Our presentation delivered by Fergal at the Popai Shopper Marketing & In-Store Conference on the 6th of September. The conference itself was very interesting featuring inspirational speakers from the world of shopper marketing. Other retail professionals gained a unique insight into shopper marketing campaigns and in-store innovation.

1. 1
In-Store Digital
Media: Reinventing
the Retail Space

4. THE HIGH
STREET IS NOT
DEAD.
IT’S BEING
REBORN.

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9. Let’s get phygital
Digital transformation
of retail is moving at an
incredible space
Strategic imperative
for retailers to re-
invent their retail
footprint, while
maximizing brand value
Intense competition
to serve, engage and
retain customers

10. 10

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How it works
The Media Player The Network The Management
Tool

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15. Challenge No. 1
Create a unique
customer
experience

16. AUDI CITY LONDON

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19. Challenge No. 2
Sell better,
Sell more

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23. Challenge No. 3
Engage
Promote Loyalty
Create the Buzz

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What the future holds
Supporting Rich Content: The Emergence of HTML5
Android and the Cloud: ‘Democratizing’ Digital Signage
Simpler, Cheaper Technology: Driving Customer Demand
Mobility and Interactivity: Engaging with Customers
4G Connectivity: Faster, Better, Everywhere.

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29. #BoscaBox
fergal@boscabox.com
www.boscabox.com