Mobile ad platform by Darren Sharp for Incisive Create

1. Mobile Ad Platform
Doubleclick and AdTech
Darren Sharp - Ad Operations Manager

2. Doubleclick
• Upgrading to Doubleclick Premium from
legacy Dart this week
• Once upgraded we will re-tag m. sites to the
new Google Publisher tag
• Offering more possibilities for new rich
media ad formats
• Standardisation of main ad formats to 6:1 or
4:1 aspect ratio, meaning all ad sizes for all
devices are scalable from one creative.

3. Adtech Canvas Platform
• Easy to use rich media ad template platform
• Mobile creatives built in minutes from
standard assets like gifs, MP4s and social
media feeds
• We can create in-house using client supplied
assets quickly to a high standard
• High degree of reporting, including viewable
impressions, user engagement all can be
3rd party tracked.

4. Expandable Video
Minimized Expanded
Assets required:
• 320x50 gif (non expanded)
• 320x480 gif (expanded)
• 270x180 gif (video image)
• MP4 video file

5. Cameo Social Media and Video
Minimized Expanded
Gallery
Video
Twitter feed
Assets required:
• 320x50 gif (minimized)
• 325x385 gif (multiple image gallery)
• 158 x 40 gif (branding / CTA)
• 325x385 gif (video image)
• MP4 video file
• Twitter handle