Most marketers rely on data and analytics to guide strategic decisions about who to target, when and where. Often, these critical data points include things like demographics, consumer buying history, and search history. But, there are tons of sources of data out there that marketers aren’t using -- data points that provide a treasure trove of useful information about real-time trends. Marketers can use this information to create contextually relevant ads, which ultimately resonate better with consumers than standard, cookie-cutter messaging. We've compiled a list of 23 ways to use these real-time data "signals" for smarter social media marketing.

1. 23 Ideas For
Real Time
Twitter Ads
Using Open Signals

2. Fact: Twitter activity does not
happen in a vacuum.
Signals and indicators from the outside world – such as
inventory, traffic, TV ads, even the weather outside – can
have a profound effect on the consumer behavior inside of
Twitter.
If you aren’t designing Twitter campaigns with these
signals in mind…

3. You’re missing out on a huge
opportunity!
With Open Signals, you marketers can link
Twitter ad campaigns to any outside data feed.
✔ Inventory ✔ Coupon redemptions
✔ Traffic ✔ Weather
✔ TV Commercials ✔ Trending Topics

4. Want to learn more?
Lets look at some examples of real-time
Twitter ads you can run
using Open Signals

5. ECOMMERCE

6. Increase Website
Traffic
If website traffic drops more than 5 percent
its daily average, drive more visits by
showing ads to a targeted audience on
Twitter.
01.

7. Shopping Cart
Abandonment
If a customer abandons their shopping cart
on your website, remind them what items
they’re missing out on with a Tweet.
02.

8. Inventory-based
Promotions
If a specific product goes on sale, generates
positive margins, and you have more than
50 in stock, trigger a Promoted Tweet.
03.

9. RETAIL

10. Quickly Move Surplus
Product
You sell a lot of products with short shelf
lives. Whenever you have a surplus, trigger
a Promoted Tweet with a discount to sell it
quickly.
04.

11. Get Ahead of the
Competition
Whenever your competitor runs a huge
sale, trigger a price-match guarantee ad on
Twitter. Set it to deactivate when the sale
ends.
05.

12. Get More In-Store Foot
Traffic
If in-store foot traffic drops below average,
show geo-targeted Tweets to everyone on
Twitter within a 10-mile radius.
06.

13. TRAVEL

14. Fill Up Your Empty
Hotel Rooms
Whenever you have a last-minute hotel
room cancellation, trigger a Promoted
Tweet immediately to advertise the
vacancy.
07.

15. Take Advantage of
Airfare Sales
If flights to the Caribbean drop below $300,
advertise a beach vacation package to all
your Twitter followers and customers.
08.

16. Demonstrate Your
Reliability
Whenever your competitors planes are
delayed, trigger Promoted Tweets within a
25-mile radius of that airport to advertise
your own stellar reliability.
09.

17. MOBILE

18. Increase Mobile App
Downloads
Whenever downloads of your mobile app
drop below average, activate a Twitter
campaign targeted to mobile users.
10.

19. Keep Mobile App Users
Engaged
If a user hasn’t logged into your app for
more than five days, give them a gentle
nudge with a Promoted Tweet.
11.

20. Trigger or Pause Ads
Via SMS
The CEO emails you - you need to pause an
active Twitter campaign ASAP! Text
“Pause” to a pre-determined number to
instantly pause your ads.
12.

21. TRENDING
CONVERSATIONS

22. Support the Winning
Team
It’s Ohio vs. Oregon, and Ohio scores a
touchdown! Celebrate the win by triggering
Tweets for Ohio jerseys (excluding Oregon
fans, of course).
13.

23. Respond to Transit
Delays
Public transit is delayed (again!). Activate
ads to promote your ride-sharing service
within 5 miles of the delay.
14.

24. Take Advantage of Organic
Post Performance
Automatically promote your best content by
triggering ads whenever a Tweet passes a pre-
determined threshold for organic performance.
15.

25. Tap into #Hashtags
OMG #TaylorSwift is totally trending right
now. Show her followers where they can
buy her latest CD.
16.

26. TELEVISION

27. Zero in on the Right
Audience
If a TV show is popular in certain regions,
show geo-targeted Promoted Tweets for a
similar show during the commercial breaks.
17.

28. Be Multi-channel in
Real-time
You’re promoting a new movie.
Synchronize your ad campaigns so that the
movie trailer appears on Twitter within two
seconds of airing on TV.
18.

29. Vanquish Your
Competition
Every time your competitors’ ads show on
TV, trigger your ads to appear on Twitter in
the same regions, at the same time.
19.

30. OTHER REAL-TIME
SIGNALS

31. Be a Customer Service
Rockstar
If call center volume is unusually high,
trigger Promoted Tweets to your customers
that direct them to your online support
page.
20.

32. Stay Tuned to the
Markets
If stocks are going up, advertise a free
online trading account. If they’re going
down, advertise a fixed rate CD account.
21.

33. Change With the
Weather
If odds of hazardous weather are high in
any of 40,000 targeted metro areas, show
Promoted Tweets for homeowners
insurance.
22.

34. Sell Out a Music Show
When the number of available tickets to a
music show dips below 50, show last-
chance Tweets (and stop them as soon as
the last ticket sells).
23.

35. Ready to learn how to utilize
real-time signals in your
Promoted Tweets?
Contact Us
To Get Started