SlideShare ist ein Scribd-Unternehmen logo

11 ingredients for a great b2b brand brief - Brand chemistry

•
•
Brand chemistry
Brand chemistry

In the same way that you wouldn’t try to whip up a croquembouche without knowing the recipe, any brand agency really worth their fees wouldn’t start a brand project for your company before they have complete picture of what makes your business and your customers tick. So what information do you need to provide? Here are Brand chemistry's 11 ingredients for a great b2b brand brief. To find out more about how we can help you amplify your b2b brand, visit http://www.brandchemistry.com.au.

Marketing
1 von 14
Downloaden Sie, um offline zu lesen
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry
11 ingredients for a great b2b brand brief - Brand chemistry

Empfohlen

Zimbabwe Slide Show
Zimbabwe Slide ShowZimbabwe Slide Show
Zimbabwe Slide Showguesta03de8
 
zimbabwe economy
zimbabwe economyzimbabwe economy
zimbabwe economyKaran Mehta
 
Country Presentation on Zimbabwe
Country Presentation on Zimbabwe Country Presentation on Zimbabwe
Country Presentation on Zimbabwe Aziza Faryal
 
Zimbabwe Culture
Zimbabwe CultureZimbabwe Culture
Zimbabwe Culturetwcheer
 
American School Life
American School LifeAmerican School Life
American School LifeMolly Woods
 
Presentation Zimbabwe
Presentation ZimbabwePresentation Zimbabwe
Presentation ZimbabweMrPibb132
 
Education system in usa
Education system in usaEducation system in usa
Education system in usaProtik Roy
 
The American Education System
The American Education SystemThe American Education System
The American Education Systemmartateacher3y5
 

Empfohlen

Zimbabwe Slide Show
Zimbabwe Slide ShowZimbabwe Slide Show
Zimbabwe Slide Showguesta03de8
 
zimbabwe economy
zimbabwe economyzimbabwe economy
zimbabwe economyKaran Mehta
 
Country Presentation on Zimbabwe
Country Presentation on Zimbabwe Country Presentation on Zimbabwe
Country Presentation on Zimbabwe Aziza Faryal
 
Zimbabwe Culture
Zimbabwe CultureZimbabwe Culture
Zimbabwe Culturetwcheer
 
American School Life
American School LifeAmerican School Life
American School LifeMolly Woods
 
Presentation Zimbabwe
Presentation ZimbabwePresentation Zimbabwe
Presentation ZimbabweMrPibb132
 
Education system in usa
Education system in usaEducation system in usa
Education system in usaProtik Roy
 
The American Education System
The American Education SystemThe American Education System
The American Education Systemmartateacher3y5
 
African cultures ppt
African cultures pptAfrican cultures ppt
African cultures pptsonyameverett
 
American education system
American education systemAmerican education system
American education systematsarikova
 
Africa presentation 1
Africa presentation 1Africa presentation 1
Africa presentation 1John Peter Holly
 
Junk food
Junk foodJunk food
Junk foodAvinash Bhondwe
 
Top 10 Tips for Getting a Good Night's Sleep
Top 10 Tips for Getting a Good Night's SleepTop 10 Tips for Getting a Good Night's Sleep
Top 10 Tips for Getting a Good Night's SleepDana-Farber Cancer Institute
 
How Stress Affects Your Body
How Stress Affects Your BodyHow Stress Affects Your Body
How Stress Affects Your BodyEason Chan
 
Zimbabwe in Crisis
Zimbabwe in CrisisZimbabwe in Crisis
Zimbabwe in CrisisDaniel Hrstich
 
Junk food and it's side effects
Junk food and it's side effectsJunk food and it's side effects
Junk food and it's side effectssuman105
 
2016 Global Food Trends
2016 Global Food Trends2016 Global Food Trends
2016 Global Food TrendsMSL
 
How To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersHow To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersDave Kerpen
 
In fast food wars, scale matters
In fast food wars, scale mattersIn fast food wars, scale matters
In fast food wars, scale mattersBloomberg LP
 
Adelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationAdelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationBrand chemistry
 
Adelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways PresentationAdelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways PresentationBrand chemistry
 
Adelaide HUG June 2019
Adelaide HUG June 2019Adelaide HUG June 2019
Adelaide HUG June 2019Brand chemistry
 
Adelaide HUG February 19
Adelaide HUG February 19Adelaide HUG February 19
Adelaide HUG February 19Brand chemistry
 
Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018Brand chemistry
 
8 Secrets to designing viral inforgraphics
8 Secrets to designing viral inforgraphics8 Secrets to designing viral inforgraphics
8 Secrets to designing viral inforgraphicsBrand chemistry
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 

Weitere ähnliche Inhalte

Andere mochten auch

African cultures ppt
African cultures pptAfrican cultures ppt
African cultures pptsonyameverett
 
American education system
American education systemAmerican education system
American education systematsarikova
 
How Stress Affects Your Body
How Stress Affects Your BodyHow Stress Affects Your Body
How Stress Affects Your BodyEason Chan
 
Junk food and it's side effects
Junk food and it's side effectsJunk food and it's side effects
Junk food and it's side effectssuman105
 
2016 Global Food Trends
2016 Global Food Trends2016 Global Food Trends
2016 Global Food TrendsMSL
 
How To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersHow To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersDave Kerpen
 
In fast food wars, scale matters
In fast food wars, scale mattersIn fast food wars, scale matters
In fast food wars, scale mattersBloomberg LP
 

Andere mochten auch (11)

African cultures ppt
African cultures pptAfrican cultures ppt
African cultures ppt
 
American education system
American education systemAmerican education system
American education system
 
Africa presentation 1
Africa presentation 1Africa presentation 1
Africa presentation 1
 
Junk food
Junk foodJunk food
Junk food
 
Top 10 Tips for Getting a Good Night's Sleep
Top 10 Tips for Getting a Good Night's SleepTop 10 Tips for Getting a Good Night's Sleep
Top 10 Tips for Getting a Good Night's Sleep
 
How Stress Affects Your Body
How Stress Affects Your BodyHow Stress Affects Your Body
How Stress Affects Your Body
 
Zimbabwe in Crisis
Zimbabwe in CrisisZimbabwe in Crisis
Zimbabwe in Crisis
 
Junk food and it's side effects
Junk food and it's side effectsJunk food and it's side effects
Junk food and it's side effects
 
2016 Global Food Trends
2016 Global Food Trends2016 Global Food Trends
2016 Global Food Trends
 
How To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for JewelersHow To Get Real ROI From Social Media for Jewelers
How To Get Real ROI From Social Media for Jewelers
 
In fast food wars, scale matters
In fast food wars, scale mattersIn fast food wars, scale matters
In fast food wars, scale matters
 

Mehr von Brand chemistry

Adelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationAdelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationBrand chemistry
 
Adelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways PresentationAdelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways PresentationBrand chemistry
 
Adelaide HUG February 19
Adelaide HUG February 19Adelaide HUG February 19
Adelaide HUG February 19Brand chemistry
 
Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018Brand chemistry
 
8 Secrets to designing viral inforgraphics
8 Secrets to designing viral inforgraphics8 Secrets to designing viral inforgraphics
8 Secrets to designing viral inforgraphicsBrand chemistry
 

Mehr von Brand chemistry (6)

Adelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationAdelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots Presentation
 
Adelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways PresentationAdelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways Presentation
 
Adelaide HUG June 2019
Adelaide HUG June 2019Adelaide HUG June 2019
Adelaide HUG June 2019
 
Adelaide HUG February 19
Adelaide HUG February 19Adelaide HUG February 19
Adelaide HUG February 19
 
Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018Adelaide Hubspot User Group (HUG) 24 October 2018
Adelaide Hubspot User Group (HUG) 24 October 2018
 
8 Secrets to designing viral inforgraphics
8 Secrets to designing viral inforgraphics8 Secrets to designing viral inforgraphics
8 Secrets to designing viral inforgraphics
 

Kürzlich hochgeladen

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsCristian Manafu
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 

Kürzlich hochgeladen (20)

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Prezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media TrendsPrezentare Brandfluence 2023 - Social Media Trends
Prezentare Brandfluence 2023 - Social Media Trends
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentation
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies