April 2014 LogicClassroom on how to grow your business with blogging.

1. How Blogging Can Grow
Your Business

2. Agenda
 A look at the numbers: the value of blogging
 How to set up a blog and optimize the structure
 The best ways to come up with ideas and writing engaging
content
 How to drive traffic to your blog

3. Blogging is a powerful marketing
tool
 40% of companies use blogs for marketing purposes
 81% of marketers consider their blog as a powerful tool
 Companies that publish blog posts regularly generate 4x more
leads than those that don’t
 92% of companies who blog multiple times a day have
acquired a customer through their blog
Source: Hubspot

4. Set up a strong foundation
Optimize
your blog
structure
Plan out
your
navigation
Create an
HTML and
XML site
map
Choose
your sidebar
menus
wisely

5. Make it easier for users to navigate
your site
 Choose your sidebar menus wisely:
 What is the purpose of your blog?
 Which content would you like your
readers to access easily?
 Do you want to connect your blog to
your other marketing channels?
 Optimize your blog categories:
 What information do you want to share
with your audience?

6. Make sure search engines can
crawl your content
 Submit an XML sitemap to
search engines
 With Google, you can submit it
through Google Webmaster
Tools
 Sitemaps help them access
the meta data of your content

7. Create engaging blog posts
Coming
up with
great
ideas
Ask your
audience what
they’d like to
read
Repurpose
your old
content
Find out what
topics are
trending in
your
community
Find out what
your
competitors
are writing
about
Use Google
Analytics and
Webmaster
tools

8. How to build engagement
 Consistently blog
 The more you blog, the more readers you’ll have
 Include images
 Posts with photos get 104 percent more comments (Kissmetrics)
 Give your readers a little bit more
 Write in depth and detailed content that you can turn into PDFs
 Write catchy headlines
 Provide a statement that highlights the value of the post

9. Drive traffic to your blog using email
and social media channels
Social
Media
Email

10. Be patient
Growing you blog presence doesn’t happen overnight. It takes
time. Continue to track your progress and adjust your focus as
necessary.

11. Logicclassroom Archives
BostonLogic.com
617.266.9166
Find BostonLogic on: