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Why & How of Video for Publishers Owned by Lee WilliamsRespected in the online industry  ,[object Object],Former Director/GM  of major world publishing divisionsAuto Trader UK and ACP Media NZSee Full Profile &  Industry Referenceswww.linkedin.com/pub/3/79b/866 DRIVE Competitive Advantage Incremental Revenue Website Engagement
Silverlinemedia.tv is the leading website video marketing service in New Zealand with over 2,000 videos created and distributed since August 2008. Online video is driving website conversions (emails, response rates, brand trust)  and new customers via our leading video distribution solutions enabling businesses to be found via video. We are preferred suppliers for major media organisations such as ACP Media and leading companies such as Ray White Real Estate. Our Services Video Production Video Strategy Video Distribution Video Monetisation Video Advertising Video Sales Training Video Players Video Partnerships Video SEO Video Research Video Reporting 68% of kiwis are watching online video*
Video Partnerships & Customers(preferred / approved supplier) Major Markets Channels Business Major Travel Distribution Property Other Markets Rural Marine Motoring Events Food&Beverage Retail Priceme
Why Online Video Online Video Advertising Growth ,[object Object],Audience Embracement ,[object Object]
In European markets and the USA c70% of online users view over 80 video clips per month.
Locally Nielsen Social Media Survey research reports that 68% of kiwis watch online video, 40% of those who watch product video go onto to purchase/enquire. See more research data at the www.Silverlinemedia.tv  blog - http://silverlinemediatv.wordpress.com/tag/research/ Forrester Research recently providing a strong five year forecast for US video
Why Online Video Top 3 Visited Sites in World  Alexa.com August 2010 The Top 3 Sites in the world are, no surprises: Search Social Video *Let’s note that FaceBook has significant  video content.
Why Online Video Ad Effectiveness IAB US Conference Sep 2010 - And Google sees tremendous growth potential in the display ad market—predicting a climb from $8.6 billion in revenue this year to as much as $50 billion in five years.  Why?  Because of impending innovations in video and interaction. Dynamic Logic 2010 - Video Ads are the Most Effective 6000 campaigns analysed by Millward Brown – biggest and most thorough survey to date
Video for PublishersSponsorship Models We work with you to develop video concepts for your content and then help you integrate or create video content from sponsors.  A good recent example is opposite with Equine Trader where a 52 part show-jumping 'how to' series was sponsored with a created video advertisement from the leading Horse Float manufacturer and the leading horse supplement manufacturer Fibre Fresh delivering terrific value all round, and crucially good revenue streams. See examples of  video  at www.silverlinemedia.tv
Video for PublishersClassified and Directory Models We can work with you and supply video for your classifieds and directory services.Video improves revenue through : Enhancing premium listing packages Improving conversion rates for booking/lead or e-commerce engines.  We currently supply content to over 40 New Zealand directory and classified services enabling publishers to differentiate,. improve session time, and crucially improve revenue.  See examples of  video  at www.silverlinemedia.tv
Video for PublishersReady Made Video Ad Units The challenge for most publishers with SME's online is persuading customer to use display advertising. Silverlinemedia.tv produces 15s video advertising creatives enabling you to access and leverage clients with engaging creative.  With numerous video research studies showing video ads can significantly improve CTR and brand engagement effectiveness, deliver value ahead of your competition.No need to create old-fashioned ineffective GIF ads anymore.  See examples of  video  at www.silverlinemedia.tv
Virtual Video Photos are blended, panned and flipped to create illusion of video with both professional voice/graphic overlays and royalty free music over bringing the clip to life. We have created over 1,500 virtual videos across all markets. 	Ideal for businesses, products and how to videos. 	We’ve made over 1,500 virtual videos for the real estate, tourism and business markets. 	Turned around in 48 hours from script approval and content received. 48 hour turnaround from content See examples of  video  at www.silverlinemedia.tv
Real Video from$1,695 Filmed on location, or using the customers existing footage. Our range includes ‘advert’ style, interview, walk-through, testimonials, in-action, demonstrations etc. Working with the Yellow team we can agree which are ‘ templates’ and which are bespoke video  Fully scripted and directed  Professional voice and music brings the clip to life Graphic overlays Up to 2 minutes filmed video 48 hour turnaround time from filming See examples of  video  at www.silverlinemedia.tv
Value Video Distribution on your own website on local media sites YOUR VIDEO *assuming your are listed on them (site conditions may apply) on major video websites buzzed on social media email the video to prospects Iphone and Ipad your mobile phone  plasma kiosk version Plus DVDs
Video ManagementPlayers Flash HTML 5 Video Player  ‘normal’ controls and user generated options Customised Skins We are able to customize our player to meet your requirements both 4:3 and 16:9 ratios Embedment- We also enable the embedment of watermarks / URL links (email), forms within the video players and in the wrappers
Video Analytics / Reporting Our reports give you aggregate views of your videos performance as well as individual videos. We report views from our players and the plays across the video distribution network.
Video SEO Your video is search engine optimised (Video SEO) for Google, Bing and other traditional and video search engines. This means your video often appears on first page searches so you can dominate results quickly. We've implemented over 2,000 video SEO launches, our team have excellent SEO knowledge providing traditional SEO services for a number of major brands and small businesses alike.  Through a combination of Video SEO techniques we help your video deliver audience, engagement and business results. We get your video correctly SEO optimised for the key search engines and video sharing sites below. Through our channel popularity and networks we deliver additional links to your video via social media and links driving popularity.  video
Video Hosting Video Hosting ,[object Object],Video Content Delivery Network  ,[object Object],Streaming Video ,[object Object],[object Object]

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Why and how_video_online

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  • 2. Silverlinemedia.tv is the leading website video marketing service in New Zealand with over 2,000 videos created and distributed since August 2008. Online video is driving website conversions (emails, response rates, brand trust) and new customers via our leading video distribution solutions enabling businesses to be found via video. We are preferred suppliers for major media organisations such as ACP Media and leading companies such as Ray White Real Estate. Our Services Video Production Video Strategy Video Distribution Video Monetisation Video Advertising Video Sales Training Video Players Video Partnerships Video SEO Video Research Video Reporting 68% of kiwis are watching online video*
  • 3. Video Partnerships & Customers(preferred / approved supplier) Major Markets Channels Business Major Travel Distribution Property Other Markets Rural Marine Motoring Events Food&Beverage Retail Priceme
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  • 5. In European markets and the USA c70% of online users view over 80 video clips per month.
  • 6. Locally Nielsen Social Media Survey research reports that 68% of kiwis watch online video, 40% of those who watch product video go onto to purchase/enquire. See more research data at the www.Silverlinemedia.tv blog - http://silverlinemediatv.wordpress.com/tag/research/ Forrester Research recently providing a strong five year forecast for US video
  • 7. Why Online Video Top 3 Visited Sites in World Alexa.com August 2010 The Top 3 Sites in the world are, no surprises: Search Social Video *Let’s note that FaceBook has significant video content.
  • 8. Why Online Video Ad Effectiveness IAB US Conference Sep 2010 - And Google sees tremendous growth potential in the display ad market—predicting a climb from $8.6 billion in revenue this year to as much as $50 billion in five years.  Why?  Because of impending innovations in video and interaction. Dynamic Logic 2010 - Video Ads are the Most Effective 6000 campaigns analysed by Millward Brown – biggest and most thorough survey to date
  • 9. Video for PublishersSponsorship Models We work with you to develop video concepts for your content and then help you integrate or create video content from sponsors. A good recent example is opposite with Equine Trader where a 52 part show-jumping 'how to' series was sponsored with a created video advertisement from the leading Horse Float manufacturer and the leading horse supplement manufacturer Fibre Fresh delivering terrific value all round, and crucially good revenue streams. See examples of video at www.silverlinemedia.tv
  • 10. Video for PublishersClassified and Directory Models We can work with you and supply video for your classifieds and directory services.Video improves revenue through : Enhancing premium listing packages Improving conversion rates for booking/lead or e-commerce engines. We currently supply content to over 40 New Zealand directory and classified services enabling publishers to differentiate,. improve session time, and crucially improve revenue. See examples of video at www.silverlinemedia.tv
  • 11. Video for PublishersReady Made Video Ad Units The challenge for most publishers with SME's online is persuading customer to use display advertising. Silverlinemedia.tv produces 15s video advertising creatives enabling you to access and leverage clients with engaging creative. With numerous video research studies showing video ads can significantly improve CTR and brand engagement effectiveness, deliver value ahead of your competition.No need to create old-fashioned ineffective GIF ads anymore. See examples of video at www.silverlinemedia.tv
  • 12. Virtual Video Photos are blended, panned and flipped to create illusion of video with both professional voice/graphic overlays and royalty free music over bringing the clip to life. We have created over 1,500 virtual videos across all markets. Ideal for businesses, products and how to videos. We’ve made over 1,500 virtual videos for the real estate, tourism and business markets. Turned around in 48 hours from script approval and content received. 48 hour turnaround from content See examples of video at www.silverlinemedia.tv
  • 13. Real Video from$1,695 Filmed on location, or using the customers existing footage. Our range includes ‘advert’ style, interview, walk-through, testimonials, in-action, demonstrations etc. Working with the Yellow team we can agree which are ‘ templates’ and which are bespoke video Fully scripted and directed Professional voice and music brings the clip to life Graphic overlays Up to 2 minutes filmed video 48 hour turnaround time from filming See examples of video at www.silverlinemedia.tv
  • 14. Value Video Distribution on your own website on local media sites YOUR VIDEO *assuming your are listed on them (site conditions may apply) on major video websites buzzed on social media email the video to prospects Iphone and Ipad your mobile phone plasma kiosk version Plus DVDs
  • 15. Video ManagementPlayers Flash HTML 5 Video Player ‘normal’ controls and user generated options Customised Skins We are able to customize our player to meet your requirements both 4:3 and 16:9 ratios Embedment- We also enable the embedment of watermarks / URL links (email), forms within the video players and in the wrappers
  • 16. Video Analytics / Reporting Our reports give you aggregate views of your videos performance as well as individual videos. We report views from our players and the plays across the video distribution network.
  • 17. Video SEO Your video is search engine optimised (Video SEO) for Google, Bing and other traditional and video search engines. This means your video often appears on first page searches so you can dominate results quickly. We've implemented over 2,000 video SEO launches, our team have excellent SEO knowledge providing traditional SEO services for a number of major brands and small businesses alike. Through a combination of Video SEO techniques we help your video deliver audience, engagement and business results. We get your video correctly SEO optimised for the key search engines and video sharing sites below. Through our channel popularity and networks we deliver additional links to your video via social media and links driving popularity. video
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  • 19. Great Value VideoProduction, Hosting & Distribution All jobs 50% deposit All prices exclude GST, and special conditions