Love is in the air, particularly for Android users. Average Android conversion increased 8% in the two weeks leading up to Valentine’s Day, while iOS conversion only increased 3%.

1. MOBILE COMMERCE INDEX
FEBRUARY 2015
BRANDING BRAND
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2. 2
VISITS
In February 2015, mobile devices generated 55% of all online visits, a 15% increase from February 2014.
FEB
2014 29%
48%
19%
Mobile
TabletSmartphoneTotal Visits: 113,545,036
52%
Desktop
40%
55%
15%
Mobile
TabletSmartphoneTotal Visits: 116,600,230
FEB
2015
45%
Desktop
Compared to February 2014, desktop’s share of total online visits decreased 13%; smartphone’s share increased 38%.
YEAR-OVER-YEAR CHANGE IN MARKET SHARE
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; February 1 - 28, 2014 & 2015
Desktop
13%
Tablet
21%
Smartphone
38%
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3. brandingbrand.com
REVENUE
3
In February 2015, mobile devices generated 31% of all online revenue, a 24% increase from February 2014.
Compared to February 2014, desktop’s share of total online revenue decreased 8%; smartphone’s share increased 55%.
YEAR-OVER-YEAR CHANGE IN MARKET SHARE
Desktop
8%
Tablet
0%
Smartphone
55%
Total Revenue: $230,398,673
75% Desktop
25%
M
obile
FEB
2014
11%
Smartphone
Total Revenue: $231,976,167
69% Desktop
31%
Mobile
FEB
2015
17%
Smartphone
Tablet
14%
Tablet
14%
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; February 1 - 28, 2014 & 2015 brandingbrand.com

4. 4
YEAR-OVER-YEAR CHANGE IN GROWTH RATE
Desktop
1%
Tablet
11%
Smartphone
28%
CONVERSION
FEBRUARY 2014 FEBRUARY 2015
2.98%
Desktop DesktopSmartphone SmartphoneTablet Tablet
3.00%
1.02%
2.20%
0.80%
1.99%
In February 2015, the average mobile conversion across all industries was 1.61%, a 15% increase from February 2014.
Compared to February 2014, smartphone conversion increased 28%.
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; February 1 - 28, 2014 & 2015 brandingbrand.com

5. 5
FEBRUARY 2015 TRENDS
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Data Used
75 U.S. Smartphone Sites on Branding Brand’s Platform; February 1 - 28, 2015
women
menjacket
dress
baptism
necklace
diamond
blackwhitesweater
birthdayparty blue
pants
bootsvalentines
pearl
planner
bag
ring
locket
leathergift
gold
hoodie
shoes
case
shirt
snow
charmwatchwallet
keychain
street
rose
From February 1 - 13, the most-searched terms on mobile
gifting sites included: boots, necklace, diamond, ring, and gold.
In the two weeks leading up to Valentine’s Day, average Android
conversion increased 8%; iOS conversion increased 3%.
COMPARING CONVERSION TOP SEARCHES
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6. 6
QUICK HIGHLIGHTS
ABOUT THE MOBILE COMMERCE INDEX
The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites
specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies
commerce and consumer trends across samples of Branding Brand clients in various industries, including
apparel, health and beauty, and home goods.
In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers
around the world.
• In February 2015, mobile devices generated
55% of all online visits. (pg 2)
• In February 2015, mobile devices generated
31% of all online revenue. (pg 3)
• Compared to February 2014, smartphone
conversion increased 28%. (pg 4)
• Compared to February 2014, desktop’s share of
total online visits decreased 13%; smartphone’s
share increased 38%. (pg 2)
• Compared to February 2014, desktop’s
share of total online revenue decreased 8%;
smartphone’s share increased 55%. (pg 3)
• In the two weeks leading up to Valentine’s Day,
average Android conversion increased 8%; iOS
conversion increased 3%. (pg 5)
• From February 1 - 13, the most-searched
terms on mobile gifting sites included: boots,
necklace, diamond, ring, and gold. (pg 5)
• In February 2015, the average mobile conversion
across all industries was 1.61%. (pg 4)
brandingbrand.com
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