1. FINDING SUCCESS
IN TODAY’S MUSIC INDUSTRY:
Leveraging Your Live Performance
GETTING GIGS & FINDING AN AGENT
 DIY Strategies
 The Elusive Booking Agent
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

2. Featured Panelists
 Bram
PARTNER INDIEHITMAKER (MODERATOR)
 INDIEHITMAKER.COM | @BRAM_ROCKS
 David Codr
FOUNDER, MUSICPAGE.COM
 MUSICPAGE.COM | @DCODR
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

3. Getting Gigs & Finding An Agent
TOUR SMART
Tour to cover costs
 This will set the pace at which you need to be touring,
retro fit the amount of time on the road
to meet your financial needs
(not vice-versa)
 Ideal schedule: 3 weeks ON / 2 weeks OFF
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

4. Getting Gigs & Finding An Agent
TOUR SMART
Create Market Strategy:
4 Market vs. 8 Market – weekly, bi-monthly, monthly
 Mix Bar & College
 Include In-Store performances and live radio promos
 Make yourself available for special events & festivals
 Promote while touring / Face-Time with potential fans
brings best results
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

5. Getting Gigs & Finding An Agent
TOUR SMART
Make every show count:
 Post calendar listings to all major sites
 www.artistdata.com (this site will syndicate dates to other sites)
 www.musicpage.com
 www.songkick.com
 www.jambase.com
 www.reverbnation.com
 www.eventful.com
 Report your music sales to SoundScan:
 Online & Retail: Download This Free Report
 At your shows: www.indiehitmaker.com
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

6. Getting Gigs & Finding An Agent
TOUR SMART
Make every show count:
 Sell yourself
 First and foremost, mind blowing musical performances are the
fastest way to a fan’s pocket book but you must also:
 Plug your merch throughout the show
 Send your front man to the merch table right after the show
 Create demand for your brand and product
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

7. Getting Gigs & Finding An Agent
TOUR SMART
Make every show count:
 Provide pre and post event content to
stay connected with fans
 Social Networking
 Free live exclusive content (music/video)
 Contests
 Street Teams
 Fan involvement
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

8. Getting Gigs & Finding An Agent
SPEND $ TO MAKE $
Spend $ On Your Marketing
 Marketing that costs dollars will most likely help you
more with less effort than free marketing which yields
little results while taking up too much time
Know the difference between:
 Buzz, Hype, Publicity, Promotion & Exposure (BHPPE)
Selling merch at low costs increases BHPPE
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

9. Getting Gigs & Finding An Agent
DIY Booking
 Everything you need to know about booking a show
 Services & tools
 Musicpage.com
 Reverbnation
 SonicBids
 Planittour.com
 Tips, tricks & strategies to getting gigs
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker

10. Getting Gigs & Finding An Agent
Finding an Agent
 When is the right time
 Pros & Cons
 Independent vs. agency
 Booking agent’s do not
 Manage your band
 Advance shows
 Do not collect your money
 How not to find them
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker