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Social Media 101 For Business

Practical Tips On How To Use
Twitter, Facebook, and LinkedIn
To Get More Customers
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
“50% of all Canadians Now Have a
   Social Networking Profile”
            July 14, 2011

  • 86% have a Facebook profile
  • 19% have a Twitter profile
  • 14% have a LinkedIn profile
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
Why Use Social Media for Business?

• Brand awareness
• Credentials showcase
• Search engine
  authority (SEO)
• Directory listing
• Small budget media
• Network marketing




                                     5
5 Practical Tips On Using Social
Media To Get More Customers
1. Claim your listings

2. Complete your profiles

3. How sharing content works

4. Why it’s not about you

5. Handling customer comments
What Do People Find When They
Are Searching For You?
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
1. Claim Your Listing
Free Listings      Social Media          Website
 Google Places     Facebook             www.name.com
 YellowPages.ca    LinkedIn
 Yelp.ca           Twitter
 411.ca


                   Effort & Investment
2. Play By Their Rules &
Complete Your Profiles
•   Put in your value proposition in your headlines
•   Include your picture
•   Include contact information like your phone
    number and address
•   Target relevant keywords
•   Ensure your privacy settings are set to public




                                                      10
3. How Sharing
Content Works
Customers Start With A Problem
Content’s “Social” Reach




       The Average Facebook User has 155 Friends
4. Why It’s Not About You
About Brides Content   About Us Content
Creating Customer-Centric Content
1. Target your audience
2. Determine their wants, needs
   & pains?
3. Focus on a short list of wants, needs
   & pains you can help with?
4. Start by sharing 3rd party content
  – Articles
  – Blog posts
  – Insider information
Credentializing Your Expertise



                           By Sharing
                            Findable,
                             Useful,
                           Relevant,
                             Content
5. Handling Customer Comments




  https://biz.yelp.com/support/responding_to_reviews
Tips for Responding To Reviews
• Don’t bother – negative reviews add credibility
  to your positive reviews
• Solicit additional positive reviews from your fans
• If you must, respond with empathy and facts
• Take customer service issues offline
• Never fight back online,
Next Steps
• Setting Up Your Facebook Page
  http://www.openforum.com/articles/how-to-set-up-a-facebook-page
• LinkedIn Best Practices
  http://www.slideshare.net/BrainRider/10-linkedin-best-practices-for-b2b-
  sales-and-marketing
• How To Get Started Using Twitter
  https://support.twitter.com/groups/31-twitter-basics/topics/104-
  welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-
  started-using-twitter
• Yelp For Business: 4 Steps for Success
  http://mashable.com/2010/03/20/yelp-for-business/
21


For More Information
        BrainRider offers Best Practice Marketing
             Info, Workshops and Solutions

  email info@brainrider.com

  Get free resources at brainrider.info

  For tips read our blog.brainrider.com

  Follow us at twitter.com/brainrider

  Visit us on linkedin.com/company/brainrider

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RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011

  • 1. Social Media 101 For Business Practical Tips On How To Use Twitter, Facebook, and LinkedIn To Get More Customers
  • 3. “50% of all Canadians Now Have a Social Networking Profile” July 14, 2011 • 86% have a Facebook profile • 19% have a Twitter profile • 14% have a LinkedIn profile
  • 5. Why Use Social Media for Business? • Brand awareness • Credentials showcase • Search engine authority (SEO) • Directory listing • Small budget media • Network marketing 5
  • 6. 5 Practical Tips On Using Social Media To Get More Customers 1. Claim your listings 2. Complete your profiles 3. How sharing content works 4. Why it’s not about you 5. Handling customer comments
  • 7. What Do People Find When They Are Searching For You?
  • 9. 1. Claim Your Listing Free Listings Social Media Website  Google Places  Facebook  www.name.com  YellowPages.ca  LinkedIn  Yelp.ca  Twitter  411.ca Effort & Investment
  • 10. 2. Play By Their Rules & Complete Your Profiles • Put in your value proposition in your headlines • Include your picture • Include contact information like your phone number and address • Target relevant keywords • Ensure your privacy settings are set to public 10
  • 12. Customers Start With A Problem
  • 13. Content’s “Social” Reach The Average Facebook User has 155 Friends
  • 14. 4. Why It’s Not About You
  • 15. About Brides Content About Us Content
  • 16. Creating Customer-Centric Content 1. Target your audience 2. Determine their wants, needs & pains? 3. Focus on a short list of wants, needs & pains you can help with? 4. Start by sharing 3rd party content – Articles – Blog posts – Insider information
  • 17. Credentializing Your Expertise By Sharing Findable, Useful, Relevant, Content
  • 18. 5. Handling Customer Comments https://biz.yelp.com/support/responding_to_reviews
  • 19. Tips for Responding To Reviews • Don’t bother – negative reviews add credibility to your positive reviews • Solicit additional positive reviews from your fans • If you must, respond with empathy and facts • Take customer service issues offline • Never fight back online,
  • 20. Next Steps • Setting Up Your Facebook Page http://www.openforum.com/articles/how-to-set-up-a-facebook-page • LinkedIn Best Practices http://www.slideshare.net/BrainRider/10-linkedin-best-practices-for-b2b- sales-and-marketing • How To Get Started Using Twitter https://support.twitter.com/groups/31-twitter-basics/topics/104- welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get- started-using-twitter • Yelp For Business: 4 Steps for Success http://mashable.com/2010/03/20/yelp-for-business/
  • 21. 21 For More Information BrainRider offers Best Practice Marketing Info, Workshops and Solutions email info@brainrider.com Get free resources at brainrider.info For tips read our blog.brainrider.com Follow us at twitter.com/brainrider Visit us on linkedin.com/company/brainrider