What is SEO (Search Engine Optimization)?

1. What is SEO?
Presented by Seattle Organic SEO Marketing Services LLC

2. What SEO is not (for our purposes)

Yes, it is a Korean
last name

Seasoned Equity
Offering

3. SEO is also NOT

Google Adwords
(PPC Marketing,
Paid Inclusion)

Google Adsense
(Contextual Ads)

Banner Advertising

Paid Online Solutions

4. SEO = Search Engine Optimization

Search engine
optimization (SEO) is
the process of
improving the visibility
of a website in search
engines via the
"organic" or un-paid
("natural") search
results

5. Why do you need to Optimize
your Websites for Google+
• There are billions of webpages out there
• Search Engines are trying to give you the
“relevant” information out there germane to
your search
• If they are truly an “organic search engine” like
Google is, they want to make it democratic
• Thus, setting up the 200+ rules & you needing
to try your best to make it the “most relevant”

6. Great Websites Sometimes Fail to
Show up On Major Search Engines
• Common misconception is
that a good website
automatically ranks high in
search engines
• Despite people raving about the service
& product, this vendor being very strong,
the website being on the Internet for 7+
years, great reviews from past clients and
industry publications, the site ranks
#11,259,561th
• This site did rank #1 for one phrase:
“derek wong photography”, but guess
how many times people search for it?

7. Obviously...
• You want to be found as a business
• People don't search through multiple pages
and sometimes don't even scroll “below the
fold” and so if you're not in position #1, 2 or
3...
• Plus, it could improve your reputation if you
are the first result for highly sought after
searches
• Yellow Pages & Old Big Directories are Dying

8. And...

Online Retail Sales have
grown over 400% to
$134 billion in 2000-09

Average Consumer spends
$2500/yr on the Internet (US)

85% of the households in
the U.S. use the Internet

Mobile Devices will
only add to the
Internet growth!!!

9. S(E)O What?
• You could be losing
out on hundreds of
thousands of dollars
of free online
advertising
• NO free leads
• NO free branding
• NO exposure

10. S(E)O now what?

Read “The Anatomy of a Large-Scale Hypertextual Web Search
Engine” by the founders of Google & track the changes that have
occurred since 1998 hopefully helping you learn many of the
200+ factors affecting your website's rankings

Sifting through the hundreds of thousands of documents, blog
posts, and websites writing about SEO & applying it your site

Spending the next few years at least figuring out what empirically
works and what does not

Keeping your fingers crossed that your web developer
understood something about SEO when making your site

OR finding a Top Seattle SEO Marketing Firm to help you out