This document provides an overview of Brand Boutique, a marketing communications agency that focuses on business-to-business (B2B) and business-to-professional (B2P) brands. The summary highlights that Brand Boutique aims to fill a void by understanding businesses whose customers are other professionals or businesses. It then provides examples of the agency's strengths and offerings, which include marketing solutions, brand building, customer data management, marketing campaigns, collateral creation, and events. The document also includes case studies showcasing the agency's work in areas like field surveys, demand generation, product pre-launch campaigns, and product launches.

1. Brand Boutique
Corporate Presentation

2. Why another Marketing Communications
agency?
“The pond is already full; there are fishes of all sizes
and colors. Yet there is a dearth of agencies who can
understand the business of businesses whose
customers are either professionals or other
businesses. We are here to fill this void and offer
result-oriented marketing, brand communications and
customer contact solutions.”

3. Two spices: Chili and Saffron
Red: Creatively attracts attention
Hot: Highlights core values to create strong mindshare
Spicy: Creates cool, young and contemporary positioning
Burns: Successfully leaves back a strong recall
These are the strengths of agencies dealing with
CONSUMER brands
Medicine: Provides solutions to problems
Food dye: Highlights fact-based events to drive results
Seasoning: Creates professional positioning
Expensive: Successfully creates a premium perception
These are the strengths of agencies dealing with B2B
and B2P brands
WE ARE A SAFFRON AGENCY!

4. Whom do we serve?
Technology Financial Services Telecommunications

5. What are they looking for?
• Marketing solutions
– Demand creation
– Lead generation
• Brand solutions
– Perception building
– Thought leadership
• Customer contact solutions
– Sourcing, managing and maintaining customer data
– Inside sales and response management

6. Our offering
• Marketing Data Management: We source, manage and
maintain marketing data to generate business leads. Our
services include: field research, database creation and
management, response management and lead generation.
• Marketing Campaigns: We devise and implement
campaigns across all media channels (print, electronic,
mobile and social media). We use a combination of tools to
communicate key messages, form perceptions and
ultimately create demand. The tactics include: direct mail,
email, face2face and call center. Our door-openers with the
use of offers and props have been admired by several
clients and their customers.

7. Our offering
• Collateral Creation: We create sales-winning collaterals
that are crisply written and well designed. This includes:
websites, brochures, whitepapers, case studies and
newsletters. We also write thought leadership articles and
media releases.
• Events & Exhibitions: We offer full-event management
services for product launches, conferences & seminars,
sales and dealer meets and awards functions.
• Specialized Programs: We can create unique
engagement programs for your stakeholders. It could be an
employee and channel engagement programs or CSR
program or loyalty program.

8. Our offering
• Outsourced Marketing Manager: With tight head counts and
occasional need for temp marketing professionals, our outsourced
marketing manager program comes in very handy. We provide an
experienced professional who can work as part of your team for 4
full days per month. We charge a monthly retainer fee while
ensuring that the confidentiality of your business is maintained.
Your outsourced marketing manager can take up need based
projects and assist you with:
– Strategy formulation
– Secondary research
– Copywriting and collateral development
– Campaign planning and management
– Event planning, management and coordination
– Supplier management

9. Case Studies

10. Case Study: Field survey for National
Science and Technology Management
Information System (NSTMIS)
• Professionals at Brand Boutique have completed the
NSTMIS’ field study in Mumbai for the pan India project of
‘Study of skilled man power requirement in India’. This
is a government of India undertaking
• The job involved:
– Interviewing 200 IT & Telecom companies (Technology head
was to be interviewed)
– Interviewing 100 mid-level IT and 20 mid-level telecom
professionals
– The scope of project was restricted to those companies whose
HQ is in Mumbai
Results: The project was tightly managed for timely
completion; the following response rate was recorded: 70%
from tier – I & 30% from tier – II companies

11. Case Study: Demand creation & lead generation
Salesforce.com engaged Brand Boutique for their demand creation and lead
generation initiative. Their objective was to generate 100 new sign-ups from
a database of 1000 companies.
• A three-tier direct marketing
campaign was devised
• Campaign Theme: CRM solutions
are key to survival of your business
– Phase 1: An eDM was sent to
prospects
– Phase 2: To further create impact
and communicate value propositions,
a DM accompanied by a prop (large
toy dinosaur) was sent
– Phase 3: In this phase we followed-
up with a round of phone calls and
passed over qualified leads
Result: We captured 280 leads and sent it to Salesforce.com
of which 100 were converted in to sales

12. Case Study: Product pre-launch campaign
FINO & NCR engaged Brand Boutique to run a pre-launch campaign for
their innovative micro-deposit solution. Their objective was to communicate
the solution benefits without unveiling the actual solution
• Campaign Theme: Save Small;
Save Smart
• We created an eDM campaign
that highlighted benefits for end
consumers while providing
strong business reasons for
adopting the micro-deposit
solution
• The eDM had links to the launch
event website and offline RSVP
details
Result: We received about 180 registration (from website,
over emails and at the inbound call center

13. Case Study: Product launch
FINO & NCR engaged Brand Boutique to manage
their launch event for their innovative micro-deposit
solution. Brand Boutique provided the following:
• Pre-event campaigns and RSVP
• Venue selection, branding & creation of dual theme stage
• Collateral design & give-away procurement
• Registration desk management
• Creative launch skit

14. Collateral development: Newsletters, brochures,
flyers, case studies, product videos and whitepapers

15. Thank you