So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.

1. Verge Lisbon
So(Pho)LoMo
Nuno Santos
Ogilvy Paris - Head of Mobile
BrandEmotivity - Partner, Strategy
Lisbon, 6 June 2011
Friday, 8 June 12

2. So, lets get started...
Friday, 8 June 12

3. So, lets get started...
So (Pho) Lo Mo
Friday, 8 June 12

4. John Doerr
Venture Capitalist
Partner at KPCB
Friday, 8 June 12

5. The “magic” intersection
Social Local
Mobile
Friday, 8 June 12

6. The world’s Third Nation Social Local
Mobile
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7. The world’s Third Nation Social Local
Mobile
Source: Mashable
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8. 160 Million Professionals Social Local
Mobile
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9. The fastest ever social network growth Social Local
Mobile
Friday, 8 June 12

10. Social TV Social Local
Mobile
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11. While watching TV
iPad Smartphone
12% 13%
7%
10%
41%
46%
11%
13%
24%
24%
Daily Several times Week Several times month Once a month or less Never
Source: Nielsen Q2 2011
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12. The precursor of “Local” Social Local
Mobile
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13. 83 million subscribers - 16 million buy deals Social Local
Mobile
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14. Livingsocial just raised 25 million dollars Social Local
Mobile
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15. Community buying power Social Local
Mobile
Friday, 8 June 12

16. Fund beyond ROI Social Local
Mobile
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17. If your business is for the community Social Local
Mobile
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18. 4 million active users - 1 billion rewards Social Local
Mobile
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19. Enabling Local Businesses Social Local
Mobile
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20. Social, Local, Mobile Gamification! Social Local
Mobile
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21. Started as “neighbours helping neighbours” Social Local
Mobile
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22. Everyone can become a “Gigwalker” Social Local
Mobile
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23. Social Local
Mobile
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24. Community
Enablement
Facebook Around me
1 Billion members Near my heart
Social Local
Permanent Mobile Permanent
Social Context Geographic Context
1.3 Billion
3G Connections
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25. So (Pho) Lo Mo
Friday, 8 June 12

26. Path / Pinterest / Facebook...
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27. Tell amazing stories...
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28. That inspire people...
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29. ... and get people to inspire other people...
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30. SoLoMo
The Structure
Social Local
Mobile
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31. SoLoMo (Pho)
The Structure (Pho) The Essence
The Story. The Brand.
Social Local
Mobile
Friday, 8 June 12

32. Thank you!
Obrigado!
nuno.santos@ogilvy.com
nuno.santos@BrandEmotivity.com
London Paris Singapore Shanghai
Friday, 8 June 12