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Effective online marketing for the tourism industry

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Bold Horizon
Bold Horizon

The value of Social Media can be substantially extended by combining it with other online marketing platforms, allowing today’s tourism marketer to reach a wider target audience and generate measurable results. This presentation was given to the Hamilton Waikato NZ Regional Tourism Conference by Wayne Attwell, Online Marketing Strategist at Bold Horizon.

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Growing Your Tourism Business Through an Online Presence Wayne Attwell Online Brand Strategist - Bold Horizon
The World is Changing ,[object Object],[object Object],[object Object],[object Object]
Help! I Need to be Found
It’s All About Your Website (well, most of it)
Tracking Online Performance
Tracking Online Performance
Using Search Engines ,[object Object],[object Object],[object Object],[object Object],P.S. Google owns YouTube…hmm
Content is King ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Hot & What’s Not
Marketing Your Content ,[object Object],[object Object]
Start Spreading the Word
Use all of the Channels
There is No Free Lunch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Paying For All This Stuff
The Best Job in the World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Quick History Lesson ,[object Object]

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Effective online marketing for the tourism industry