There is no exact formula on how to make the perfect email newsletter, but there are various strategies that you can employ to make it better. Here are our tips on how to produce a more effective email newsletter for your customers

2. Table Of Content
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6
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WRITE A MORE ENGAGING SUBJECT LINE
AVOID SPAM FILTERS
INVEST IN WELL-PRODUCED CONTENT
OPTIMIZE DESIGN FOR MOBILE DEVICES
PROVIDE OPTIONS FOR PERSONALIZATION
3 INTRODUCTION

3. Whether you like it or not, email newsletter is now
considered as an essential marketing tool
for modern businesses.
From announcing a new product to providing
updates on company policies, newsletter is one of
the fastest and convenient ways to reach out to your
customers—especially if you are a marketer in the e-
commerce field.

4. There is no exact formula on how to make the
perfect email newsletter, but there are various
strategies that you can employ to make it better.
Here are our tips on how to produce a more effective
email newsletter for your customers:

5. WRITE A
MORE
ENGAGING
SUBJECT
LINE
“Email newsletter with better
performance has a subject line that
tells what’s inside—not sells what’s
inside” – Mailchimp
It means that the subject line has to
be straightforward about what the
recipients can expect to see when
they open the newsletter.

6. AVOID
SPAM
FILTERS
You don’t want email clients to
label your newsletter as spam, so
avoid certain things that will
trigger spam filters.

7. There are various ways to tackle this issue:
1. Make sure that your newsletter doesn’t
contain terms commonly associated with a
junk email, such as “Free” and “Money Back
Offer Guaranteed.”
2. Avoid all-caps subject line and excessive
use of exclamation points and other symbols
or punctuations.
3. Make sure that you always include a clear
“from” address, as emails from unknown
senders are often considered as spam.

8. Invest in Well-
Produced
Content
A newsletter can have various
purposes: informational,
promotional, or even as a sneak-
peek to an upcoming product you
have.
Whatever the reason, it pays off to
present a polished content in your
newsletter, be it through the text or
the images.

9. Optimize the
Design for
Mobile Devices
Have you ever opened a newsletter
on your phone and found that it
looked messy? In this case, the
newsletter design has probably not
been optimized for mobile devices.
If you have a customized design for
your newsletter, ensure that every
element is suitable for mobile
devices, from tappable buttons to
readable font size.

10. Provide
Options for
Personalization
It’s very likely that your business
caters to many different customer
segments—male and female, adults
and teenagers—and features various
product categories.
Therefore, giving options to your
customers to personalize the
newsletter they will receive is
important.

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