• Everyone can participate
• Overwhelming information
• Using instead of owning
• SaaS / Cloud-based applications
• Interest Communities
 The search for relevant information rises
1. Why is Social Media so important today?
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
We are always online…
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
1. Why is Social Media so important today?
• We are always online…
• Gathering information is now possible 24/7 from any place
• Contacting other people is much easier
• Workplace transformation
• Changing nature of work
• Work-Life-Balance is of growing importance
 Businesses have to meet higher expectations!
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
1. Warum ist Social Media wichtig?
Interaktive Infografik: http://pennystocks.la/internet-in-real-time
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
1. Why is Social Media so important today?
• Conversation matters…
• Two-ways communication between consumers and brands
• Customers are now emancipated
• Conversation should not focus on the product anymore
• While the digitalization is evolving, people seek for relationships
• Previously B2C and B2B  Today H2H (= Human to Human)
• Significance of loyalty and advocacy is rising
 The conversation happens, with or without you!
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Social Media is not a
trend, but a
business
neccessity! @Brandsensations
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
2. Hootsuite
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
2. a. Engagement / Social Media Management
Schedule and manage your social outreach.
Engage with people across all your accounts
on one dashboard.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Hootsuite Dashboard
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Member Overview
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Add Social Network
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Contacts Twitter Followers
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Streams on Dashboard
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Compose / User pop-up
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Schedule a post
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Scheduled Messages
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Past Scheduled
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Hootlet: Quickly & easily share content to your social networks from anywhere on the web.
• Post to Twitter, Facebook, LinkedIn (and more...): Post to multiple social networks with one click, saving
time and extending your reach.
• Schedule Your Posts. Perfectly: Be online even when you're not. Pick a time to post your message or
better yet, let Hootlet do it for you.
Hootlet
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
App Directory
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
2. b. Monitoring / Listening
Listen to your audience and learn to create
content they love.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Filter out the noise
Create custom, targeted streams to see the conversations relevant to you as they unfold.
Search Streams
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Listen in multiple languages
Help your business scale globally by monitoring social conversations in up to 55 languages.
Search Streams
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Geolocate your searches
Monitor conversations across the globe or within your neighbourhood and be exactly where your audience is.
Search Streams
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Monitor the sentiment around your brand on Social Media
Example: smconvent :) containing “smconvent” with a positive attitude.
Search Streams
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
2. c. Analytics / Reports
Get all the data about your social media
outreach and see it all on easy-to-read
reports.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Create detailed social reports
Create custom reports with easy drag-and-drop layouts and share resultswith your entire organization.
Analytics
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
See what content resonates and learn more about your audience
Measure clicks, likes, retweets and more to learn what content works and what content doesn’t.
Analytics
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
2. d. Collaboration
Assign messages, create workflows, and
streamline communications with
collaborators and clients.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Team collaboration, for better social media
Hootsuite makes it easier for your teams to work together to manage Twitter, Facebook and other social networks.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Organization Management
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Assignments List
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
As your team grows, Hootsuite is built to scale with you – helping you organize your company by team, region, and
department while delegating tasks and streamlining your team’s workflows.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
2. e. Security
Ensure your social media assets are safe
and locked down.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Protect your valuable social accounts, secure your brand reputation
There's a reason why thousands of enterprises trust Hootsuite to protect their social media assets.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Hootsuite's Security platform helps your organization meet regulatory guidelines, reduce the risk of employee error,
and protect against social media threats.
[Enterprise Version only] [Enterprise Version only] [Enterprise Version only]
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
• Social Media is not a trend, but a business necessity.
• A professional Social Media approach is required!
• Relationships matter.
• Listen! Learn about your audience and your competitors.
• Involve your team in your activities. Give your brand a true identity.
• Stay curious about new tendencies and concepts in business and
technology: Each day brings new opportunities.
• Be ready to react quickly and keep the conversations alive.
3. Key Takeaways
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
3 plans:
Free: Your social life in one easy place. (1 user, up to 3 networks, up to 2 RSS)
PRO: The social relationship platform that grows with your business.
Enterprise: Accelerate your business in the social media era.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Hootsuite is available in polish too 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Dziękuję!
François Benner
@Brandsensations
Further information
www.brandsensations.com
Hootsuite Pro - 2 months free trial
incl. Hootsuite University
http://ow.ly/LDILE
Contact:
francois.benner@brandsensations.com
Valid through May 2015

Weitere ähnliche Inhalte

Ähnlich wie Hootsuite. More Than Just Social Media Management - Social Media Convent Gdansk

Sophie Jewry's presentation for the #EpicHootUp
Sophie Jewry's presentation for the #EpicHootUpSophie Jewry's presentation for the #EpicHootUp
Sophie Jewry's presentation for the #EpicHootUpChris Greenfield
 
If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely ...
If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely ...If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely ...
If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely ...Hootsuite
 
worldcupontwitterjune232014-140625113854-phpapp01
worldcupontwitterjune232014-140625113854-phpapp01worldcupontwitterjune232014-140625113854-phpapp01
worldcupontwitterjune232014-140625113854-phpapp01Christopher Trottier
 
How to Manage Social Media
How to Manage Social MediaHow to Manage Social Media
How to Manage Social Mediabuuteeq, inc.
 
Digital Marketing for #Eventprofs
Digital Marketing for #EventprofsDigital Marketing for #Eventprofs
Digital Marketing for #EventprofsAlex Vail
 
Social Hiring at Accenture - Purnima Kumar - Strategy Hub
Social Hiring at Accenture - Purnima Kumar - Strategy HubSocial Hiring at Accenture - Purnima Kumar - Strategy Hub
Social Hiring at Accenture - Purnima Kumar - Strategy HubSourcingAdda
 
Social Selling in the Real World
Social Selling in the Real WorldSocial Selling in the Real World
Social Selling in the Real WorldJohn Head
 
How to use Hootsuite?
How to use Hootsuite?How to use Hootsuite?
How to use Hootsuite?Xite Live
 
Working Your Way Around Hootsuite Dashboard
Working Your Way Around Hootsuite DashboardWorking Your Way Around Hootsuite Dashboard
Working Your Way Around Hootsuite DashboardMarites "Zheyme" Manahan
 
Wirral Business Fair Hootsuite Presentation
Wirral Business Fair Hootsuite PresentationWirral Business Fair Hootsuite Presentation
Wirral Business Fair Hootsuite PresentationJeanne Hatton
 
Destin Haynes | Be Local Everywhere: Bootstrapping Your Way to Global Brand L...
Destin Haynes | Be Local Everywhere: Bootstrapping Your Way to Global Brand L...Destin Haynes | Be Local Everywhere: Bootstrapping Your Way to Global Brand L...
Destin Haynes | Be Local Everywhere: Bootstrapping Your Way to Global Brand L...CM1TO
 
How to attend conferences vitually and build your social presence
How to attend conferences vitually and build your social presenceHow to attend conferences vitually and build your social presence
How to attend conferences vitually and build your social presenceSusan Visser
 
Wirral Business Fair Hootsuite Presentation
Wirral Business Fair Hootsuite PresentationWirral Business Fair Hootsuite Presentation
Wirral Business Fair Hootsuite PresentationJeanne Hatton
 
Engage investors with Social Media
Engage investors with Social MediaEngage investors with Social Media
Engage investors with Social MediaTom Wood
 
Social for business - Livability talk by TMW
Social for business - Livability talk by TMWSocial for business - Livability talk by TMW
Social for business - Livability talk by TMWBuckersphere
 
15 reasons why Hootsuite Pro is awesome
15 reasons why Hootsuite Pro is awesome15 reasons why Hootsuite Pro is awesome
15 reasons why Hootsuite Pro is awesomehootsuitepro
 
110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-react110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-reactAngus Fox
 

Ähnlich wie Hootsuite. More Than Just Social Media Management - Social Media Convent Gdansk (20)

Sophie Jewry's presentation for the #EpicHootUp
Sophie Jewry's presentation for the #EpicHootUpSophie Jewry's presentation for the #EpicHootUp
Sophie Jewry's presentation for the #EpicHootUp
 
If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely ...
If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely ...If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely ...
If You Use Twitter, You Must Read this #WorldCup Guide… You’ll Go Completely ...
 
worldcupontwitterjune232014-140625113854-phpapp01
worldcupontwitterjune232014-140625113854-phpapp01worldcupontwitterjune232014-140625113854-phpapp01
worldcupontwitterjune232014-140625113854-phpapp01
 
How to Manage Social Media
How to Manage Social MediaHow to Manage Social Media
How to Manage Social Media
 
Digital Marketing for #Eventprofs
Digital Marketing for #EventprofsDigital Marketing for #Eventprofs
Digital Marketing for #Eventprofs
 
Social Hiring at Accenture - Purnima Kumar - Strategy Hub
Social Hiring at Accenture - Purnima Kumar - Strategy HubSocial Hiring at Accenture - Purnima Kumar - Strategy Hub
Social Hiring at Accenture - Purnima Kumar - Strategy Hub
 
Social Selling in the Real World
Social Selling in the Real WorldSocial Selling in the Real World
Social Selling in the Real World
 
How to use Hootsuite?
How to use Hootsuite?How to use Hootsuite?
How to use Hootsuite?
 
John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012
 
Working Your Way Around Hootsuite Dashboard
Working Your Way Around Hootsuite DashboardWorking Your Way Around Hootsuite Dashboard
Working Your Way Around Hootsuite Dashboard
 
Wirral Business Fair Hootsuite Presentation
Wirral Business Fair Hootsuite PresentationWirral Business Fair Hootsuite Presentation
Wirral Business Fair Hootsuite Presentation
 
Destin Haynes | Be Local Everywhere: Bootstrapping Your Way to Global Brand L...
Destin Haynes | Be Local Everywhere: Bootstrapping Your Way to Global Brand L...Destin Haynes | Be Local Everywhere: Bootstrapping Your Way to Global Brand L...
Destin Haynes | Be Local Everywhere: Bootstrapping Your Way to Global Brand L...
 
How to attend conferences vitually and build your social presence
How to attend conferences vitually and build your social presenceHow to attend conferences vitually and build your social presence
How to attend conferences vitually and build your social presence
 
Wirral Business Fair Hootsuite Presentation
Wirral Business Fair Hootsuite PresentationWirral Business Fair Hootsuite Presentation
Wirral Business Fair Hootsuite Presentation
 
Hs sb
Hs sbHs sb
Hs sb
 
Engage investors with Social Media
Engage investors with Social MediaEngage investors with Social Media
Engage investors with Social Media
 
Social for business - Livability talk by TMW
Social for business - Livability talk by TMWSocial for business - Livability talk by TMW
Social for business - Livability talk by TMW
 
15 reasons why Hootsuite Pro is awesome
15 reasons why Hootsuite Pro is awesome15 reasons why Hootsuite Pro is awesome
15 reasons why Hootsuite Pro is awesome
 
110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-react110126 smart2011-ezone-monitor-react
110126 smart2011-ezone-monitor-react
 
Social Media and Apple
Social Media and AppleSocial Media and Apple
Social Media and Apple
 

Mehr von Brandsensations

Conversational Marketing - Digital Marketing Trends 2019
Conversational Marketing - Digital Marketing Trends 2019Conversational Marketing - Digital Marketing Trends 2019
Conversational Marketing - Digital Marketing Trends 2019Brandsensations
 
Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.
Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.
Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.Brandsensations
 
Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...
Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...
Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...Brandsensations
 
Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.
Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.
Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.Brandsensations
 
Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...
Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...
Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...Brandsensations
 
Social Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generieren
Social Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generierenSocial Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generieren
Social Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generierenBrandsensations
 
Inbound Lunch 4 - Anstatt Kaltakquise: Mit Marketing Automation Leads qualifi...
Inbound Lunch 4 - Anstatt Kaltakquise: Mit Marketing Automation Leads qualifi...Inbound Lunch 4 - Anstatt Kaltakquise: Mit Marketing Automation Leads qualifi...
Inbound Lunch 4 - Anstatt Kaltakquise: Mit Marketing Automation Leads qualifi...Brandsensations
 
Inbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer Website
Inbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer WebsiteInbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer Website
Inbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer WebsiteBrandsensations
 
Inbound Lunch 2 - Social Media als Vertriebsinstrument für KMUs
Inbound Lunch 2 - Social Media als Vertriebsinstrument für KMUsInbound Lunch 2 - Social Media als Vertriebsinstrument für KMUs
Inbound Lunch 2 - Social Media als Vertriebsinstrument für KMUsBrandsensations
 
Inbound Lunch 1 - Kommunikationskonzepte für KMUs
Inbound Lunch 1 - Kommunikationskonzepte für KMUsInbound Lunch 1 - Kommunikationskonzepte für KMUs
Inbound Lunch 1 - Kommunikationskonzepte für KMUsBrandsensations
 
Customer centric web design for successful Inbound Marketing
Customer centric web design for successful Inbound MarketingCustomer centric web design for successful Inbound Marketing
Customer centric web design for successful Inbound MarketingBrandsensations
 
Sind KMUs gezwungen, sich mit Social Media zu beschäftigen?
Sind KMUs gezwungen, sich mit Social Media zu beschäftigen?Sind KMUs gezwungen, sich mit Social Media zu beschäftigen?
Sind KMUs gezwungen, sich mit Social Media zu beschäftigen? Brandsensations
 
Hootsuite - Mehr als nur Social Media Management
Hootsuite - Mehr als nur Social Media ManagementHootsuite - Mehr als nur Social Media Management
Hootsuite - Mehr als nur Social Media ManagementBrandsensations
 
Was ist-inbound-marketing
Was ist-inbound-marketingWas ist-inbound-marketing
Was ist-inbound-marketingBrandsensations
 
What is-inbound-marketing
What is-inbound-marketingWhat is-inbound-marketing
What is-inbound-marketingBrandsensations
 

Mehr von Brandsensations (15)

Conversational Marketing - Digital Marketing Trends 2019
Conversational Marketing - Digital Marketing Trends 2019Conversational Marketing - Digital Marketing Trends 2019
Conversational Marketing - Digital Marketing Trends 2019
 
Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.
Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.
Inbound Lunch 8 - Social Media Recht: Chancen nutzen, Risiken minimieren.
 
Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...
Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...
Inbound Lunch 7 - Welchen Content für den Vertrieb? 10 Schritte für eine effe...
 
Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.
Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.
Inbound Lunch 6 - Wie und wann sollten wir mit Inbound Leads Kontakt aufnehmen.
 
Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...
Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...
Inbound Lunch 5 - Social Media für den Vertrieb - von sinnloser Zeitverschwen...
 
Social Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generieren
Social Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generierenSocial Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generieren
Social Media im B2B-Verkauf –wie Sie mit Xing heiße Leads generieren
 
Inbound Lunch 4 - Anstatt Kaltakquise: Mit Marketing Automation Leads qualifi...
Inbound Lunch 4 - Anstatt Kaltakquise: Mit Marketing Automation Leads qualifi...Inbound Lunch 4 - Anstatt Kaltakquise: Mit Marketing Automation Leads qualifi...
Inbound Lunch 4 - Anstatt Kaltakquise: Mit Marketing Automation Leads qualifi...
 
Inbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer Website
Inbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer WebsiteInbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer Website
Inbound Lunch 3 - Anstatt Kaltakquise: Online Lead Gen mit Ihrer Website
 
Inbound Lunch 2 - Social Media als Vertriebsinstrument für KMUs
Inbound Lunch 2 - Social Media als Vertriebsinstrument für KMUsInbound Lunch 2 - Social Media als Vertriebsinstrument für KMUs
Inbound Lunch 2 - Social Media als Vertriebsinstrument für KMUs
 
Inbound Lunch 1 - Kommunikationskonzepte für KMUs
Inbound Lunch 1 - Kommunikationskonzepte für KMUsInbound Lunch 1 - Kommunikationskonzepte für KMUs
Inbound Lunch 1 - Kommunikationskonzepte für KMUs
 
Customer centric web design for successful Inbound Marketing
Customer centric web design for successful Inbound MarketingCustomer centric web design for successful Inbound Marketing
Customer centric web design for successful Inbound Marketing
 
Sind KMUs gezwungen, sich mit Social Media zu beschäftigen?
Sind KMUs gezwungen, sich mit Social Media zu beschäftigen?Sind KMUs gezwungen, sich mit Social Media zu beschäftigen?
Sind KMUs gezwungen, sich mit Social Media zu beschäftigen?
 
Hootsuite - Mehr als nur Social Media Management
Hootsuite - Mehr als nur Social Media ManagementHootsuite - Mehr als nur Social Media Management
Hootsuite - Mehr als nur Social Media Management
 
Was ist-inbound-marketing
Was ist-inbound-marketingWas ist-inbound-marketing
Was ist-inbound-marketing
 
What is-inbound-marketing
What is-inbound-marketingWhat is-inbound-marketing
What is-inbound-marketing
 

Hootsuite. More Than Just Social Media Management - Social Media Convent Gdansk

  • 1. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Hootsuite. More Than Just Social Media Management Social Media Convent – Gdańsk, 04-17-2015 Hootsuite Ambassador @Brandsensations François Benner
  • 2. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. #SMConvent #Hootsuite
  • 3. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Content 1. Why is Social Media so important today? 2. Hootsuite a. Engagement b. Listening c. Analytics d. Collaboration e. Security 3. Key Takeaways
  • 4. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 5. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Designed by Leverage – leveragenewagemedia.com
  • 6. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Our society is undergoing significant changes: • Free knowledges, accessible from everywhere • Everyone can participate • Overwhelming information • Using instead of owning • SaaS / Cloud-based applications • Interest Communities  The search for relevant information rises 1. Why is Social Media so important today?
  • 7. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. We are always online…
  • 8. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 1. Why is Social Media so important today? • We are always online… • Gathering information is now possible 24/7 from any place • Contacting other people is much easier • Workplace transformation • Changing nature of work • Work-Life-Balance is of growing importance  Businesses have to meet higher expectations!
  • 9. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 10. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 1. Warum ist Social Media wichtig? Interaktive Infografik: http://pennystocks.la/internet-in-real-time
  • 11. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 1. Why is Social Media so important today? • Conversation matters… • Two-ways communication between consumers and brands • Customers are now emancipated • Conversation should not focus on the product anymore • While the digitalization is evolving, people seek for relationships • Previously B2C and B2B  Today H2H (= Human to Human) • Significance of loyalty and advocacy is rising  The conversation happens, with or without you!
  • 12. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Social Media is not a trend, but a business neccessity! @Brandsensations
  • 13. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 2. Hootsuite
  • 14. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 2. a. Engagement / Social Media Management Schedule and manage your social outreach. Engage with people across all your accounts on one dashboard.
  • 15. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Hootsuite Dashboard
  • 16. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Member Overview
  • 17. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Add Social Network
  • 18. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Contacts Twitter Followers
  • 19. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Streams on Dashboard
  • 20. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Compose / User pop-up
  • 21. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Schedule a post
  • 22. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Scheduled Messages
  • 23. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Past Scheduled
  • 24. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Hootlet: Quickly & easily share content to your social networks from anywhere on the web. • Post to Twitter, Facebook, LinkedIn (and more...): Post to multiple social networks with one click, saving time and extending your reach. • Schedule Your Posts. Perfectly: Be online even when you're not. Pick a time to post your message or better yet, let Hootlet do it for you. Hootlet
  • 25. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. App Directory
  • 26. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 2. b. Monitoring / Listening Listen to your audience and learn to create content they love.
  • 27. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Filter out the noise Create custom, targeted streams to see the conversations relevant to you as they unfold. Search Streams
  • 28. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Listen in multiple languages Help your business scale globally by monitoring social conversations in up to 55 languages. Search Streams
  • 29. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Geolocate your searches Monitor conversations across the globe or within your neighbourhood and be exactly where your audience is. Search Streams
  • 30. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Monitor the sentiment around your brand on Social Media Example: smconvent :) containing “smconvent” with a positive attitude. Search Streams
  • 31. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 2. c. Analytics / Reports Get all the data about your social media outreach and see it all on easy-to-read reports.
  • 32. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Create detailed social reports Create custom reports with easy drag-and-drop layouts and share resultswith your entire organization. Analytics
  • 33. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. See what content resonates and learn more about your audience Measure clicks, likes, retweets and more to learn what content works and what content doesn’t. Analytics
  • 34. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 2. d. Collaboration Assign messages, create workflows, and streamline communications with collaborators and clients.
  • 35. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Team collaboration, for better social media Hootsuite makes it easier for your teams to work together to manage Twitter, Facebook and other social networks.
  • 36. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Organization Management
  • 37. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Assignments List
  • 38. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. As your team grows, Hootsuite is built to scale with you – helping you organize your company by team, region, and department while delegating tasks and streamlining your team’s workflows.
  • 39. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 2. e. Security Ensure your social media assets are safe and locked down.
  • 40. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Protect your valuable social accounts, secure your brand reputation There's a reason why thousands of enterprises trust Hootsuite to protect their social media assets.
  • 41. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Hootsuite's Security platform helps your organization meet regulatory guidelines, reduce the risk of employee error, and protect against social media threats. [Enterprise Version only] [Enterprise Version only] [Enterprise Version only]
  • 42. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. • Social Media is not a trend, but a business necessity. • A professional Social Media approach is required! • Relationships matter. • Listen! Learn about your audience and your competitors. • Involve your team in your activities. Give your brand a true identity. • Stay curious about new tendencies and concepts in business and technology: Each day brings new opportunities. • Be ready to react quickly and keep the conversations alive. 3. Key Takeaways
  • 43. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. 3 plans: Free: Your social life in one easy place. (1 user, up to 3 networks, up to 2 RSS) PRO: The social relationship platform that grows with your business. Enterprise: Accelerate your business in the social media era.
  • 44. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 45. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Hootsuite is available in polish too 
  • 46. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate. Dziękuję! François Benner @Brandsensations Further information www.brandsensations.com Hootsuite Pro - 2 months free trial incl. Hootsuite University http://ow.ly/LDILE Contact: francois.benner@brandsensations.com Valid through May 2015

Hinweis der Redaktion

  1. Always looking for and developing solutions.