6. Blogging Phases
• Setup: Define objectives, goals & community. Start
social media listening.
• Getting Started: Create an editorial calendar & idea
list. Choose your technology and analytics package.
• Post & Outreach: Write & distribute content to
audience.
• Refine: Monitor analytics and optimize approach.
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7. Activity: Strategy - Group
• Objective: What are your objectives for blogging? How
does this fit into your overall communications strategy?
• Getting Started: How will the writing and posting be
performed? Who is performing the tasks involved and
when?
• Post and Outreach: How are you going to distribute your
content? Did you find new audiences through social
media listening? Can you guest blog or syndicate content
in an out-of-the-box way?
• Refine: Are you reaching your goals? What can be
improved?
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8. Activity: Post Ideas - Group
• Topic: What’s important to your communities? What are you
trying to communication?
• First Person/Approachable Voice: What’s a personable or soft
way to approach this?
• Time Specific: Is there something new to say?
• Format:What’s easier to create: text, audio, photos, or videos?
• Edge: What’s the headline? How can you foster engagement?
• Length: Be concise with lists or bullet points. How can you
catch the “scanners”?
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19. Resources & Articles
• Paid Content: The 3 pieces that are turning
WordPress into a platform
• The Ultimate List of Blogging Platforms,
Blog Software, Free and Paid (100+!)
• Who’s Blogging What?
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