Weitere ähnliche Inhalte Ähnlich wie 5 Ways To Use On Line Tools To Drive More Sales Ähnlich wie 5 Ways To Use On Line Tools To Drive More Sales (20) Mehr von Brad Tornberg (13) 5 Ways To Use On Line Tools To Drive More Sales1. 5 Ways to Use Online Tools to
Drive More Sales
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2. Some telling facts
• ROBO is real (Comscore)
• Search for local business info online
before venturing out
– 81% of the 18-34 year-old age bracket
– 69% of the 35-59 year-old age bracket
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3. Some telling facts
• 44% of online consumers said that one of
the most important features a website
could add is the ability to speak with
someone in the middle of their online
research.
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4. And, some more fun facts
• Where consumers go first when
searching for a local business: (Comscore)
– 33% Search Engines
– 23% Print Yellow Pages
– 22% Internet Yellow Pages
– 13% Local Sites
– 9% Other (i.e. mobile, social)
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5. The Marketing HourglassTM
Know • Who and how, ads, referrals, networking
Like • Website, blog content, social media,
Trust • SEO, webinars, marketing materials, white papers
Try • Workshops, evaluations, demo, DIY
training, starter
Buy • Service team, new customer kit
Repeat • Post project review, cross selling, customer
events
Refer • Champion events, partner intros, peer2peer
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6. What we’ll cover today
• Online calls to action
• O2O advertising
• Networked networking
• Local social groups
• Online and on the go
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7. 1) Online calls to action
• Free pass
• Free session
• Coupon or trial
• Click to call/chat
• Schedule now
• Directions
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8. Free pass
• Form – Wufoo
• PDF ticket
• Bring a friend/guest
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9. Free session
• Form – Wufoo
• PDF ticket
• Bring a friend/guest
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10. Coupon or trial
• Traditional coupon
• www.coupontank.com
• Sample
• Evaluation
• Gift certificate
• Would you refer us
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11. Click to call/chat
• Pricing/quote
• Liveperson
• BoldChat
• Olark
• Directions
• Inventory
• Availability
• Content sample
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13. Schedule now
• Push and pull
• GenBook
• Schedulicity
• ClickBook
• Right now
•I don’t use the phone
• Find the perfect time
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14. Schedule now
• Agendize
• Appointments
• Click to call
• Call tracking
• Social sharing
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15. Directions
• Google Maps
• aardvarkmap.net
• Batchgeo.com
• Turn by turn
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16. 2) O2O advertising
• Google Adwords
• Google Places
• Facebook targeting
• Landing pages
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18. Google Places
• Add images
• Video
• Brands
• Print coupons
• Mobile coupons
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19. Facebook targeting
• Location
• Age
• Interests
• Competitor
Image: AllFacebook.com
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20. Landing pages
• Specific to ad
• Specific to platform
• Specific to CTA
• Specific to suburb
• unbounce
• Optimizely
• Premise
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21. 3) Networked networking
• Connect offline and online
• SocialCRM
• Leads groups
• Referral platform
• MeetUp
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22. Connect offline and online
• Who’s attending
• Ditch the biz cards
• Facebook
• LinkedIn
• Twitter
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23. Social CRM
• Connect customers
• BatchBook
• Nimble
• ACT!/Outlook
• Rapportive/Gmail
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24. Leads groups
• Start your own
• Enable technology
• localbase
• Meet monthly
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25. Referral platform
• Recruit specialties
• Location interviews
• Group blog
• Group event
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26. MeetUp
• Topicof interest
• Community host
• Enable marketing
• Charge small amount
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27. 4) Local social groups
• Own a topic
• LinkedIn
• MeetUp
• Mining data
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28. Own a topic
• Not self-interest
• Localspin
• Community managers
• Go offline
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29. LinkedIn
• Topic
• Recruit
• Model
• Manage
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30. Mining data
• Twitter Search
• Twellowhood
• Placeblogger
• Google Alerts
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31. 5) Online and on the go
• Claim your location
• Create and test an offer
• Be group coupon ready
• Create a checkin game
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32. Claim your location
• Twitter
• Facebook
• Bizon LinkedIn
• Yelp
• Gowalla
• Foursquare
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33. Create and test an offer
• Foursquare
• Newbie
• Mayor
• Checkin
• Flash
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34. Be group coupon ready
• Groupon
• LivingSocial
• Google Offers
• Check the attitude
• Capture data
• Have a club
• Think next sale
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35. Create a checkin game
• Foursquare scavenger
• Instagram punch card
• Twitpic contest
• Partner loyalty
• Not for profit
• scvngr.com/builder
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37. What we covered today
• Online calls to action
• O2O advertising
• Networked networking
• Local social groups
• Online and on the go
@ducttape