SlideShare ist ein Scribd-Unternehmen logo
1 von 37
Downloaden Sie, um offline zu lesen
5 Ways to Use Online Tools to
  Drive More Sales




@ducttape
Some telling facts
• ROBO is real (Comscore)
• Search for local business info online
  before venturing out
    – 81% of the 18-34 year-old age bracket
    – 69% of the 35-59 year-old age bracket




@ducttape
Some telling facts
• 44% of online consumers said that one of
  the most important features a website
  could add is the ability to speak with
  someone in the middle of their online
  research.




@ducttape
And, some more fun facts
• Where consumers go first when
  searching for a local business: (Comscore)
    – 33% Search Engines
    – 23% Print Yellow Pages
    – 22% Internet Yellow Pages
    – 13% Local Sites
    – 9% Other (i.e. mobile, social)



@ducttape
The Marketing HourglassTM
            Know     • Who and how, ads, referrals, networking




             Like    • Website, blog content, social media,




            Trust    • SEO, webinars, marketing materials, white papers




             Try     • Workshops, evaluations, demo, DIY
                       training, starter




             Buy     • Service team, new customer kit




            Repeat   • Post project review, cross selling, customer
                       events



            Refer    • Champion events, partner intros, peer2peer



@ducttape                © Duct Tape Marketing – all rights reserved
What we’ll cover today
     • Online calls to action
     • O2O advertising
     • Networked networking
     • Local social groups
     • Online and on the go




@ducttape
1) Online calls to action
     • Free pass
     • Free session
     • Coupon or    trial
     • Click to call/chat
     • Schedule now
     • Directions


@ducttape
Free pass
     • Form –  Wufoo
     • PDF ticket
     • Bring a friend/guest




@ducttape
Free session
     • Form –  Wufoo
     • PDF ticket
     • Bring a friend/guest




@ducttape
Coupon or trial
     • Traditional coupon
            • www.coupontank.com

     • Sample
     • Evaluation
     • Gift certificate
            • Would   you refer us


@ducttape
Click to call/chat
     • Pricing/quote
            • Liveperson
            • BoldChat
            • Olark

     • Directions
     • Inventory
     • Availability
     • Content sample
@ducttape
Click to call/chat




@ducttape
Schedule now
     • Push      and pull
            • GenBook
            • Schedulicity
            • ClickBook

     • Right now
     •I don’t use the phone
     • Find the perfect time


@ducttape
Schedule now
     • Agendize
            • Appointments
            • Click to call
            • Call tracking
            • Social sharing




@ducttape
Directions
     • Google Maps
            • aardvarkmap.net
            • Batchgeo.com

     • Turn by turn




@ducttape
2) O2O advertising
     • Google Adwords
     • Google Places
     • Facebook targeting
     • Landing pages




@ducttape
Google AdWords




@ducttape
Google Places
     • Add images
     • Video
     • Brands
     • Print coupons
     • Mobile coupons




@ducttape
Facebook targeting
     • Location
     • Age
     • Interests
     • Competitor

                    Image: AllFacebook.com




@ducttape
Landing pages
     • Specific to ad
     • Specific to platform
     • Specific to CTA
     • Specific to suburb
            • unbounce
            • Optimizely
            • Premise




@ducttape
3) Networked networking
     • Connect offline and online
     • SocialCRM
     • Leads groups
     • Referral platform
     • MeetUp




@ducttape
Connect offline and online
     • Who’s attending
     • Ditch the biz   cards
     • Facebook
     • LinkedIn
     • Twitter




@ducttape
Social CRM
     • Connect customers
            • BatchBook
            • Nimble
            • ACT!/Outlook
            • Rapportive/Gmail




@ducttape
Leads groups
     • Start your own
     • Enable technology
            • localbase

     • Meet monthly




@ducttape
Referral platform
     • Recruit specialties
     • Location interviews
     • Group blog
     • Group event




@ducttape
MeetUp
     • Topicof interest
     • Community host
     • Enable marketing
     • Charge small amount




@ducttape
4) Local social groups
     • Own  a topic
     • LinkedIn
     • MeetUp
     • Mining data




@ducttape
Own a topic
     • Not self-interest
     • Localspin
     • Community managers
     • Go offline




@ducttape
LinkedIn
     • Topic
     • Recruit
     • Model
     • Manage




@ducttape
Mining data
     • Twitter Search
     • Twellowhood
     • Placeblogger
     • Google Alerts




@ducttape
5) Online and on the go
     • Claim your location
     • Create and test an offer
     • Be group coupon ready
     • Create a checkin game




@ducttape
Claim your location
     • Twitter
     • Facebook
     • Bizon LinkedIn
     • Yelp
     • Gowalla
     • Foursquare


@ducttape
Create and test an offer
     • Foursquare
            • Newbie
            • Mayor
            • Checkin
            • Flash




@ducttape
Be group coupon ready
     • Groupon
     • LivingSocial
     • Google        Offers
            • Check the attitude
            • Capture data
            • Have a club
            • Think next sale




@ducttape
Create a checkin game
     • Foursquare scavenger
     • Instagram punch card
     • Twitpic contest
     • Partner loyalty
     • Not for profit
     • scvngr.com/builder


@ducttape
Create a checkin game




@ducttape
What we covered today
     • Online calls to action
     • O2O advertising
     • Networked networking
     • Local social groups
     • Online and on the go




@ducttape

Weitere ähnliche Inhalte

Was ist angesagt?

Secrets of social media roi
Secrets of social media roiSecrets of social media roi
Secrets of social media roirobpetersen
 
Class 1 - Intro to Social Media
Class 1 - Intro to Social MediaClass 1 - Intro to Social Media
Class 1 - Intro to Social Mediaprds129
 
Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)Eoin Kennedy
 
Build Your Online Presence
Build Your Online PresenceBuild Your Online Presence
Build Your Online PresenceJenny Nixon
 
PRDS 129 Facebook
PRDS 129 FacebookPRDS 129 Facebook
PRDS 129 Facebookprds129
 
The role of social media and online communication in developing and growing...
The role of social media and online  communication in developing and  growing...The role of social media and online  communication in developing and  growing...
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
 
5 Ways to Engage with Online Consumers
5 Ways to Engage with Online Consumers5 Ways to Engage with Online Consumers
5 Ways to Engage with Online ConsumersCole Information
 
Search and social - Where is is all going
Search and social - Where is is all goingSearch and social - Where is is all going
Search and social - Where is is all goingSite-Seeker, Inc.
 
Social media strategy feb 16 fastershire
Social media strategy feb 16 fastershireSocial media strategy feb 16 fastershire
Social media strategy feb 16 fastershireAlice Jennings
 
Social Media and Digital Marketing
Social Media and Digital MarketingSocial Media and Digital Marketing
Social Media and Digital MarketingMaura Neill
 
Social media overview and action ideas.pptx
Social media overview and action ideas.pptxSocial media overview and action ideas.pptx
Social media overview and action ideas.pptxLeading Results, Inc
 
Blog Marketing and Advertising as a Business
Blog Marketing and Advertising as a BusinessBlog Marketing and Advertising as a Business
Blog Marketing and Advertising as a BusinessJanette Toral
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryHall Internet Marketing
 
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingSmarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingJami Beaton Eidsvold
 
Becoming a Blogger Entrepreneur
Becoming a Blogger EntrepreneurBecoming a Blogger Entrepreneur
Becoming a Blogger EntrepreneurJanette Toral
 
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media EntrepreneurBecoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media EntrepreneurJanette Toral
 
Good Design Matters In Social Media
Good Design Matters In Social MediaGood Design Matters In Social Media
Good Design Matters In Social MediaErica Bogdan
 
Must know facts if you are advertising on facebook
Must know facts  if you are  advertising on facebookMust know facts  if you are  advertising on facebook
Must know facts if you are advertising on facebookRachappa Bandi
 

Was ist angesagt? (20)

Secrets of social media roi
Secrets of social media roiSecrets of social media roi
Secrets of social media roi
 
Class 1 - Intro to Social Media
Class 1 - Intro to Social MediaClass 1 - Intro to Social Media
Class 1 - Intro to Social Media
 
Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)Facebook advanced compressed (nx power lite)
Facebook advanced compressed (nx power lite)
 
Build Your Online Presence
Build Your Online PresenceBuild Your Online Presence
Build Your Online Presence
 
PRDS 129 Facebook
PRDS 129 FacebookPRDS 129 Facebook
PRDS 129 Facebook
 
The role of social media and online communication in developing and growing...
The role of social media and online  communication in developing and  growing...The role of social media and online  communication in developing and  growing...
The role of social media and online communication in developing and growing...
 
Digital engagement
Digital engagementDigital engagement
Digital engagement
 
5 Ways to Engage with Online Consumers
5 Ways to Engage with Online Consumers5 Ways to Engage with Online Consumers
5 Ways to Engage with Online Consumers
 
Search and social - Where is is all going
Search and social - Where is is all goingSearch and social - Where is is all going
Search and social - Where is is all going
 
Social media strategy feb 16 fastershire
Social media strategy feb 16 fastershireSocial media strategy feb 16 fastershire
Social media strategy feb 16 fastershire
 
Social Media and Digital Marketing
Social Media and Digital MarketingSocial Media and Digital Marketing
Social Media and Digital Marketing
 
Social media overview and action ideas.pptx
Social media overview and action ideas.pptxSocial media overview and action ideas.pptx
Social media overview and action ideas.pptx
 
Blog Marketing and Advertising as a Business
Blog Marketing and Advertising as a BusinessBlog Marketing and Advertising as a Business
Blog Marketing and Advertising as a Business
 
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your StoryShow, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
 
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingSmarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media Marketing
 
Becoming a Blogger Entrepreneur
Becoming a Blogger EntrepreneurBecoming a Blogger Entrepreneur
Becoming a Blogger Entrepreneur
 
Becoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media EntrepreneurBecoming a Blog and Social Media Entrepreneur
Becoming a Blog and Social Media Entrepreneur
 
Social Media Engagement At Deluxe
Social Media Engagement At DeluxeSocial Media Engagement At Deluxe
Social Media Engagement At Deluxe
 
Good Design Matters In Social Media
Good Design Matters In Social MediaGood Design Matters In Social Media
Good Design Matters In Social Media
 
Must know facts if you are advertising on facebook
Must know facts  if you are  advertising on facebookMust know facts  if you are  advertising on facebook
Must know facts if you are advertising on facebook
 

Andere mochten auch

AMERICAN CORPORATE PARTNERS PR WEB RESULTS
AMERICAN CORPORATE PARTNERS PR WEB RESULTSAMERICAN CORPORATE PARTNERS PR WEB RESULTS
AMERICAN CORPORATE PARTNERS PR WEB RESULTSdakotabilly
 
La nececidad del espiritu santo
La nececidad del espiritu santoLa nececidad del espiritu santo
La nececidad del espiritu santoMarino Maldonado
 
Gabriele and Shettle developing contextually relevant esp curricula tesol ...
Gabriele and Shettle   developing contextually relevant esp curricula  tesol ...Gabriele and Shettle   developing contextually relevant esp curricula  tesol ...
Gabriele and Shettle developing contextually relevant esp curricula tesol ...dshettle
 
SSA 2014 OUTDOOR PSA POSTER PRESENTATION
SSA 2014 OUTDOOR PSA POSTER PRESENTATIONSSA 2014 OUTDOOR PSA POSTER PRESENTATION
SSA 2014 OUTDOOR PSA POSTER PRESENTATIONdakotabilly
 
I amable sixty second tv psa script draft
I amable sixty second tv psa script draftI amable sixty second tv psa script draft
I amable sixty second tv psa script draftdakotabilly
 
Choose to Save PSA Presentation
Choose to Save PSA PresentationChoose to Save PSA Presentation
Choose to Save PSA Presentationdakotabilly
 
Stockton Small Business Summit - October 24 -2016
Stockton Small Business Summit - October 24 -2016Stockton Small Business Summit - October 24 -2016
Stockton Small Business Summit - October 24 -2016Brad Tornberg
 
IT Resource for Learning in TMU or Everywhere (20131115)
IT Resource for Learning in TMU or Everywhere (20131115)IT Resource for Learning in TMU or Everywhere (20131115)
IT Resource for Learning in TMU or Everywhere (20131115)Marian Wan
 

Andere mochten auch (9)

AMERICAN CORPORATE PARTNERS PR WEB RESULTS
AMERICAN CORPORATE PARTNERS PR WEB RESULTSAMERICAN CORPORATE PARTNERS PR WEB RESULTS
AMERICAN CORPORATE PARTNERS PR WEB RESULTS
 
La nececidad del espiritu santo
La nececidad del espiritu santoLa nececidad del espiritu santo
La nececidad del espiritu santo
 
Gabriele and Shettle developing contextually relevant esp curricula tesol ...
Gabriele and Shettle   developing contextually relevant esp curricula  tesol ...Gabriele and Shettle   developing contextually relevant esp curricula  tesol ...
Gabriele and Shettle developing contextually relevant esp curricula tesol ...
 
Rameez_Khan
Rameez_KhanRameez_Khan
Rameez_Khan
 
SSA 2014 OUTDOOR PSA POSTER PRESENTATION
SSA 2014 OUTDOOR PSA POSTER PRESENTATIONSSA 2014 OUTDOOR PSA POSTER PRESENTATION
SSA 2014 OUTDOOR PSA POSTER PRESENTATION
 
I amable sixty second tv psa script draft
I amable sixty second tv psa script draftI amable sixty second tv psa script draft
I amable sixty second tv psa script draft
 
Choose to Save PSA Presentation
Choose to Save PSA PresentationChoose to Save PSA Presentation
Choose to Save PSA Presentation
 
Stockton Small Business Summit - October 24 -2016
Stockton Small Business Summit - October 24 -2016Stockton Small Business Summit - October 24 -2016
Stockton Small Business Summit - October 24 -2016
 
IT Resource for Learning in TMU or Everywhere (20131115)
IT Resource for Learning in TMU or Everywhere (20131115)IT Resource for Learning in TMU or Everywhere (20131115)
IT Resource for Learning in TMU or Everywhere (20131115)
 

Ähnlich wie 5 Ways To Use On Line Tools To Drive More Sales

Small Business Week 2012 - John Jantsch
Small Business Week 2012 - John JantschSmall Business Week 2012 - John Jantsch
Small Business Week 2012 - John JantschDuct Tape Marketing
 
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011Doug Devitre
 
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessHarnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessSAP Ariba
 
Web, PR & Social Media
Web, PR & Social MediaWeb, PR & Social Media
Web, PR & Social MediaNigel Legg
 
RISE 2011 Presentation: Referral Engine + Local Search
RISE 2011 Presentation:  Referral Engine + Local SearchRISE 2011 Presentation:  Referral Engine + Local Search
RISE 2011 Presentation: Referral Engine + Local SearchMoxie Marketing
 
2013 02-28 - sait - online direct marketing techniques
2013 02-28 - sait - online direct marketing techniques2013 02-28 - sait - online direct marketing techniques
2013 02-28 - sait - online direct marketing techniquesAnduro Marketing
 
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyWorkshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyErica Campbell Byrum
 
Nonprofit Must Have Technology Tools & Tricks
Nonprofit Must Have Technology Tools & TricksNonprofit Must Have Technology Tools & Tricks
Nonprofit Must Have Technology Tools & TricksMinds On Design Lab
 
Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!Brad Tornberg
 
2013 02-25 - sait - direct marketing
2013 02-25 - sait - direct marketing2013 02-25 - sait - direct marketing
2013 02-25 - sait - direct marketingAnduro Marketing
 
Mwmg internet marketing - social media for business - i2i business solution...
Mwmg   internet marketing - social media for business - i2i business solution...Mwmg   internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
 
The Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool KitThe Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool KitEverest Institute
 
10 Steps to Success with Alternative Traffic
10 Steps to Success with Alternative Traffic10 Steps to Success with Alternative Traffic
10 Steps to Success with Alternative TrafficJoe Youngblood
 
Power Prospecting and Renewing International Real Estate Referrals Using Soci...
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Power Prospecting and Renewing International Real Estate Referrals Using Soci...
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Doug Devitre
 
Teaching your business to market itself
Teaching your business to market itselfTeaching your business to market itself
Teaching your business to market itselfLeading Results, Inc
 
Creating Drowning Awareness through Social Media
Creating Drowning Awareness through Social MediaCreating Drowning Awareness through Social Media
Creating Drowning Awareness through Social MediaSuncoastMeetings
 
Social media turbo boost workshop
Social media turbo boost workshopSocial media turbo boost workshop
Social media turbo boost workshopNerida Gill
 

Ähnlich wie 5 Ways To Use On Line Tools To Drive More Sales (20)

Small Business Week 2012 - John Jantsch
Small Business Week 2012 - John JantschSmall Business Week 2012 - John Jantsch
Small Business Week 2012 - John Jantsch
 
REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011REALTOR Social Media and Technology Resources 2011
REALTOR Social Media and Technology Resources 2011
 
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive AwarenessHarnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
Harnessing Digital Communities to Find Buyers Ready to Buy and Drive Awareness
 
Web, PR & Social Media
Web, PR & Social MediaWeb, PR & Social Media
Web, PR & Social Media
 
Asm cexpanded7steps
Asm cexpanded7stepsAsm cexpanded7steps
Asm cexpanded7steps
 
RISE 2011 Presentation: Referral Engine + Local Search
RISE 2011 Presentation:  Referral Engine + Local SearchRISE 2011 Presentation:  Referral Engine + Local Search
RISE 2011 Presentation: Referral Engine + Local Search
 
2013 02-28 - sait - online direct marketing techniques
2013 02-28 - sait - online direct marketing techniques2013 02-28 - sait - online direct marketing techniques
2013 02-28 - sait - online direct marketing techniques
 
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media StrategyWorkshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media Strategy
 
Nonprofit Must Have Technology Tools & Tricks
Nonprofit Must Have Technology Tools & TricksNonprofit Must Have Technology Tools & Tricks
Nonprofit Must Have Technology Tools & Tricks
 
Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!
 
Your web presence is important
Your web presence is importantYour web presence is important
Your web presence is important
 
Your web presence is important
Your web presence is importantYour web presence is important
Your web presence is important
 
2013 02-25 - sait - direct marketing
2013 02-25 - sait - direct marketing2013 02-25 - sait - direct marketing
2013 02-25 - sait - direct marketing
 
Mwmg internet marketing - social media for business - i2i business solution...
Mwmg   internet marketing - social media for business - i2i business solution...Mwmg   internet marketing - social media for business - i2i business solution...
Mwmg internet marketing - social media for business - i2i business solution...
 
The Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool KitThe Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool Kit
 
10 Steps to Success with Alternative Traffic
10 Steps to Success with Alternative Traffic10 Steps to Success with Alternative Traffic
10 Steps to Success with Alternative Traffic
 
Power Prospecting and Renewing International Real Estate Referrals Using Soci...
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Power Prospecting and Renewing International Real Estate Referrals Using Soci...
Power Prospecting and Renewing International Real Estate Referrals Using Soci...
 
Teaching your business to market itself
Teaching your business to market itselfTeaching your business to market itself
Teaching your business to market itself
 
Creating Drowning Awareness through Social Media
Creating Drowning Awareness through Social MediaCreating Drowning Awareness through Social Media
Creating Drowning Awareness through Social Media
 
Social media turbo boost workshop
Social media turbo boost workshopSocial media turbo boost workshop
Social media turbo boost workshop
 

Mehr von Brad Tornberg

The World of CRM - SBDC - June 20 - 2016
The World of CRM - SBDC - June 20 - 2016The World of CRM - SBDC - June 20 - 2016
The World of CRM - SBDC - June 20 - 2016Brad Tornberg
 
Stockton Small Business Summit - October 24 -2016
Stockton Small Business Summit - October 24 -2016Stockton Small Business Summit - October 24 -2016
Stockton Small Business Summit - October 24 -2016Brad Tornberg
 
Social Media Tools - Part 1
Social Media Tools - Part 1Social Media Tools - Part 1
Social Media Tools - Part 1Brad Tornberg
 
61 Best Social Media Tools for Small Business
61 Best Social Media Tools for Small Business61 Best Social Media Tools for Small Business
61 Best Social Media Tools for Small BusinessBrad Tornberg
 
Automated marketing tools
Automated marketing toolsAutomated marketing tools
Automated marketing toolsBrad Tornberg
 
MIcrosoft Dynamics CRM 2013 - Deep Dive
MIcrosoft Dynamics CRM 2013 - Deep DiveMIcrosoft Dynamics CRM 2013 - Deep Dive
MIcrosoft Dynamics CRM 2013 - Deep DiveBrad Tornberg
 
Small Business University Workshop - How to Create a Total Online Presence Wh...
Small Business University Workshop - How to Create a Total Online Presence Wh...Small Business University Workshop - How to Create a Total Online Presence Wh...
Small Business University Workshop - How to Create a Total Online Presence Wh...Brad Tornberg
 
5 ways to use on line tools to drive more sales
5 ways to use on line tools to drive more sales5 ways to use on line tools to drive more sales
5 ways to use on line tools to drive more salesBrad Tornberg
 
My personal brand duck tape rev 3
My personal brand duck tape  rev 3 My personal brand duck tape  rev 3
My personal brand duck tape rev 3 Brad Tornberg
 
Presentation IFS - Sample Business Presentation
Presentation IFS - Sample Business PresentationPresentation IFS - Sample Business Presentation
Presentation IFS - Sample Business PresentationBrad Tornberg
 
Ecommerce screen shots
Ecommerce screen shotsEcommerce screen shots
Ecommerce screen shotsBrad Tornberg
 
SocialCRM - It's all about who you know
SocialCRM - It's all about who you knowSocialCRM - It's all about who you know
SocialCRM - It's all about who you knowBrad Tornberg
 

Mehr von Brad Tornberg (13)

The World of CRM - SBDC - June 20 - 2016
The World of CRM - SBDC - June 20 - 2016The World of CRM - SBDC - June 20 - 2016
The World of CRM - SBDC - June 20 - 2016
 
Stockton Small Business Summit - October 24 -2016
Stockton Small Business Summit - October 24 -2016Stockton Small Business Summit - October 24 -2016
Stockton Small Business Summit - October 24 -2016
 
Social Media Tools - Part 1
Social Media Tools - Part 1Social Media Tools - Part 1
Social Media Tools - Part 1
 
61 Best Social Media Tools for Small Business
61 Best Social Media Tools for Small Business61 Best Social Media Tools for Small Business
61 Best Social Media Tools for Small Business
 
Automated marketing tools
Automated marketing toolsAutomated marketing tools
Automated marketing tools
 
MIcrosoft Dynamics CRM 2013 - Deep Dive
MIcrosoft Dynamics CRM 2013 - Deep DiveMIcrosoft Dynamics CRM 2013 - Deep Dive
MIcrosoft Dynamics CRM 2013 - Deep Dive
 
Small Business University Workshop - How to Create a Total Online Presence Wh...
Small Business University Workshop - How to Create a Total Online Presence Wh...Small Business University Workshop - How to Create a Total Online Presence Wh...
Small Business University Workshop - How to Create a Total Online Presence Wh...
 
5 ways to use on line tools to drive more sales
5 ways to use on line tools to drive more sales5 ways to use on line tools to drive more sales
5 ways to use on line tools to drive more sales
 
My personal brand duck tape rev 3
My personal brand duck tape  rev 3 My personal brand duck tape  rev 3
My personal brand duck tape rev 3
 
Modern dtm5.23.12
Modern dtm5.23.12Modern dtm5.23.12
Modern dtm5.23.12
 
Presentation IFS - Sample Business Presentation
Presentation IFS - Sample Business PresentationPresentation IFS - Sample Business Presentation
Presentation IFS - Sample Business Presentation
 
Ecommerce screen shots
Ecommerce screen shotsEcommerce screen shots
Ecommerce screen shots
 
SocialCRM - It's all about who you know
SocialCRM - It's all about who you knowSocialCRM - It's all about who you know
SocialCRM - It's all about who you know
 

5 Ways To Use On Line Tools To Drive More Sales

  • 1. 5 Ways to Use Online Tools to Drive More Sales @ducttape
  • 2. Some telling facts • ROBO is real (Comscore) • Search for local business info online before venturing out – 81% of the 18-34 year-old age bracket – 69% of the 35-59 year-old age bracket @ducttape
  • 3. Some telling facts • 44% of online consumers said that one of the most important features a website could add is the ability to speak with someone in the middle of their online research. @ducttape
  • 4. And, some more fun facts • Where consumers go first when searching for a local business: (Comscore) – 33% Search Engines – 23% Print Yellow Pages – 22% Internet Yellow Pages – 13% Local Sites – 9% Other (i.e. mobile, social) @ducttape
  • 5. The Marketing HourglassTM Know • Who and how, ads, referrals, networking Like • Website, blog content, social media, Trust • SEO, webinars, marketing materials, white papers Try • Workshops, evaluations, demo, DIY training, starter Buy • Service team, new customer kit Repeat • Post project review, cross selling, customer events Refer • Champion events, partner intros, peer2peer @ducttape © Duct Tape Marketing – all rights reserved
  • 6. What we’ll cover today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go @ducttape
  • 7. 1) Online calls to action • Free pass • Free session • Coupon or trial • Click to call/chat • Schedule now • Directions @ducttape
  • 8. Free pass • Form – Wufoo • PDF ticket • Bring a friend/guest @ducttape
  • 9. Free session • Form – Wufoo • PDF ticket • Bring a friend/guest @ducttape
  • 10. Coupon or trial • Traditional coupon • www.coupontank.com • Sample • Evaluation • Gift certificate • Would you refer us @ducttape
  • 11. Click to call/chat • Pricing/quote • Liveperson • BoldChat • Olark • Directions • Inventory • Availability • Content sample @ducttape
  • 13. Schedule now • Push and pull • GenBook • Schedulicity • ClickBook • Right now •I don’t use the phone • Find the perfect time @ducttape
  • 14. Schedule now • Agendize • Appointments • Click to call • Call tracking • Social sharing @ducttape
  • 15. Directions • Google Maps • aardvarkmap.net • Batchgeo.com • Turn by turn @ducttape
  • 16. 2) O2O advertising • Google Adwords • Google Places • Facebook targeting • Landing pages @ducttape
  • 18. Google Places • Add images • Video • Brands • Print coupons • Mobile coupons @ducttape
  • 19. Facebook targeting • Location • Age • Interests • Competitor Image: AllFacebook.com @ducttape
  • 20. Landing pages • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • unbounce • Optimizely • Premise @ducttape
  • 21. 3) Networked networking • Connect offline and online • SocialCRM • Leads groups • Referral platform • MeetUp @ducttape
  • 22. Connect offline and online • Who’s attending • Ditch the biz cards • Facebook • LinkedIn • Twitter @ducttape
  • 23. Social CRM • Connect customers • BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail @ducttape
  • 24. Leads groups • Start your own • Enable technology • localbase • Meet monthly @ducttape
  • 25. Referral platform • Recruit specialties • Location interviews • Group blog • Group event @ducttape
  • 26. MeetUp • Topicof interest • Community host • Enable marketing • Charge small amount @ducttape
  • 27. 4) Local social groups • Own a topic • LinkedIn • MeetUp • Mining data @ducttape
  • 28. Own a topic • Not self-interest • Localspin • Community managers • Go offline @ducttape
  • 29. LinkedIn • Topic • Recruit • Model • Manage @ducttape
  • 30. Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts @ducttape
  • 31. 5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game @ducttape
  • 32. Claim your location • Twitter • Facebook • Bizon LinkedIn • Yelp • Gowalla • Foursquare @ducttape
  • 33. Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash @ducttape
  • 34. Be group coupon ready • Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale @ducttape
  • 35. Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder @ducttape
  • 36. Create a checkin game @ducttape
  • 37. What we covered today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go @ducttape