Indiana Association of Realtors Presentation - Surviving and Thriving In A Digital Age

1. 2011 IAR Legislative Conference leadership in a digital age Brad Bierwagen January 17, 2011

3. Who am I?

4. Who am I? Why am I Here?

5. Rogers Diffusion of Innovation

8. For Today: 5 sets of 3

9. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that

10. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than

11. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than • Differences BetweenWho Will FailWill Succeed and Those Those Who

12. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011

13. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons Estate world to act now ever for the Real it’s more important than • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today

15. The Interconnected Age

16. Evolution of Information

19. Information Age

20. Interconnected Age

23. The Pipe...

24. 2001 2005 2009 2012

25. DOWNLOAD SPEEDS

26. DOWNLOAD SPEEDS 1991 = 28:27:00

27. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00

28. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00 2011 = 00:01:12 Wireless 4G

29. DOWNLOAD SPEEDS 1991 = 28:27:00 2009 = 00:12:00 2011 = 00:01:12 Wireless 4G FUTURE = 00:00:07 Google broadband

30. DOWNLOAD SPEEDS 1991 = 28:27:00 FUTURE = 00:00:07 Google broadband 14,631 x FASTER

31. A World of Screens...

32. 1 R 201 IA

33. 2011: Sales of tablets will triple the number of units sold in 2010

34. FUNDAMENTAL SHIFT THREE Word processing Web browsing Video conferencing

35. FUNDAMENTAL SHIFT THREE Word processing Web browsing Video conferencing $35 (Solar power option extra)

36. For the last 20 years the best minds have focused on making the machine better.

37. Now theyʼre making the human-machine interaction better

38. John Underkoffler, MIT

40. 2001 2005 2009 2012 + +

43. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever

44. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those

45. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011

46. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today

47. Rogers Diffusion of Innovation

48. the need is now...

49. We are confronted with the fierce urgency of NOW. Martin Luther King Jr. 37

50. 2008 + : velocity & uncertainty

52. The Last Years

53. ? ?? ? ? ? ? ?? ? ? ? ? ?? ? ? ? ? ? ?? ? ? ? ? ? ? ??

54. ? ?? ? ? ? ? ?? ? ? ?? ? ? ? ? ? ? ? ?Years ? ? ? ?? ? ? ??

55. “…the pace is so relentless that the expression 24/7 does not do it justice. Think more in terms of 60/60/24/7… Every second, a connection is being made with a consumer somewhere.” Christopher Vollmer Always On: Advertising, Marketing and Media in an era of Consumer Control

57. The rate of internal “ change must be greater than the rate of external change, or the company will fall behind ” – Jack Welch

61. “People like me who grew in the post war period are not practiced in the volatilities, the turbulence, and the uncertainties of the world that will probably define – Jim Collins the second half of my

62. the opportunity is now

63. 47

65. Segmentation: Seek and convert distressed property, first-time, or premium homebuyers.

66. Maximizing WOM: Better leverage your inner-circle to tell your story/gift referrals

67. Create Appeal: Humans are visual creatures - appeal to their senses with marketing

68. Stake Your Claim: Make big gains in market share or reputation quickly

69. you have the know how, and ability

73. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever

74. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those

75. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011

76. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sEstateimportantact now for the Real more world to than ever • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today

81. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important

82. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who

83. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011

84. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today

85. classiﬁcation of online media

86. Technology or Something Else?

87. Technology = Expense

88. Technology = Complicated

89. Technology = Misunderstood

90. Technology = Opposite of Human Interaction

91. DIGITAL COMMUNICATION DOES NOT REPLACE FACE TO FACE NETWORKING

92. DIGITAL COMMUNICATION ENHANCES FACE TO FACE NETWORKING

93. DIGITAL COMMUNICATION INCREASES PRODUCTIVITY OF FACE TO FACE NETWORKING

94. DIGITAL COMMUNICATION ADDS VALUE TO FACE TO FACE NETWORKING

95. DIGITAL COMMUNICATION CREATES DISCUSSION AROUND FACE TO FACE NETWORKING

96. DIGITAL COMMUNICATION INSPIRES ADDITIONAL FACE TO FACE NETWORKING

97. DIGITAL COMMUNICATION ENHANCES INCREASES PRODUCTIVITY OF ADD VALUE TO CREATE DISCUSSION AROUND INSPIRES ADDITIONAL FACE TO FACE TIME

99. you vs. your customer

111. FEATURES BENEFITS PAINS

112. You need a digital presence that is more than a brochure...

113. Is your website more like this…

115. Or this…

117. goals vs. checkmarks

118. Whatʼs the right way to frame online investment.

120. Thereʼs no such thing as a free lunch.

121. Thereʼs no such thing as free results.

122. Itʼs not... rocket science.

123. …Itʼs Simple (simple isnʼt always easy)

127. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who

128. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011

129. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • Differences BetweenWho Will FailWill Succeed and Those Those Who • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today

131. the last year

135. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those

136. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Thingsin 2011 know about Social Media you should

137. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Thingsin 2011 know about Social Media you should • Practical Do’s and Don’ts you can take action on today

139. 75% Say theyʼve tried participating in social media

140. social media is… fun hip young free what everybody is doing

141. social media is… effective?

142. 75% Say they are not beneﬁting from social media

143. your personal rolodex 484 million unique visitors last month

144. your business rolodex 50 million registered users in 170 industries

145. searchable micro-television 24 hours of video uploaded each minute

146. searchable scrapbook 3.6 billion images at flickr.com

147. micro- blogging 27.3 million tweets each day

148. the future

149. Consumer use of social media is still rising: From December 2008 through May 2010, every age group increased its usage of social media.

150. Increased Integration of Marketing As marketers become more experienced with social media, they realize the need to incorporate it with their other initiatives. Williamson observed that rolling the social media function into existing departments is a more typical approach.

151. Increased Role in Marketing Budgets: In 2010, 83 percent of marketers reported plans to increase their social media spending. Williamson noted that this often comes at the expense of traditional advertising budgets.

152. how to start...

153. the big ﬁve

154. Transparent Engaging Authentic Credible Habitual

159. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Thingsin 2011 know about Social Media you should

160. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Thingsin 2011 know about Social Media you should • Practical Do’s and Don’ts you can take action on today

165. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011

166. For Today: 5 sets of 3 • Ways the World Is Your Business Will Continually Affect Changing that • Reasons it’sworld to act nowthan ever for the Real Estate more important • DifferencesWho Will Fail Who Will Succeed and Those Between Those • Things you should know about Social Media in 2011 • Practical Do’s and Don’ts you can take action on today

167. how to start...

169. LISTEN AND ANTICIPATE RESPOND AND INNOVATE

170. rogers diffusion of innovation

171. THINK ACT EXPONENTIALLY INCREMENTALLY

173. Questions? We want to talk about it Brad Bierwagen brad.bierwagen@mediasauce.com @bradbierwagen

Indiana Association of Realtors Presentation - Surviving and Thriving In A Digital Age

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