Boston Logic's Logic Classroom "Blogging 2.0" covers the Basics of Blogging and Blogging Best Practices to make sure you're creating valuable content your potential clients will WANT to read & share! We also discussed the SEO Process and how to Optimize Your Blog for search engines as well as users! We talked a lot about Syndication and Social Media Marketing. This presentation provides a ton of valuable resources to help you syndicate your blog to all your various social networking profiles, how to integrate RSS feeds, and how to let readers share your content for you! We also shared 'tricks of the trade' so you can set up 'Listening Channels' to monitor your brand, your industry, and your competition! There's a lot of information to process, but if you follow the advice in this presentation, your blog will help to generate LOTS of traffic (and lots of LEADS) to your site!

1. T: 617.266.9166 www.bostonlogic.com Promoting Your Business with Your Blog Presented by: Angela Davis, Marketing Associate Ashley Osgood, Marketing Associate

2. CLASSROOM OVERVIEW T: 617.266.9166 www.bostonlogic.com

3. INTRO TO BLOGS Because Even Experts Need To Review The Basics Sometimes! T: 617.266.9166 www.bostonlogic.com

4. What is a Blog? blog (plural blogs) Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. A blog (a blend of the term ‘web log’)is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. T: 617.266.9166 www.bostonlogic.com

5. How Do People Find Information Online? 906,000,000 HRS / MONTH! T: 617.266.9166 www.bostonlogic.com

6. How Is a Blog Good For Business? Very Affordable Marketing Easy to Post / Edit Content Promote Events, Products, Services, etc. Blogs are a Great Way to Feature Relevant, Fresh Content A Key Factor in Search Engine Ranking Makes Your Website a Valuable Source of Information T: 617.266.9166 www.bostonlogic.com

7. Blogs Great for Personal Brands, Too! Establish Yourself as an Expert in Your Industry Opportunity to Share Your Expertise with a Larger Audience Gain Loyalty & Receive More Traffic = MORE LEADS Blog Readers More Likely to Want to Work with You! Already Confident in Your Knowledge & Familiar with You T: 617.266.9166 www.bostonlogic.com

8. BLOGGING BEST PRACTICES Creating Blogs People Will Want To Read T: 617.266.9166 www.bostonlogic.com

9. Questions To Keep In Mind: Do you read any blogs regularly? What do you like to read about? What don’t you like reading? Have you ever read or seen a blog post featured on Yahoo, MSN, Stumble Upon, Boston.com, etc? Why do you think that blog was featured? Relevant, Timely Topic Industry Insight Have you ever read or seen a blog post shared or suggested by a friend on Facebook? What made it worth reading and sharing? T: 617.266.9166 www.bostonlogic.com

10. Blog Post Cheat Sheet Don’t Forget to PROOF READ! Headline(120 characters or less & USING KEYWORD/PHRASE) ________________________________________________________ 1 Main Point ________________________________________________________ Secondary Points (if applicable) ________________________________________________________ Search Term(s) or KeyWords/ PHRASE (include IN headline, 1-2 subheads, and in body. USE LONG TAIL KEYWORDS & HALo TERMS) _______________________________________________________ SubheadS or section headings (1 – 3 sentences) (To break up long passages and draw readers eyes down the page) ________________________________________________________ Photo/other art improves readability, popularity & enjoyment of posts) ________________________________________________________ Resources/Links(cite sources of photos or news articles, link to you related blog posts etc.) ________________________________________________________ Call to action/questions for comments ________________________________________________________ T: 617.266.9166 www.bostonlogic.com

11. Awesome Content Creation Tips: Blogs in List Form “Best Boston Neighborhoods for Young Professionals” “Top 10 Reasons to Rent and Not Buy” Include Videos & Rich Media Informative Demos, or Client Testimonials Property Tours Blog About Industry or Company Events Or Even from Events (Micro Blogging LIVE) Give Free Advice and Information Readers Want! Valuable Content is the BEST Content Know Your Business & Be Unique T: 617.266.9166 www.bostonlogic.com

12. Optimizing Your Blog How To Get People To Find Your Awesome Blog BL G T: 617.266.9166 www.bostonlogic.com

13. SEO PROCESS T: 617.266.9166 www.bostonlogic.com

14. Blog SEO Tips: Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself. Write Unique Titles, URLs and Descriptions Use a Web of Related Keywords/Phrases to Expand Your Reach Always Allow Comments & Social Sharing Syndicate Content to Social Networks, Directories, etc. For More Info on SEO Visit: www.RealEstateSEO1.com T: 617.266.9166 www.bostonlogic.com

16. Page Title Tags & Page Descriptions

17. Image Meta Data & Alt. Text

18. Meta Tags & Blog CategoriesT: 617.266.9166 www.bostonlogic.com

19. Promoting Your Blog Using Social Networking, Social Sharing, Directories, & RSS T: 617.266.9166 www.bostonlogic.com

20. Blogs are the Heart of Social Media Did You Know Over 175,000 New Blogs are Started Every Day? Facebook has Over 250 Million Active Users, 120 Million Login Once Daily Twitter has Over 18 Million Users (3.8% of Adult Internet Users) Twitter, Facebook = Micro-Blogging Can Also Syndicate Blog Posts to Social Networks Fans & Followers are Subscribers to Your Micro Blogs Active Blogging is a 3 Part Process: Commenting Reading Writing Use Social Media as Portal to Your Blog Blog Should ALWAYS Be Integrated Into Your Website Search Engine Ranking for Your Website & Blog, NOT JUST BLOG! T: 617.266.9166 www.bostonlogic.com

21. Social Sharing for Blogs Add-This Plug-In Links for Readers to Share Your Content On Social Bookmarking Sites Add a Facebook ‘Like’ Button To Your Posts, Too Join Networked Blogs Links to Your Fan Page and/ or Personal Facebook Profile Syndicates Blogs Posts to Wall & Tab on Profile Make It EASY for Fans to Share! T: 617.266.9166 www.bostonlogic.com

22. Syndicating Your Blog on Social Networks Set Up RSS Feeds to Automate Posting Blogs to Social Profiles RSS: Stand For ‘Really Simple Syndication’ RSS Allows for Subscriptions Delivered Via Web Portal, Email, etc. Many Popular Blog Platforms Automatically Generate RSS Feeds Syndicate to Facebook RSS Graffiti Application or Networked Blogs Syndicate to Twitter TwitterFeed Syndicate to LinkedIn Profile & GROUPS Blog Link Manage Your RSS Feed Subscriptions Google FeedBurner NewsGator NetVibes T: 617.266.9166 www.bostonlogic.com

23. Syndication Success on Social Networks Facebook Fan Found Blog Link & Commented! T: 617.266.9166 www.bostonlogic.com

25. Register With Listing Services You May Already Be Listed by Users Take Control of Your Listing Add Links to Website, Blog, Social Networking Profiles, etc. T: 617.266.9166 www.bostonlogic.com

27. Post Details On Your Blog & Promote on Twitter, Facebook, LinkedIn, etc.

28. You Can Make Interacting with Your Profiles or Blog Part of Contest

29. Ex. Leave a Comment, Link to the Contest, etc.

30. Be Active in Online Communities

31. Create or Join Facebook or LinkedIn Groups Focused on Your Niche

32. Use BoardReader & Other Tools to Find

33. Start Interesting Discussions & Answer Questions/ Engage Members

34. Create a YouTube Channel

35. Post Videos to Facebook Fan Page with the Involver Application

36. Host Videos for Free & Get More Traffic to Your Blog from YouTube

37. Guest Bloggers

38. Become a Guest Blogger for Others, or Invite a Guest Blogger

39. Link to Your Blog & Social Media Profiles EVERYWHERE

40. Business Cards, Email Signatures, Newsletters, Presentations You Give, etc.T: 617.266.9166 www.bostonlogic.com

41. Listening Channels Use Tools like TweetBeep, GeoChirp, and Google Alerts to Monitor Your Company, Industry, and Competition Monitor: Company Name, Trademarks, Website & Blog URLs Relevant Employees Names Brands, Products & Services Events, Webinars, Seminars, Conferences Competitors & Relevant Employees Your Core Keywords/ Phrases Industry Terms Use Hashtags on Twitter to Track Conversations on Specific Topics The # Sign + a Phrase: (Ex. #RAINCAMP, #NAR, #IREC) Use the Keyword Search on Facebook Find New Leads Looking for Your Services & Competitors T: 617.266.9166 www.bostonlogic.com

42. Final Tips! Be Positive, Informative, Concise, Relevant Highlight Successes (Closed Deals, Congrats to Clients, etc.) Don’t Be All Business – People Will Block You or Stop Following If Bored! Spend 15 Minutes Daily Learning About Your Followers/ Fans Comment on Their Profiles & Status Updates Forget to Edit Your Privacy Settings on Your Profiles Share Private Personal Info. (Like Children’s Names or Photos, etc.) Post Embarrassing or Private Photos Post Status Updates with Swearing or Trash-Talking T: 617.266.9166 www.bostonlogic.com

44. Optimize Your Blog Posts

45. Syndicate Blog & Let Readers Share, Too!

46. Submit Your Blog/ Website to Directories & Listing Services

47. Be Active in Online Communities

48. Link to Your Blog & Social Media Profiles EVERYWHERE

49. Be Creative!T: 617.266.9166 www.bostonlogic.com

50. Questions? @BostonLogic /BostonLogic More LogicClassrooms by Boston Logic: www.bostonlogic.com/blog/category/logicclassroom/ Read SEO Tips on our Real Estate SEO Blog: www.realestateseo1.com For more information, contact: Angela Davis, adavis@bostonlogic.com Ashley Osgood, aosgood@bostonlogic.com T: 617.266.9166 www.bostonlogic.com